| Primetime Emmy Award for Outstanding Commercial | |
|---|---|
| Awarded for | Outstanding Commercial |
| Country | United States |
| Presented by | Academy of Television Arts & Sciences |
| Currently held by | The Greatest - Accessibility, (Apple) (2023) |
| Website | emmys |
The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.
In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 1997 (49th) [1] | |||
| "Chimps" | HBO | BBDO, Ad Agency; Pytka, Production Company | |
| "Appliances" | GM EV-1 | Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company | |
| "Doctor" | Levi's | Foote, Cone & Belding, Ad Agency; Satellite, Production Company | |
| "Elevator Fantasy" | Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company | ||
| "Hello World" | Nike | Wieden+Kennedy, Ad Agency; Joint Films, Production Company | |
| 1998 (50th) [2] | |||
| "Think Different" | Apple Computer | TBWA\Chiat\Day, Ad Agency | |
| "The Elopement" | Pella Windows | Young & Rubicam, Ad Agency; Coppos Films, Production Company | |
| "Freshman" | AT&T | Young & Rubicam, Ad Agency; Gartner, Production Company | |
| "Virtual Reality" | American Express | Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company | |
| "Working Mother" | Hallmark | Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company | |
| 1999 (51st) [3] | |||
| "New Friend" | snap.com | NBC On-Air Promotions, Ad Agency; Gartner, Production Company | |
| "Dances with Dog" | Miller Lite | Fallon McElligott, Ad Agency; @radical.media, Production Company | |
| "Feet" | FoxSports.com | Cliff Freeman & Partners, Ad Agency; MJZ, Production Company | |
| "Synchronicity" | Volkswagen | Arnold Communications, Ad Agency; HSI Productions, Production Company | |
| "Tow Truck" | Discover Brokerage | Black Rocket, Ad Agency; Tool of North America, Production Company | |
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 2000 (52nd) [4] | |||
| "The Morning After" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company | |
| "Action Figures" | FedEx | BBDO New York, Ad Agency; Hungry Man Productions, Production Company | |
| "Cat Herders" | Electronic Data Systems | Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company | |
| "Driving Range" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company | |
| "Whassup True" | Budweiser | DDB Chicago, Ad Agency; C&C Storm Films, Production Company | |
| 2001 (53rd) [5] | |||
| "Photo Booth" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company | |
| "Aaooga" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; MJZ, Production Company | |
| "Freestyle" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company | |
| "Light" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company | |
| "Modern Ark" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company | |
| 2002 (54th) [6] | |||
| "Move" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company | |
| "Amnesia" | Computer Associates BrightStor | Young & Rubicam, Ad Agency; @radical.media, inc., Production Company | |
| "Broadway Tribute" | Visa | BBDO New York, Ad Agency; @radical.media, inc., Production Company | |
| "First Words" | Disney | Leo Burnett Company, Ad Agency; Pytka Films, Production Company | |
| "Nail Gun" | Fox Sports | TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company | |
| "Out of Towner" | Anheuser-Busch | DDB Chicago, Ad Agency; Hungry Man Productions, Production Company | |
| 2003 (55th) [7] | |||
| "Fish" | PBS Promo | Fallon, Ad Agency; Independent Media, Production Company | |
| "Angry Chicken" | Nike Footwear | Wieden+Kennedy, Ad Agency; Partizan, Production Company | |
| "The Osbournes" | Pepsi Twist | BBDO New York, Ad Agency; Hungry Man Productions, Production Company | |
| "Sheens" | Visa | ||
| "Squares" | Volkswagen Beetle | Arnold Worldwide, Ad Agency; Anonymous Content, Production Company | |
| 2004 (56th) [8] | |||
| "Outfit" | Citibank Identity Theft Card Protection | Fallon, Ad Agency; Thomas Thomas Films, Production Company | |
| "Born a Donkey" | Budweiser | Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company | |
| "Dominoes" | Miller | Young & Rubicam Chicago, Ad Agency; MJZ, Production Company | |
| "Door Music" | Saturn | Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company | |
| "Interview" | United Airlines | Fallon, Ad Agency; ACME Filmworks, Production Company | |
| "Rubberband Man" | Office Max | DDB Chicago, Ad Agency; Anonymous Content, Production Company | |
| 2005 (57th) [9] | |||
| "Surprise Dinner" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company | |
| "Applause" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
| "Drink Up" | Aquafina | BBDO New York, Ad Agency; Traktor/Partisan, Production Company | |
| "Glen" | Starbucks Doubleshot | Fallon New York, Ad Agency; Biscuit Filmworks, Production Company | |
| "The One Campaign" | One.org | @radical.media, inc., Production Company | |
