Quely

Last updated

Quely is a family-run company founded in Majorca, Spain, in 1853, that manufactures biscuits, baked goods, and chocolate-coated products. [1]

Contents

History

Quely biscuits date back to the 18th century to sailing companies who required food that could be stored for long periods of time. The oven in Can Guixe that produced these biscuits in the 19th century can still been seen in Inca today.

Jaime Doménech Borrás purchased land in 1934 to construct the first factory building, but production was delayed by the outbreak of the Spanish Civil War in 1936. It was 1940 before he was able to order all the necessary equipment. World War II caused further challenges, with the stonework oven being constructed during the war. After the death of Doménech in 1947, his sons, Jaime and Gabriel, completed his work, with the factory going into production in the following decade. Under the name "Quely" (the original choice of "Cor de Mallorca" unavailable due to then legal challenges), the biscuits became successful in the Mallorcan market during the 1960s.

In 1970, it became a public limited company as Quely, S.A. Since then, the company has modernized and expanded, with the entire factory being rebuilt after a fire in 1993 destroyed the building, machinery, and installations. Today, the company is still entirely Mallorcan and run by the family. [2]

Marketing

As of January 2010, native Mallorcan tennis star, Rafael Nadal became the international ambassador for Quely. [1] [3]

Related Research Articles

Mallorca Island in the Mediterranean Sea

Mallorca, or Majorca, is the largest island in the Balearic Islands, which are part of Spain and located in the Mediterranean.

Biscuit Sweet baked product

A biscuit is a flour-based baked food product. In most countries biscuits are typically hard, flat and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger or cinnamon. They can also be savoury and similar to crackers. Types of biscuit include sandwich biscuits, digestive biscuits, ginger biscuits, shortbread biscuits, chocolate chip cookies, chocolate-coated marshmallow treats, Anzac biscuits, biscotti and speculaas. In most of North America, nearly all hard sweet biscuits are called "cookies", while the term "biscuit" refers to a soft, leavened quick bread similar to a scone; see biscuit (bread).

Zanussi is an Italian producer of home appliances that was bought by Electrolux in 1984. Zanussi has been exporting products from Italy since 1946.

George Weston Canadian businessman

George Weston was a Canadian businessman and the founder of George Weston Limited. He became Toronto's biggest baker with Canada's largest bread factory. Weston began his career at the age of 12 as a baker's apprentice and went on to become a bread route salesman. By the turn of the century, he was known throughout the city for his "Weston’s Home-Made Bread" and years later for "Weston’s Biscuits." In addition to being a successful local businessman, he was also a prominent Methodist, as well as a municipal politician who served four years as alderman on Toronto City Council.

Puch

Puch is a manufacturing company located in Graz, Austria. The company was founded in 1899 by the industrialist Johann Puch and produced automobiles, bicycles, mopeds, and motorcycles. It was a subsidiary of the large Steyr-Daimler-Puch conglomerate.

Sarajevo Tobacco Factory

Sarajevo Tobacco Factory is a cigarette producer with headquarters in Sarajevo, Bosnia and Herzegovina.

Carrs British biscuit and cracker maker

Carr's is a British biscuit and cracker manufacturer, currently owned by Pladis Global through its subsidiary United Biscuits. The company was founded in 1831 by Jonathan Dodgson Carr and is marketed in the United States by Kellogg's.

Rafael Nadal Spanish tennis player (born 1986)

Rafael "Rafa" Nadal Parera is a Spanish professional tennis player. He is ranked world No. 5 by the Association of Tennis Professionals (ATP), has been ranked No. 1 in the ATP rankings for 209 weeks, and has finished as the year-end No. 1 five times. Nadal has won 20 Grand Slam men's singles titles, an all-time record shared with Roger Federer and Novak Djokovic. His 13 French Open titles in particular are a record at any tournament. Nadal's dominance on clay is also highlighted by his winning 62 of his 89 ATP singles titles on clay, including 26 of his 36 Masters titles. His 81 consecutive wins on clay is the longest single-surface win streak in the Open Era.

Shredded wheat Breakfast cereal made from whole wheat

Shredded wheat is a breakfast cereal made from whole wheat formed into pillow-shaped biscuits. It is commonly available in three sizes: original, bite-sized and miniature. Both smaller sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bite-size cereal containing a raisin at the center, or apricot, blueberry, raspberry, cherry, cranberry or golden syrup filling.

