A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions.
Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography. This type of methodology is employed in many disciplines, particularly anthropology, sociology, communication studies, human geography, and social psychology. Its aim is to gain a close and intimate familiarity with a given group of individuals and their practices through an intensive involvement with people in their cultural environment, usually over an extended period of time.
Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, case studies, and artifacts. The data are generally nonnumerical. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, social work, and educational research. Qualitative researchers study individuals' understanding of their social reality.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal. In the context of research, this goal is usually to discover new knowledge or to verify pre-existing knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting this data. The study of methods involves a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods to assess their advantages and disadvantages relative to different research goals and situations. This way, a methodology can help make the research process efficient and reliable by guiding researchers on which method to employ at each step. These descriptions and evaluations of methods often depend on philosophical background assumptions. The assumptions are about issues like how the studied phenomena are to be conceptualized, what constitutes evidence for or against them, and what the general goal of research is. When understood in the widest sense, methodology also includes the discussion of these more abstract issues.
Autoethnography is a form of qualitative research in which an author uses self-reflection and writing to explore anecdotal and personal experience and connect this autobiographical story to wider cultural, political, and social meanings and understandings. Autoethnography is a self-reflective form of writing used across various disciplines such as communication studies, performance studies, education, English literature, ethnic studies, anthropology, social work, sociology, history, psychology, theology and religious studies, marketing, organizational behavior, gender studies, human resource development, adult education, educational administration, arts education, nursing, paramedicine, and physiotherapy.
Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists. The methodology involves the construction of hypotheses and theories through the collecting and analysis of data. Grounded theory involves the application of inductive reasoning. The methodology contrasts with the hypothetico-deductive model used in traditional scientific research.
Exploratory research is "the preliminary research to clarify the exact nature of the problem to be solved." It is used to ensure additional research is taken into consideration during an experiment as well as determining research priorities, collecting data and honing in on certain subjects which may be difficult to take note of without exploratory research. It can include techniques, such as:
Narrative inquiry or narrative analysis emerged as a discipline from within the broader field of qualitative research in the early 20th century,as evidence exists that this method was used in psychology and sociology. Narrative inquiry uses field texts, such as stories, autobiography, journals, field notes, letters, conversations, interviews, family stories, photos, and life experience, as the units of analysis to research and understand the way people create meaning in their lives as narratives.
In sociology, social psychology studies the relationship between the individual and society. Although studying many of the same substantive topics as its counterpart in the field of psychology, sociological social psychology places relatively more emphasis on the influence of social structure and culture on individual outcomes, such as personality, behavior, and one's position in social hierarchies. Researchers broadly focus on higher levels of analysis, directing attention mainly to groups and the arrangement of relationships among people. This subfield of sociology is broadly recognized as having three major perspectives: Symbolic interactionism, social structure and personality, and structural social psychology.
Interpretative phenomenological analysis (IPA) is an approach to psychological qualitative research with an idiographic focus, which means that it aims to offer insights into how a given person, in a given context, makes sense of a given phenomenon. Usually, these phenomena relate to experiences of some personal significance, such as a major life event, or the development of an important relationship. It has its theoretical origins in phenomenology and hermeneutics, and key ideas from Edmund Husserl, Martin Heidegger, and Maurice Merleau-Ponty are often cited. IPA is one of several approaches to qualitative, phenomenological psychology. It is distinct from other approaches, in part, because of its combination of psychological, interpretative, and idiographic components.
An unstructured interview or non-directive interview is an interview in which questions are not prearranged. These non-directive interviews are considered to be the opposite of a structured interview which offers a set amount of standardized questions. The form of the unstructured interview varies widely, with some questions being prepared in advance in relation to a topic that the researcher or interviewer wishes to cover. They tend to be more informal and free flowing than a structured interview, much like an everyday conversation. Probing is seen to be the part of the research process that differentiates the in-depth, unstructured interview from an everyday conversation. This nature of conversation allows for spontaneity and for questions to develop during the course of the interview, which are based on the interviewees' responses. The chief feature of the unstructured interview is the idea of probe questions that are designed to be as open as possible. It is a qualitative research method and accordingly prioritizes validity and the depth of the interviewees' answers. One of the potential drawbacks is the loss of reliability, thereby making it more difficult to draw patterns among interviewees' responses in comparison to structured interviews. Unstructured interviews are used in a variety of fields and circumstances, ranging from research in social sciences, such as sociology, to college and job interviews. Fontana and Frey have identified three types of in depth, ethnographic, unstructured interviews - oral history, creative interviews, and post-modern interviews.
In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability of a study. There are many subcategories of members checks, including; narrative accuracy checks, interpretive validity, descriptive validity, theoretical validity, and evaluative validity. In many member checks, the interpretation and report is given to members of the sample (informants) in order to check the authenticity of the work. Their comments serve as a check on the viability of the interpretation.
The Center for Qualitative Psychology was founded in October 1999 in the department of educational psychology at the University of Tübingen to promote qualitative research methods in psychology. The centre is also committed to supporting qualitative methods for social research in education, sociology, philosophy, medicine, ethnography, politics, etc.
Thematic analysis is one of the most common forms of analysis within qualitative research. It emphasizes identifying, analysing and interpreting patterns of meaning within qualitative data. Thematic analysis is often understood as a method or technique in contrast to most other qualitative analytic approaches - such as grounded theory, discourse analysis, narrative analysis and interpretative phenomenological analysis - which can be described as methodologies or theoretically informed frameworks for research. Thematic analysis is best thought of as an umbrella term for a variety of different approaches, rather than a singular method. Different versions of thematic analysis are underpinned by different philosophical and conceptual assumptions and are divergent in terms of procedure. Leading thematic analysis proponents, psychologists Virginia Braun and Victoria Clarke distinguish between three main types of thematic analysis: coding reliability approaches, code book approaches and reflexive approaches. They describe their own widely used approach first outlined in 2006 in the journal Qualitative Research in Psychology as reflexive thematic analysis. Their 2006 paper has over 120,000 Google Scholar citations and according to Google Scholar is the most cited academic paper published in 2006. The popularity of this paper exemplifies the growing interest in thematic analysis as a distinct method.
Yvonna Sessions Lincoln is an American methodologist and higher education scholar. Currently a Distinguished Professor of Higher Education and Human Resource Development at Texas A&M University in College Station, Texas, Lincoln holds the Ruth Harrington Endowed Chair of Educational Leadership. As an author, she has been largely collected by libraries.
Norman Kent Denzin is an American professor of sociology. He is an emeritus professor in the Department of Sociology at the University of Illinois at Urbana–Champaign, where he was research professor of communications, College of Communications scholar, professor of sociology, professor of cinema studies, professor in the Unit for Criticism and Interpretive Theory. Denzin's academic interests include interpretive theory, performance studies, qualitative research methodology, and the study of media, culture and society.
Kathleen Marian Charmaz was the developer of Constructivist Grounded Theory, a major research method in qualitative research internationally and across many disciplines and professions. She was professor emerita of Sociology at Sonoma State University, Rohnert Park, California, and former Director of its Faculty Writing Program. Charmaz’s background was in occupational therapy and sociology. Charmaz’s areas of expertise included grounded theory, symbolic interactionism, chronicity, death and dying, qualitative health research, scholarly writing, sociological theory, social psychology, research methods, health and medicine, aging, sociology of emotions, and the body.
Qualitative research in criminology consists of research in the criminology field that employs qualitative methods. There are many applications of this research, and they can often intersect with quantitative research in criminology in order to create mixed method studies.
