 | |
 Headquarters in Milan, Italy | |
| Company type | Subsidiary |
|---|---|
| Industry | Eyewear |
| Founded | 1936 in Rochester, New York, United States |
| Headquarters | , Italy |
Area served | Worldwide |
| Products | |
| Owner | Luxottica Group |
| Website | ray-ban |
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
In 1929, US Army Air Corps Colonel John A. Macready worked with Bausch & Lomb, a Rochester, New York–based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. [3] [4] [5]
Specifically, MacCready was concerned that pilots' goggles would fog up, greatly reducing visibility at high altitude. [6] The prototype, created in 1936 and known as "Anti-Glare", had plastic frames and green lenses that could cut out the glare without obscuring vision. The name "Ray-Ban" was hence derived from the ability of these glasses to limit the ingress of either ultra-violet or infra-red rays of light. [7] Impact-resistant lenses were added in 1938. [8] The sunglasses were redesigned with a metal frame the following year and patented as the Ray-Ban Aviator. [6] According to the BBC, the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions." [6]
Ray-Ban's most popular sunglasses are the Wayfarer, Erika, and Aviator models. [6] [9] [10] During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider . [11] The company has also produced special edition lines, such as The General in 1987, bearing similarity to the original aviators worn by General Douglas MacArthur during the Second World War. [8] In the 1980s the Ray-Ban Clubmaster was added to the model line. [12] The Clubmaster has a browline frame and went on to become the third best selling sunglasses style of the 1980s, behind the Wayfarer and Aviator. [13]
In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve. Modeled after popular adult Ray-Bans styles, these hypoallergenic titanium frames featured both neutral and bold colorways as well as sturdy flex hinges. [14]
In 2009, Luxottica released the Ray-Ban Tech collection, which included the Carbon Fibre line. This line of sunglasses were factory stress-tested and designed to be durable and lightweight, and featured polarized lenses of polycarbonate or crystal. [15]
On the brand's website, Ray-Ban also offers the option to customize and purchase individual pairs of many of their popular styles, giving buyers express choice between frames, lenses, and engraving, among other options. [16]
In 2021, Ray-Ban commercialized a model of smart glasses that they developed with Facebook Reality Labs called Ray-Ban Stories. [17] [18] Building on recent trends of wearable technology, the glasses feature a built-in camera and Bluetooth earphones. [19] Like other wearable, camera-equipped tech, Ray-Ban Stories have come under scrutiny for their susceptibility to privacy issues and potential for misuse. [20]
Like other luxury brands, Ray-Ban has been a notable target for retail counterfeiters. The advertisement of Ray-Bans for unrealistically low prices has been consistently linked to fraudulent websites peddling counterfeit products. Studies have shown that one of every four ads for discounted luxury products on Facebook links users to such sites. [21] Ray-Bans are often involved in international seizures of counterfeit designer goods. For one example, in 2016, law enforcement in Thailand seized an alleged import of hundreds of thousands of counterfeit sunglasses including Ray-Bans and Oakleys (also owned by Luxottica Group). Counterfeiters were said to have applied tags and stickers to the fakes to deceive consumers about their authenticity. [22]
Luxottica has taken measures to thwart the trade of counterfeit products, such as converting the India Ray-Ban website from a reference site to a functional e-commerce platform, and pursuing legal action against online retailers that market fake Ray-Ban products. [23] In 2016, Luxottica introduced a "Minimum Advertised Price (MAP)" policy for Ray-Ban in contracts with their wholesale customers. While the policy does not name a specific minimum price point, it forbids the advertisement of Ray-Ban products at extreme discounts, as well as any advertising that could otherwise devalue the products. [24]
Bausch & Lomb is an American-Canadian eye health products company based in Vaughan, Ontario, Canada. It is one of the world's largest suppliers of contact lenses, lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products. The company was founded in Rochester, New York, in 1853 by optician John Bausch and cabinet maker turned financial backer Henry Lomb. Until its sale in 2013, Bausch + Lomb was one of the oldest continually operating companies in the United States.
