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Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing. Desktop publishing is also the main reference for digital typography. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing.
Publishing is the activity of making information, literature, music, software, and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include digital publishing such as ebooks, digital magazines, websites, social media, music, and video game publishing.
A résumé, sometimes spelled resume, also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often they are used to secure new employment.
Job Definition Format (JDF) is a technical standard being developed by the graphic arts industry to facilitate cross-vendor workflow implementations of the application domain. It is an XML format about job ticket, message description, and message interchange. JDF is managed by CIP4, the International Cooperation for the Integration of Processes in Prepress, Press and Postpress Organization. JDF was initiated by Adobe Systems, Agfa, Heidelberg and MAN Roland in 1999 but handed over to CIP3 at Drupa 2000. CIP3 then renamed itself CIP4.
Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media selection, proofing, quality control checks and the production of printing plates if required. The artwork is often provided by the customer as a print-ready PDF file created in desktop publishing.
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries or the creative economy, and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean.
A technical director (TD) is usually a senior technical person within e.g. a software company, engineering firm, film studio, theatre company or television studio. This person usually has the highest level of skill within a specific technical field.
A creative director is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well.
An Iris printer is a large-format color inkjet printer designed for prepress proofing. It was introduced in 1985 by Iris Graphics, originally of Stoneham, Massachusetts, and is currently manufactured by the Graphic Communications Group of Eastman Kodak. It is also used in the fine art reproduction market as a final output digital printing press, as in Giclée.
Graphic art software is a subclass of application software used for graphic design, multimedia development, stylized image development, technical illustration, general image editing, or simply to access graphic files. Art software uses either raster or vector graphic reading and editing methods to create, edit, and view art.
Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist.
In printing, Preflight is the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. The basic idea is to prepare the files to make them feasible for the correct process such as offset printing and eliminate costly errors and facilitate a smooth production. It is a standard prepress procedure in the printing industry. The term originates from the preflight checklists used by pilots. The term was first used in a presentation at the Color Connections conference in 1990 by consultant Chuck Weger, and Professor Ron Bertolina was a pioneer for solutions to preflighting in the 1990s.
A desktop publishing artist or artworker is a desktop publishing worker, responsible for translating the work of art directors and graphic designers into digital files ready to go to print or be placed online. A DTP operator is usually skilled in multiple computer design applications, such as Adobe CS.
Heinz Joseph Gerber was an American inventor and businessman. An Austrian-born Jewish Holocaust survivor who immigrated in 1940, he pioneered computer-automated manufacturing systems for an array of industries. Described as the "Thomas Edison of manufacturing", he was one of the first to recognize and develop the productivity-enhancing potential for computer automation in skill-intensive industrial sectors.
A design director is a position usually found within the software development, web development, product design, advertising, media, automotive or movie industries, but may be useful in other product focused organizations as well. The duties has similarities to that of a creative instructor but with a greater emphasis on technical design and production, rather than just creative and ideas. The design director oversees the design of branding, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.
Pre-media or premedia is a term used in the design, creative and publishing industries with an evolving and contestable meaning. For some persons in those industries, it refers to any number of activities that occur between the moment an initial idea for a product is articulated and the moment production is complete. This can include further product ideation and the finalization of a product concept including a strong clear message of positive product differentiation; prototype development and design, market testing, prototype modification and finalization; and the management of all of these processes leading to and including the digital and/or print production that takes place after they are complete. For some working premedia groups, it can even include further production needed later in the life of the product when market need supports it.
Creative technology is a broadly interdisciplinary and transdisciplinary field combining computing, design, art and the humanities. The field of creative technology encompasses art, digital product design, digital media or an advertising and media made with a software-based, electronic and/or data-driven engine. Examples of creative technology include multi-sensory experiences made using computer graphics, video production, digital music, digital cinematography, virtual reality, augmented reality, video editing, software engineering, 3D printing, the Internet of Things, CAD/CAM and wearable technology.
References
- ↑ "news from me - ARCHIVES - January 21, 2009". 2011-06-29. Archived from the original on 29 June 2011. Retrieved 2022-02-04.
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