Pillsbury Co. v. Milky Way Productions

Last updated

Pillsbury Co. v. Milky Way Productions,US No. C78-679A (1981), is a precedent-setting case that established fair-use protections for publication of registered trademarks in sexually explicit parodies in the United States. [1] Screw magazine, owned by Milky Way Productions, depicted a figure resembling the Pillsbury Dough Boy in various lewd sexual acts, including fellatio and sexual intercourse. The parody also featured Pillsbury's barrelhead trademark and two lines from the refrain of a two-stanza song entitled "The Pillsbury Baking Song." The picture was published in the February 20, 1978 issue of SCREW.

The Pillsbury Company filed an initial complaint several weeks after the original publication of the cartoon contending that the manner in which the magazine presented the picture implied that the plaintiff, Pillsbury, placed it in the magazine as an advertisement. The plaintiff alleged several counts of copyright infringement, federal statutory, common law trademark infringement, violations of the Georgia Uniform Deceptive Trade Practices Act and of the Georgia "anti-dilution" statute, and several counts of tortious tarnishment of its marks, trade characters, and jingle. The judge presiding in the case, William Clark O'Kelley, issued a temporary injunction against the defendant on April 21, 1978, which the defendant disobeyed. [2]

In its final decision, the Atlanta Division of the United States District Court for the Northern District of Georgia held that the pictures were editorial or social commentary and, thus, protected under fair use. [3] It's unclear whether the defendant would have prevailed under 2006's Trademark Dilution Revision Act. [1]

Related Research Articles

Fair use is a doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to balance the interests of copyright holders with the public interest in the wider distribution and use of creative works by allowing as a defense to copyright infringement claims certain limited uses that might otherwise be considered infringement. Unlike "fair dealing" rights that exist in most countries with a British legal history, the fair use right is a general exception that applies to all different kinds of uses with all types of works and turns on a flexible proportionality test that examines the purpose of the use, the amount used, and the impact on the market of the original work.

A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods and services and avoid confusion.

<i>Screw</i> (magazine) American pornographic magazine

Screw is a pornographic online magazine published in the United States aimed at heterosexual men; it was originally published as a weekly tabloid newspaper.

<span class="mw-page-title-main">Lanham Act</span> United States trademark law

The Lanham (Trademark) Act (Pub. L. 79–489, 60 Stat. 427, enacted July 5, 1946, codified at 15 U.S.C. § 1051 et seq. is the primary federal trademark statute of law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

Trademark dilution is a trademark law concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness. In most cases, trademark dilution involves an unauthorized use of another's trademark on products that do not compete with, and have little connection with, those of the trademark owner. For example, a famous trademark used by one company to refer to hair care products might be diluted if another company began using a similar mark to refer to breakfast cereals or spark plugs.

The Anticybersquatting Consumer Protection Act (ACPA), 15 U.S.C. § 1125(d),(passed as part of Pub. L. 106–113 ) is a U.S. law enacted in 1999 that established a cause of action for registering, trafficking in, or using a domain name confusingly similar to, or dilutive of, a trademark or personal name. The law was designed to thwart "cybersquatters" who register Internet domain names containing trademarks with no intention of creating a legitimate web site, but instead plan to sell the domain name to the trademark owner or a third party. Critics of the ACPA complain about the non-global scope of the Act and its potential to restrict free speech, while others dispute these complaints. Before the ACPA was enacted, trademark owners relied heavily on the Federal Trademark Dilution Act (FTDA) to sue domain name registrants. The FTDA was enacted in 1995 in part with the intent to curb domain name abuses. The legislative history of the FTDA specifically mentions that trademark dilution in domain names was a matter of Congressional concern motivating the Act. Senator Leahy stated that "it is my hope that this anti-dilution statute can help stem the use of deceptive Internet addresses taken by those who are choosing marks that are associated with the products and reputations of others".

The Federal Trademark Dilution Act of 1995 is a United States federal law which protects famous trademarks from uses that dilute their distinctiveness, even in the absence of any likelihood of confusion or competition. It went into effect on January 16, 1996. This act has been largely supplanted by the Trademark Dilution Revision Act of 2006 (TDRA), signed into law on October 6, 2006.

<span class="mw-page-title-main">Legal issues with fan fiction</span>

Fanfiction has encountered problems with intellectual property law due to usage of copyrighted characters without the original creator or copyright owner's consent.

<span class="mw-page-title-main">Derivative work</span> Expressive work created from a major part of a different, original artwork

In copyright law, a derivative work is an expressive creation that includes major copyrightable elements of a first, previously created original work. The derivative work becomes a second, separate work independent in form from the first. The transformation, modification or adaptation of the work must be substantial and bear its author's personality sufficiently to be original and thus protected by copyright. Translations, cinematic adaptations and musical arrangements are common types of derivative works.

