A personal stylist advises individuals on new fashion trends, clothing styles, personal styles, colors, and make-up. A personal stylist is not to be confused with a wardrobe stylist, who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and public appearances made by celebrities and models. Personal stylists typically work one-on-one with a client, while wardrobe stylists are often part of a larger creative team collaborating with a fashion designer, photographer, art director, hair stylist, and makeup artist to put together a particular look or theme for a specific project.
A personal stylist is concerned with an individual rather than a particular fashion brand.
Interest in personal stylists has increased in recent years, influenced by a rise to fame for celebrity stylists like Rachel Zoe, Trinny and Susannah, and Gok Wan, and the overabundance of reality television shows featuring makeovers and the day-to-day lives of personal stylists (e.g., The Rachel Zoe Project [1] [2] ). This has increased awareness of there being a theory behind achieving styles that suit people individually. Personal stylists are now addressing this demand and work with the general public, who view the service as a luxury but a beneficial experience.
There are numerous personal stylists worldwide, and the numbers are growing steadily. A reputable personal stylist will be affiliated with an accredited industry body, such as the Federation of Image Professionals International (FIPI), [3] which sets the industry standards in line with City and Guilds and is based in the UK. Training is offered by a number of image schools and can take up to a month to complete.[ citation needed ]