Glasses, also known as eyeglasses or spectacles, are vision eyewear with clear or tinted lenses mounted in a frame that holds them in front of a person's eyes, typically utilizing a bridge over the nose and hinged arms, known as temples or temple pieces, that rest over the ears.
Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that are colored, polarized or darkened. In the early 20th century, they were also known as sun cheaters.
Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of EssilorLuxottica. The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.
Luxottica Group S.p.A. is an Italian eyewear conglomerate based in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands all through its own subsidiaries. The company, presently organized as a subsidiary of EssilorLuxottica which formed when the Italian conglomerate merged with the French optical firm Essilor, is the world's largest company in its industry, both prior to and after its merger with Essilor.
LensCrafters is an international retailer of prescription eyewear and prescription sunglasses. Its stores usually host independent optometrists on-site or in an adjacent store. The company has its corporate headquarters in Mason, Ohio, a suburb of Cincinnati in the US.
Horn-rimmed glasses are a type of eyeglasses. Originally made out of either horn or tortoise shell, for most of their history they have actually been constructed out of thick plastics designed to imitate those materials. They are characterized by their bold appearance on the wearer's face, in contrast to metal frames, which appear less pronounced.
John Jacob Bausch was a German-American maker of optical instruments who co-founded Bausch & Lomb. Over six decades he transformed his small, local optical shop into a large-scale international enterprise, pioneering the American optical industry.
Essilor International is an international ophthalmic optics company that designs, manufactures and markets lenses to correct or protect eyesight. Its headquarters is in Charenton-le-Pont, France.
Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Eyewear is a term used to refer to all devices worn over both of a person's eyes, or occasionally a single eye, for one or more of a variety of purposes. Though historically used for vision improvement and correction, eyewear has also evolved into eye protection, for fashion and aesthetic purposes, and starting in the late 20th century, computers and virtual reality.
Browline glasses are a style of eyeglass frames where the "bold" upper part holding the lenses resembles eyebrows framing the eyes. They were very popular during the 1950s and 1960s, especially in the United States of America. The glasses were first manufactured by Shuron Ltd in 1947 under the "Ronsir" brand, and quickly emulated by various other manufacturers. The design became the most common style of eyeglasses throughout the 1950s and the early 1960s before it was surpassed in popularity by solid plastic styles. Browlines enjoyed a renaissance as sunglasses in the 1980s before returning to popularity in the 2010s, with the rise of retro style and the hipster subculture.
Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica. The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan.
Tannereye Ltd was a Canadian sunglasses manufacturing company, specializing in leather covered sunglasses. It was established in 1978 by Peter and Maureen Leunes on Prince Edward Island.
Randolph Engineering, Inc. is an American manufacturer of sunglasses, shooting glasses, and prescription glasses. Located in Randolph, Massachusetts, it is also the prime contractor for providing aviator sunglasses to the United States military.
Eyebuydirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas. The company also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare. Eyebuydirect was founded in 2005 by Roy Hessel, who was succeeded by Sunny Jiang, chief executive officer since 2017. The company has operations in the United States and China, and sells its products worldwide.
FramesDirect.com is an international online eyewear retailer. The company sells eyewear products such as eyeglasses, prescription sunglasses, sunglasses, and contact lenses through its website. FramesDirect.com sells designer and brand name eyewear products with over 60,000 models displayed on its website. Founded in 1996, FramesDirect.com was one of the earliest online optical retail stores.
The American Optical Company, also known as AO Eyewear, is a luxury American eyewear and sunglass company based in Vernon Hills, Illinois near Chicago. AO designs and manufactures in the United States.
Ray-Ban Meta Smart Glasses, formerly known as Ray-Ban Stories, are smartglasses created as a collaboration between Meta Platforms and EssilorLuxottica. They include two cameras, open-ear speakers, a microphone, and touchpad, all built into the frame.
And so Macready began working with Bausch & Lomb to design goggles especially suited to protect against the dazzle in the stratosphere. "My dad gave Bausch & Lomb the original shape, tint and fit" of aviator lenses, Wallace said.
