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Peter Souter (born 1962) is a British writer. He is the chairman and chief creative officer of TBWA London [1] [2] [3] [4] and former executive creative director of Abbott Mead Vickers BBDO. [5] [6] [7] He has written for film, television, theatre, and radio, including the screenplay for the ITV television drama Married Single Other [8] and the upcoming animated film That Christmas .
Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott. [9] In 2005 he worked on the 'Make Poverty History' campaign, [10] which he said was the work of which he is most proud. [11]
Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include Puddle, [12] Goldfish Girl, [13] Stream River Sea, [14] That's Mine, This is Yours, [15] What Love Sounds like, [16] and "13a, 13b". [17]
Souter's television drama, Married Single Other, is a series based on the lives of group of people who are either married, single or "other", other being defined as in a relationship. It was aired on ITV in February 2010. [18]
For theatre, Souter wrote the play Hello/Goodbye, which was sold out at the Hampstead Theatre in its first run in 2013, [19] and is playing again from 21 January to 28 February 2015. [20]
Wotsits is a British brand of cheese flavoured corn puffs sold first by Golden Wonder and now by Walkers Crisps. The most common form is the "Really Cheesy" flavour of corn puffs. Other shapes and flavours have also been sold, including: Wotsits Giants, Wotsits Flaming Hot, Wotsits Sizzling Steak, Wotsits Prawn Cocktail and Wotsits Crunchy. The brand name in the singular ("Wotsit") refers to an individual corn puff. It is an allusion to the slang term "whatsit", a placeholder name, to which it is phonetically identical in British speech.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
AMV BBDO is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
Shaun Prendergast is an English actor and writer.
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.
"Venus in Furs" is a song by the Velvet Underground, written by Lou Reed and originally released on the 1967 album The Velvet Underground & Nico. Inspired by the book of the same name by Leopold von Sacher-Masoch, the song includes sexual themes of sadomasochism, bondage and submission.
David John Abbott was a British advertising executive who founded Abbott Mead Vickers BBDO. He was one of the most celebrated advertising executives in the world and regarded as the greatest copywriter of his generation. Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, The RSPCA, Sainsbury's Supermarkets and Chivas Regal.
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish "Guinness Time" television and cinema spots of the early 1990s.
noitulovE is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
Dreamer is an integrated advertising campaign launched by Diageo in 2001 to promote Guinness-brand draught stout in the United Kingdom. It is the fourth piece of the Good things come to those who wait campaign, following on from Swimblack, Surfer, and Bet on Black. As with the previous pieces of the campaign, Dreamer was handled by advertising agency Abbott Mead Vickers BBDO and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by Jonathan Glazer, who had also directed two of the three previous ads. Post-production work was completed by The Computer Film Company which animated the squirrel sequence. The piece was premiered on SKY television on 6 April 2001, appearing on terrestrial television channels the following day.
Swimblack is a 1998 advertisement for Guinness-brand draught stout which was broadcast in the United Kingdom. It is the first in the Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998. The centrepiece of the Swimblack campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar. The brother declares that the hero will "never lose" as the punchline of the commercial shows the brother starting the clock a little later each year. The ad was shot in the remote Italian village of Monopoli and used local villagers for the crowd scenes. The aims of the campaign were to promote Guinness in general, to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, and to encourage bartenders to take the time to do so.
Shaun Francis Evans is an English actor and director. He is best known for playing a young Endeavour Morse in the ITV drama series Endeavour and Coxswain Elliot Glover in Vigil.
Tom Goodman-Hill is an English actor of film, television, theatre and radio.
Dame Priscilla Deborah Snowball, DBE, generally known as Cilla Snowball, is Group Chairman and Group Chief Executive of AMV BBDO, an advertising and communications group in the UK. She has worked for Abbott Mead Vickers for 20 years; in senior management positions since 2005, rising to agency head and now country head.
The Tinniswood Award is a British annual award for original radio drama. It is named in memory of Peter Tinniswood, who died in 2003, and was established by the Society of Authors and the Writers' Guild of Great Britain; it is sponsored by the Authors' Licensing and Collecting Society. The prize is for original radio drama broadcast within the United Kingdom, and is open to stand-alone plays or first episodes of series or serials; entries are submitted by their producer. It is worth £1500.
Caroline O'Hara is a Burnley-born, English actress who trained at The Webber Douglas Academy of Dramatic Art.
Laura Elizabeth Marks is an inter-faith social activist, policy adviser, writer and media commentator. Marks has founded and chaired social organisations including Mitzvah Day International and the Holocaust Memorial Day Trust.
Amir Kassaei is an Austrian art director He was president of the Art Directors Club of Germany and the Art Directors Club of Europe and president of the film jury at the Cannes Lions International Festival of Creativity.
John Anthony Gillard was an influential British teacher of advertising and design whose notable students included Sir John Hegarty, Michael Peters, and Graham Fink. In a joint letter to Design Week magazine shortly after his death, leading figures from the creative industries described Gillard as "without question the greatest inspirational teacher that the UK design and advertising industry has ever had".
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