Rainbow Crafts

Last updated
Rainbow Crafts, Inc.
Rainbow Crafts
Type Subsidiary
Industry Toys
Founded1956;66 years ago (1956)
FounderNoah McVicker, Joseph McVicker
Defunct1971;51 years ago (1971)
FateMerged with Kenner in 1971
Successor Kenner
Headquarters United States
Products Play-Doh
Parent Independent (1956–1965)
General Mills (1965–1971)

Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. [1] [2] The company manufactured Play-Doh, a modeling compound for children. [1] [2] Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh. [1] [2] In 1971, Rainbow Crafts and Kenner merged.

Hasbro currently manufactures Play-Doh today.

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References

  1. 1 2 3 Walsh, Tim. Timeless Toys: Classic Toys and the Playmakers Who Created Them. Andrews McNeel Publishing, 2005.
  2. 1 2 3 Ohio History Central: "Rainbow Crafts Company, Inc.." Retrieved 30 October 2008.