Val Saint Lambert

Val Saint Lambert is a Belgian crystal glassware manufacturer, founded in 1826 and based in Seraing. It has the royal warrant of King Albert II.

<i>Manufacture nationale de Sèvres</i>

The Manufacture nationale de Sèvres is one of the principal European porcelain factories. It is located in Sèvres, Hauts-de-Seine, France. It is the continuation of Vincennes porcelain, founded in 1740, which moved to Sèvres in 1756. It has been owned by the French crown or government since 1759, and has always maintained the highest standards of quality. Almost immediately, it replaced Meissen porcelain as the standard-setter among European porcelain factories, retaining this position until at least the 19th century.

O. Mustad & Son

Mustad Fishing is a Norwegian company that manufactures and sells fishing tackle and accessories since 1877. The Mustad product range includes fish hooks, multifilament and monofilament fishing lines, fishing lures, fishing flies, fly hooks, terminal tackle and fishing apparel. The corporate headquarters are in Gjøvik, Norway.

Burleigh Pottery

Burleigh Pottery is the name of a pottery manufacturer in Middleport, Stoke-on-Trent. The business specialises in traditionally shaped and patterned domestic earthenware of high quality.

Peek Freans is the name of a former biscuit making company based in Bermondsey, London, which is now a global brand of biscuits and related confectionery owned by various food businesses. Owned but not marketed in the UK, Europe and USA by De Beauvoir Biscuit Company, in Canada the brand is owned by Mondelēz International, whilst in Pakistan the brand is owned by English Biscuit Manufacturers.

The Bermudez Biscuit Company Ltd. is a Trinidadian company located in Mount Lambert Trinidad and Tobago. Founded by Venezuelan brothers Jose Rafael and Jose Angel Bermudez, who migrated from to the nearby Port of Spain. Jose Rafael fascinated by technology travelled to Paris for the 1900 World Fair, where he stumbled upon an innovative wood burning biscuit oven. He returned to Trinidad with the contraption and set about with his brother to produce "salt biscuits". The products are the famous round white, wholewheat, multigrain Crix including the Crix biscuit-tins and Dixee crackers, Domino chocolate, vanilla, strawberry sweet biscuits and others. Crix crackers are fondly called the "vital supplies" after a successful marketing campaign. The company has been in operation for more than 30 years.

Culture of Barcelona

Barcelona'sculture stems from the city's 2000 years of history. Barcelona has historically been a cultural center of reference in the world. To a greater extent than the rest of Catalonia, where Catalonia's native language Catalan is more dominant, Barcelona is a bilingual city: Catalan and Spanish are both official and widely spoken. Since the arrival of democracy, the Catalan culture has experienced a rebirth, both by recovering works from the past and by stimulating the creation of new works.

Spratts

Spratt's was the world's first large-scale manufacturer of dog biscuits. Its "Meat Fibrine Dog Cake" was the brainchild of American entrepreneur James Spratt who launched the biscuit in London circa 1860. The company began operations in the United States of America in the 1870s and, after Spratt's death in 1880, the company went public and became known as Spratt's Patent, Limited, and Spratt's Patent (America) Limited. Spratt's pioneered the concept of animal life stages with appropriate foods for each stage.

Frog Hollow, Hartford, Connecticut United States historic place

Frog Hollow is one of the neighborhoods of Hartford, Connecticut. It is a predominantly working-class residential area, bounded on the north by Capitol Avenue, the east by Lafayette Street, the south by Madison and Hamilton Streets, and on the west by Interstate 84. The neighborhood was developed between about 1850 and 1930, and still contains a remarkable concentration of residential housing from that period. The entire neighborhood, covering more than 150 acres (61 ha) and including more than 900 buildings, is listed on the National Register of Historic Places.

Spanish settlement of Puerto Rico Began in the early 1500s

Spanish settlement of Puerto Rico began in the early 1500s shortly after the formation of the Spanish state in 1493 and continues to the present day. On 25 September 1493, Christopher Columbus set sail on his second voyage with 17 ships and 1,200–1,500 men from Cádiz, Spain. On 19 November 1493 he landed on the island, naming it San Juan Bautista in honor of Saint John the Baptist.

Galletas Fontaneda Spanish food company

Fontaneda is a Spanish food sector company dedicated to the manufacture of crackers and biscuits. At its height, between 1950 and 1975, Fontaneda had yearly revenues of more than 10 billion pesetas.

References