| 2006 (58th) [10] | |||
| "Required Reading" | Hallmark | Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company | |
| "Stick" | FedEx | BBDO New York, Ad Agency; Partizan, Production Company | |
| "Concert" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company | |
| "Clydesdale American Dream" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
| 2007 (59th) [11] | |||
| "Animals" | American Express | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company | |
| "Battle" | Cingular | BBDO New York, Ad Agency; Park Pictures, Production Company | |
| "Happiness Factory" | Coca-Cola | Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company | |
| "Jar" | GE | BBDO New York, Ad Agency; Partizan Entertainment, Production Company | |
| "Pinball" | Pepsi | ||
| "Singing Cowboy" | Truth | Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company | |
| "Snowball" | Travelers | Fallon, Ad Agency; MJZ, Production Company | |
| 2008 (60th) [12] | |||
| "Swear Jar" | Bud Light | DDB Chicago, Ad Agency; Hungry Man, Production Company | |
| "Brother of the Bride" | Hallmark | Leo Burnett, Ad Agency; PYTKA, Production Company | |
| "Carrier Pigeons" | FedEx | BBDO New York, Ad Agency; MJZ, Production Company | |
| "Delivery" | Travelers | Fallon, Ad Agency; MJZ, Production Company | |
| "It's Mine" | Coca-Cola | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
| 2009 (61st) [13] | |||
| "Heist" | Coca-Cola | Wieden+Kennedy, Ad Agency; Psyop, Production Company | |
| "Airport Lounge" | American Express Platinum Card | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company | |
| "Alec in Hululand" | Hulu | Crispin Porter + Bogusky, Ad Agency | |
| "Bottled Courage" | Nike | Wieden+Kennedy, Ad Agency; @radical.media, Production Company | |
| "Circus" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
| "Magazine Buyer" | Bud Light | DDB Chicago, Ad Agency; Tool of North America, Production Company | |
| "Tips" | CareerBuilder | MJZ, Production Company | |
| "Wedding" | Sprint-Nextel | Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company | |
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 2010 (62nd) [14] | |||
| "The Man Your Man Could Smell Like" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; Smuggler, Production Company | |
| "Anthem" | Absolut | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company | |
| "Coke Finals" | Coca-Cola | Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company | |
| "Game" | Snickers | BBDO New York, Ad Agency; MJZ, Production Company | |
| "Green Car" | Audi | Venables Bell & Partners, Ad Agency; Hungry Man, Production Company | |
| "Human Chain" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
| 2011 (63rd) [15] | |||
| "Born of Fire" | Chrysler 200 | Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company | |
| "Baby" | McDonald's | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company | |
| "Baby Driver" | Subaru | Carmichael Lynch, Ad Agency; RSA Films, Production Company | |
| "Conan" | American Express | Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company | |
| "Polar Bear" | Nissan LEAF | TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company | |
| "Questions" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
| 2012 (64th) [16] | |||
| "Best Job" | Procter & Gamble | Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company | |
| "The Bark Side" | Volkswagen | Deutsch LA, Ad Agency; Caviar Films, Production Company | |
| "Color Changes Everything" | Target | Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company | |
| "The Dog Strikes Back" | Volkswagen | Deutsch LA, Ad Agency; Park Pictures, Production Company | |
| "It's Halftime in America" | Chrysler | Wieden+Kennedy, Ad Agency; Chelsea Pictures, Production Company | |
| 2013 (65th) [17] | |||
| "Inspired" | Canon | Grey, Ad Agency; Hungry Man, Production Company | |
| "The Chase" | Grey Poupon | Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company | |
| "Jess Time" | Google Chrome | Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company | |
| "Jogger" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
| 2014 (66th) [18] | |||
| "Misunderstood" | Apple | TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company | |
| "Childlike Imagination" | General Electric | BBDO, Ad Agency; MJZ, Production Company | |
| "Hero's Welcome" | Budweiser | Anomaly, Ad Agency; HSI Productions, Production Company | |
| "Possibilities" | Nike | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
| "Puppy Love" | Budweiser | Anomaly, Ad Agency; RSA, Production Company | |
| 2015 (67th) [19] | |||
| "#LikeAGirl" | Always | Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company | |
| "Brady Bunch" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company | |
| "Dream On" | Adobe | Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company | |
| "Lost Dog" | Budweiser | Anomaly, Ad Agency; RSA Films, Production Company | |
