Rent.com

Last updated
Rent.com
Rent.com logo.png
Type of site
Apartment search engine
Online marketplace
Owner RentPath
URL www.rent.com
CommercialYes
Launched1999;24 years ago (1999)
Current statusActive

Rent.com is an apartment search engine and online marketplace catering to millennials. [1] It is owned by RentPath which is in turn owned by Redfin. [2]

Contents

History

Rent.com was founded in 1999 as Viva.com. In December 2004, eBay purchased Rent.com for $415 million.[ citation needed ]

On May 8, 2012, RentPath, then known as Primedia, acquired Rent.com from eBay for approximately $415 million. [3] [4]

In June 2015, as part of an overall re-branding of Rent.com, the site launched its first national advertising campaign featuring comedian and actor J. B. Smoove. [5] [6]

On April 9, 2021, Rent.com, along with its parent company RentPath, was acquired by real estate site Redfin. [7]

On June 21, 2022, RentPath became Rent. and launched a new suite of marketing automation services.

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References

  1. "How to find the right home in a short time". taitimmobiliare.it. Retrieved 2023-04-03.
  2. "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center".
  3. "PRIMEDIA to Acquire Rent.com from eBay Inc" (Press release). Business Wire. March 22, 2012.
  4. Rao, Leena (March 22, 2012). "eBay Sells Off Real Estate Listings Site Rent.com To Primedia". TechCrunch .
  5. "Rent.com Launches Legitimate Listings Ad Campaign With Comedian J.B. Smoove As The Legit-a-Master" (Press release). Business Wire. June 1, 2015.
  6. Aditham, Kiran (June 4, 2015). "J.B. Smoove Assumes 'Legit' Role for Rent.com's Advertising Debut". Adweek .
  7. "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center". press.redfin.com. Retrieved 2021-05-12.