Promax Awards

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The Promax Awards (formally known as the PromaxBDA Awards now known as the Global Entertainment Marketing Awards ) honors entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets. [1] [2]

Contents

The Global Entertainment Marketing Awards (branded as "GEM Awards") sponsors awards competitions at the global level, as well as in North America, Latin America, Europe, the United Kingdom, Africa, Asia, India, and Australia and New Zealand. There is also a competition at the local level in the United States and Canada.

The awards categories include network TV, TV stations, cable networks, cable systems, network radio, radio stations, syndication distributors, and interactive media. At one point, they also included the Brandon Tartikoff Award, [3] although it has not been awarded in several years. In 2024, Promax rebranded as The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.) and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries. [4]

Winners in the past have included FX Networks, Showtime, Red Bee Media, HBO, A&E Networks, 4Creative, Les Télécréateurs Paris, [5] [6] Rogers Media, and Bell Media Agency. [7] [8]

Promax and Broadcast Design Association

Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax. [9]

The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.)

In February 2024, Promax announced an organizational evolution with a transition into a tiered academy membership model, an expansion into the Film, Music, Sports, and Gaming industries, a new visual identity, and a new name: The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A). As part of the rebrand, the Promax Awards that had long represented the pinnacle of achievement in entertainment marketing was renamed the Global Entertainment Marketing Awards with new award categories due to be announced later in 2024.

Based in Los Angeles, with a branch office in Singapore. G.E.M.A. describes itself as "home to the creative and strategic minds driving the industry forward. With a worldwide network, we empower, celebrate excellence, and preserve the enduring significance of marketing creativity and strategy in the ever-evolving world of entertainment, from TV/Streaming, Video Games, Sports, Music, to Film. [10]

Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). [11] A merger with the Broadcast Design Association (BDA) in 1997 created PromaxBDA. In 2019, the organization dropped BDA and reverted to Promax. In 2024, Promax rebranded to The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A).

The association holds conferences, award competitions and online publications [12] for their members, and present networking opportunities. [2] Stacy La Cotera is the current President & CEO. [13] The Board of Directors is composed of senior entertainment marketing executives and is currently chaired by Linnea Hemenez, SVP of International Marketing Starz and Alan Beard, CEO of Synonymous Technologies. Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for Disney+, (formerly COO, Fox Television Group, [14] Lisa Gregorian, President & CMO, Warner Bros. Television Group, [15] Adam Stotsky, Pres. and GM, E!, [16] and Mike Benson, Head of Marketing, Amazon Prime Video. [17]

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References

  1. ↑ Bobbie Whiteman (January 6, 2004). "Promax & BDA skeds Euro speakers". Variety.
  2. 1 2 "Colin Mangham to Judge Promax/BDA Awards". The Daily Brand. May 1, 2009. Retrieved March 24, 2010.[ permanent dead link ]
  3. ↑ Mary Sutter (April 19, 2001). "Wolf, Mandabach at Promax". Variety.
  4. ↑ Schneider, Michael (2024-02-06). "Promax Rebrands as the Global Entertainment Marketing Academy; Adds Film, Sports, Music and Gaming Verticals (EXCLUSIVE)". Variety. Retrieved 2024-05-02.
  5. ↑ "BLOG.lenodal.com : actualité des identités [télé]visuelles". blog.lenodal.com.
  6. ↑ "BLOG.lenodal.com : Les lauréats français des Promax World 2014". blog.lenodal.com.
  7. ↑ "PromaxBDA Promotion, Marketing & Design Awards 2018" (PDF). Promax. Retrieved 20 June 2020.
  8. ↑ "Bell Media Takes Home 18 Promax Awards". Bell Media. 2019-06-11. Retrieved 2020-06-20.
  9. ↑ "WHO IS PROMAX·BDA?". PromaxBDA. Archived from the original on 2009-04-19. Retrieved 2009-04-19.
  10. ↑ "G.E.M.A About Us". gema.org.
  11. ↑ "The Museum of Broadcast Communications - Encyclopedia of Television - Broadcast Promotion and Marketing Executives". www.museum.tv.
  12. ↑ "VISIONARIES INNOVATORS POWER BROKERS: 40 Under Forty". Multichannel news. March 29, 2010. Retrieved May 4, 2010.
  13. ↑ "Stacy La Cotera Appointed CEO of Promax". July 2022.
  14. ↑ "About: Board of Directors". PromaxBDA. Retrieved 26 June 2023.
  15. ↑ "Lisa Gregorian". www.warnerbros.com.
  16. ↑ "PromaxBDA names two co-chairmen". The Hollywood Reporter . 10 June 2010.
  17. ↑ https://www.linkedin.com/in/mibenson/ [ self-published source ]
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