| "Made in NY" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company | |
| 2016 (68th) [20] | |||
| "Love Has No Labels" | Ad Council | R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company | |
| "Dear Peyton" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company | |
| "Marilyn" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company | |
| "Paper" | Honda | RPA, Ad Agency; Reset Content, Production Company | |
| "Year in Search 2015" | 72andSunny, Ad Agency; Hecho en 72, Production Company | ||
| 2017 (69th) [21] | |||
| "Calling JohnMalkovich.com" | Squarespace | John X Hannes, Ad Agency; Smuggler, Production Company | |
| "Love Cam" | Ad Council: Love Has No Labels | R/GA, Ad Agency; Tool of North America, Production Company | |
| "We Are America" | R/GA, Ad Agency; MJZ, Production Company | ||
| "Why I March" | Women's March on Washington | McGarryBowen, Ad Agency; Hungry Man Productions, Production Company | |
| "Year in Search 2016" | 72andSunny, Ad Agency; Hecho en 72, Production Company | ||
| 2018 (70th) [22] | |||
| "The Talk" | P&G: My Black Is Beautiful | BBDO New York, Ad Agency; The Corner Shop, Production Company | |
| "Alexa Loses Her Voice" | Amazon | Lucky Generals, Ad Agency; Hungry Man, Production Company | |
| "Earth: Shot on iPhone" | iPhone | TBWA\Media Arts Lab, Ad Agency | |
| "In Real Life" | Monica Lewinsky: Anti-Bullying | BBDO New York, Ad Agency; BBDO Studios, Production Company | |
| "It's a Tide Ad" | Tide | Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production Company | |
| 2019 (71st) [23] | |||
| "Dream Crazy" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
| "Behind the Mac: Make Something Wonderful" | MacBook | TBWA\Media Arts Lab, Ad Agency | |
| "A Great Day in Hollywood" | Netflix | Kamp Grizzly, Ad Agency; Pretty Bird, Production Company | |
| "Point of View" | Sandy Hook Promise | BBDO New York, Ad Agency; MJZ, Production Company | |
| "Shot on iPhone XS: Don't Mess with Mother" | iPhone | TBWA\Media Arts Lab, Ad Agency; Camp4 Collective, Production Company |
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 2020 (72nd) [24] | |||
| "Back-To-School Essentials" | Sandy Hook Promise | SMUGGLER, Production Company; TBWA\Media Arts Lab, Ad Agency | |
| "Before Alexa" | Amazon | Droga5 London, Ad Agency; Somesuch x Revolver/Will O'Rourke, Production Company | |
| "Bounce" | Apple AirPods | Pulse Films, Production Company; TBWA\Media Arts Lab, Ad Agency | |
| "Groundhog Day" | Jeep (FCA) | O Positive, Production Company; Highdive Advertising, Ad Agency | |
| "The Look" | P&G | Saturday Morning, Ad Agency; Stink Films, Production Company | |
| 2021 (73rd) [25] | |||
| "You Can't Stop Us" | Nike | Wieden+Kennedy, Ad Agency; Pulse, Production Company | |
| "Airpods Pro — Jump" | Apple AirPods | TBWA\Media Arts Lab, Ad Agency; Imperial Woodpecker, Production Company | |
| "Alexa's Body" | Amazon Alexa | Lucky Generals, Ad Agency; Hungry Man, Production Company | |
| "Better, Mamba Forever" | Nike | Wieden+Kennedy, Ad Agency; PRETTYBIRD, Production Company | |
| "It Already Does That" | Apple Watch Series 6 | Apple, Ad Agency; MJZ, Production Company | |
| "You Love Me" | Beats by Dre | Translation, LLC, Ad Agency; PRETTYBIRD, Production Company | |
| 2022 (74th) [26] | |||
| "Teenage Dream" | Sandy Hook Promise | BBDO New York, Ad Agency; Smuggler, Production Company | |
| "Detectives" | Apple iPhone 13 Pro | Apple, Ad Agency; O Positive, Production Company | |
| "Everyone but Jon Hamm" | Apple TV+ | TBWA\Media Arts Lab, Ad Agency; Hungry Man Productions, Production Company | |
| "The Lost Class" | Change the Ref | Leo Burnett Chicago, Ad Agency; Hungry Man Productions, Production Company | |
| "Skate Nation Ghana" | Meta | Droga5, Ad Agency; Love Song, Production Company | |
| "Walter the Cat" | Chevy Silverado | Commonwealth//McCann, Ad Agency; O Positive, Production Company | |
| 2023 (75th) [27] | |||
| "The Greatest — Accessibility" | Apple | Apple Inc., Ad Agency; Somesuch, Production Company | |
| "Call Me with Timothée Chalamet" | Apple TV+ | TBWA\Media Arts Lab, Ad Agency; MJZ, Production Company | |
| "Cost of Beauty" | Dove | Ogilvy, Ad Agency; Smuggler, Production Company | |
| "Forever" | The Farmer's Dog | Sanctuary, Production Company | |
| "R.I.P. Leon" | Apple | Apple Inc., Ad Agency; Biscuit Filmworks, Production Company | |
| "The Singularity" | Squarespace | Squarespace, Ad Agency; Smuggler, Production Company | |
| "Quiet the Noise" | AirPods | TBWA\Media Arts Lab, Ad Agency; Iconoclast TV, Production Company |
This is a list of the winning and nominated programs of the Primetime Emmy Award for Outstanding Original Main Title Theme Music. In the 1980s and early 1990s, the award was presented with the "possibility of one, more than one, or no award given," resulting in several years where there were nominees without a winner.