Fair dealing is a limitation and exception to the exclusive rights granted by copyright law to the author of a creative work. Fair dealing is found in many of the common law jurisdictions of the Commonwealth of Nations.

The copyright law of the United States grants monopoly protection for "original works of authorship". With the stated purpose to promote art and culture, copyright law assigns a set of exclusive rights to authors: to make and sell copies of their works, to create derivative works, and to perform or display their works publicly. These exclusive rights are subject to a time limit, and generally expire 70 years after the author's death or 95 years after publication. In the United States, works published before January 1, 1928, are in the public domain.

<span class="mw-page-title-main">Copyright troll</span> Party that enforces copyrights for purposes of making money through litigation

A copyright troll is a party that enforces copyrights it owns for purposes of making money through strategic litigation, in a manner considered unduly aggressive or opportunistic, sometimes while without producing or licensing the works it owns for paid distribution. Critics object to the activity because they believe it does not encourage the production of creative works, but instead makes money through the inequities and unintended consequences of high statutory damages provisions in copyright laws intended to encourage creation of such works.

Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees. Infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar to a trademark owned by another party, in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a trademark may commence civil legal proceedings against a party which infringes its registered trademark. In the United States, the Trademark Counterfeiting Act of 1984 criminalized the intentional trade in counterfeit goods and services.

<i>Murphy v. Millennium Radio Group LLC</i>

Murphy v. Millennium Radio Group LLC is a 2011 U.S. Third Circuit Court of Appeals case concerning the Digital Millennium Copyright Act (DMCA), copyright infringement, and defamation with regards to the online posting of a photocopy of a magazine photograph. After New Jersey radio station WKXW 101.5 copied onto its website a magazine picture of two of the station's talk show hosts, Craig Carton and Ray Rossi, the photographer of the picture, Peter Murphy, brought a suit against station owner Millennium Radio Group, as well as Carton and Rossi. The Third Circuit ruled that the station's actions did constitute both a violation of the DMCA and copyright infringement, which vacated the district court's judgment.

<i>Microsoft Corp. v. Shah</i> Court case in the United States

Microsoft Corp. v. Shah was an Anticybersquatting Consumer Protection Act (ACPA) case heard before the United States District Court for the Western District of Washington. Microsoft sued the defendants, Amish Shah and others, for, among other charges, contributory cybersquatting for encouraging others, through videos and software, to infringe on Microsoft's trademarks. The case was settled out of court in July 2011 after judge Ricardo S. Martinez denied Shah's motion for dismissal. Legal observers suggested that, if upheld, the case would prove notable for the court's expansion of the ACPA liability to include contributory cybersquatting.

<i>Rosetta Stone Ltd. v. Google, Inc.</i> U.S. court decision

Rosetta Stone v. Google, 676 F.3d 144 was a decision of the United States Court of Appeals for the Fourth Circuit that challenged the legality of Google's AdWords program. The Court overturned a grant of summary judgment for Google that had held Google AdWords was not a violation of trademark law.

Copyright protection is available to the creators of a range of works including literary, musical, dramatic and artistic works. Recognition of fictional characters as works eligible for copyright protection has come about with the understanding that characters can be separated from the original works they were embodied in and acquire a new life by featuring in subsequent works.

<i>Dr. Seuss Enters., L.P. v. Penguin Books USA, Inc.</i>

Dr. Seuss Enters., L.P. v. Penguin Books USA, Inc. 109 F.3d 1394 is a copyright lawsuit where the court determined if a copy of an original work’s artistic style, plot, themes, and certain key character elements qualified as fair use. Penguin Books published a book titled The Cat NOT in the Hat! A Parody by Dr. Juice that use the artistic style, themes and characteristics of Dr. Seuss books to tell the story of the O. J. Simpson murder case. Dr. Seuss Enterprises accuse the publisher of copyright and trademark infringement.

Jack Daniel's Properties, Inc. v. VIP Products LLC is a pending United States Supreme Court case involving parody and trademark law. The case deals with a dog toy shaped similar to a Jack Daniel's whiskey bottle and label, but with parody elements, which Jack Daniel's asserts violates their trademark.

References

  1. 1 2 Lim, Eugene (2012). "Of Chew Toys and Designer Handbags: A Critical Analysis of the "Parody" Exception under the U.S. Trademark Dilution Revision Act". Campbell Law Review.
  2. O'Kelley, William (Dec 24, 1981). "The Pillsbury Company v. Milky Way Productions, Inc. et al" (PDF).{{cite journal}}: Cite journal requires |journal= (help)
  3. Greenstone, Richard. "Protection of Obscene Parody as Fair Use". Richard J. Greenstone Attorneys & Counselors At Law. Archived from the original on 2015-01-15. Retrieved Jan 14, 2015.