 | A major contributor to this article appears to have a close connection with its subject.(May 2022) |
Peter Murray | |
|---|---|
 Murray at PFL press conference in Hollywood, Florida on 9/29/2021. | |
| Born | |
| Employer | Professional Fighters League |
| Title | CEO |
Peter Murray is an American sports business executive, best known for being the chief executive officer of the Professional Fighters League.
After college, Murray decided to pursue a career in marketing, securing roles at advertising firms Young & Rubicam and Bates USA. [1] In 1995, Murray joined the National Football League, eventually transitioning to the roles of SVP of business & content development and SVP of global brand partnerships. [2] [3] In 2009, he left the NFL to join talent agency William Morris Endeavor as EVP of marketing & new business. [4]
In 2012, Murray left to co-found sports marketing firm Insignia Sports, where he served as CEO. [5] [6] In 2014, Murray left the agency, which was sold to RSE Ventures, a private investment fund run by Miami Dolphins owner Stephen Ross and former New York Jets executive Matt Higgins. [7] Murray went to sports apparel company Under Armour, after being recruited by CEO Kevin Plank, where he became the brand’s first VP of global brand and sports marketing. [1] [8] At Under Armour, Murray was responsible for signing deals with athletes like Stephen Curry and Clayton Kershaw. [9] [10]
In January 2018, Murray was appointed CEO of the Professional Fighters League. [2] [11] [12] Since his appointment, he has increased the audience and viewership of PFL and signed brand partnerships with companies like Anheuser-Busch, Geico, DraftKings, and the US Marines and with streaming partnerships with ESPN and NBC Sports Group. [13] [4] [14] [15]
Murray was born in the Bronx, New York. [16]
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