This is a list of winners and nominees of the Primetime Emmy Award for Outstanding Picture Editing for a Single-Camera Comedy Series. This award and Outstanding Single-Camera Picture Editing for a Drama Series replaced Outstanding Single-Camera Picture Editing for a Series in 2003.
The Primetime Emmy Award for Outstanding Narrator is awarded to one individual each year.
The Primetime Emmy Award for Outstanding Structured Reality Program is handed out annually at the Creative Arts Emmy Award ceremony.
The Primetime Emmy Award for Outstanding Unstructured Reality Program is handed out annually at the Creative Arts Emmy Award ceremony.
This is a list of winners and nominees of the Primetime Emmy Award for Outstanding Contemporary Makeup (Non-Prosthetic) and Outstanding Period or Fantasy/Sci-Fi Makeup (Non-Prosthetic). Before 2002, the category was called Outstanding Makeup for a Miniseries, Movie, or Special and included prosthetic and special effects makeup. Prior to 2020, awards were split between miniseries or movies and ongoing series.
The Primetime Emmy Award for Outstanding Writing for a Nonfiction Program is awarded to one television documentary or nonfiction series each year.
The Primetime Emmy Award for Outstanding Directing for a Documentary/Nonfiction Program is awarded to one program each year. The category was split in 2018 to separately recognize documentary/nonfiction and reality programs.
The Primetime Emmy Award for Outstanding Writing for a Variety Special is awarded to one television special each year. In the 1960s and between 1979 and 2008, specials competed alongside nominees for Outstanding Writing for a Variety Series.
The Primetime Emmy Award for Outstanding Directing for Variety Special is awarded to one television special each year. After being grouped together, the category was initiated alongside Outstanding Directing for a Variety Series in 2009. From the 1980s to 2000s, specials competed alongside series for Outstanding Directing for a Variety, Music or Comedy Program.
The Primetime Emmy Award for Outstanding Stunt Coordination is awarded to one television program each year per genre category. Comedy or variety and dramas or limited series programs compete in a separate category for stunt coordination. The awards were consolidated prior to 2013 and in 2021. A new award for stunt performers was also created in 2021.
The Primetime Emmy Award for Outstanding Variety Special (Live) is awarded to one live television special each year. The award was presented as Outstanding Special Class Program until it was restructured for the 70th Primetime Emmy Awards.
The Primetime Emmy Award for Outstanding Picture Editing for a Structured Reality or Competition Program is awarded to one program each year. This category and Outstanding Picture Editing for an Unstructured Reality Program were created in 2016, replacing Outstanding Picture Editing for Reality Programming. Prior to 2006, reality programs competed alongside nonfiction programs in Picture Editing for a Nonfiction Program.
The Primetime Emmy Award for Outstanding Picture Editing for a Structured or Competition Reality Program is awarded to one program each year. This category and Outstanding Picture Editing for a Structured or Competition Reality Program were created in 2016, replacing Outstanding Picture Editing for Reality Programming. Prior to 2006, reality programs competed alongside nonfiction programs in Picture Editing for a Nonfiction Program.
The Primetime Emmy Award for Outstanding Cinematography for a Reality Program is awarded to one program each year. In 2006, the category was called Outstanding Cinematography for Nonfiction Programming – Multi-Camera Productions. Reality programs competed with documentaries prior to 2006 in a combined category for Outstanding Cinematography for Nonfiction Programming.
The Primetime Emmy Award for Outstanding Production Design for Variety Special is awarded to one television special each year. Prior to the category's creation in 2016, specials and regular series competed together as Outstanding Production Design for a Variety, Nonfiction, Reality or Reality-Competition Programming. The two had also been divided in 1977 and 1978.
The Primetime Emmy Award for Outstanding Lighting Design / Lighting Direction for a Variety Special is awarded to one television special each year. Prior to 2011, the award was bestowed as Outstanding Lighting Direction for Variety, Music or Comedy Programming and included both series and specials.
The Primetime Emmy Award for Outstanding Technical Direction, Camerawork, Video Control for a Special is awarded to one television special each year.
The Primetime Emmy Award for Outstanding Directing for a Reality Program is awarded to one program each year. The category was created in 2018. Between 2003 and 2017, reality and documentary/nonfiction programs competed in a combined category.
This is a list of winners and nominees of the Primetime Emmy Award for Outstanding Contemporary Hairstyling and Outstanding Period and/or Character Hairstyling. Prior to 2020, awards were split between miniseries or movies and ongoing series.