ResellerRatings

Last updated
ResellerRatings
ResellerRatings.com logo.png
Type of site
e-Commerce review site
URL www.resellerratings.com
CommercialYes
Launched2001
Current statusActive

ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, the site had over 6.2 million user-submitted reviews for 202,000 stores.[ citation needed ]

Contents

ResellerRatings operates a freemium business model. Merchants can participate to receive certain features for free, and can subscribe for additional features. [1]

History

ResellerRatings was launched in 1996 as a subsection of SysOpt.com (sysopt.com/resellerratings, at that time). Its founder, Scott Wainner, sold SysOpt.com and ResellerRatings.com to EarthWeb in 1999 for several million dollars. EarthWeb sold ResellerRatings to Internet.com in 2001. In 2002, Internet.com shut ResellerRatings.com down, and Wainner bought the site back for $32,000. [2] [3]

Initially, in 1996, ResellerRatings began as a hobby to help consumers, but over time it was developed into a SaaS platform with large retail customers including Zappos, HomeDepot, Newegg, and others. [4] [5]

In August 2012, ResellerRatings was acquired by Answers. [6]

In January 2013, ResellerRatings changed its pricing structure for some merchants and some small merchants disagreed with these changes. Other merchants felt that the changes were justified, such as Jose Prendes of PureFormulas.com who said, "You have to put it in context,” Prendes says. “If it’s a really small operation, it would probably affect them more and they might feel they can’t afford it. For us, it’s a great way of staying in touch with customers.” [7] [8]

Consumer Protection

The NY BBB and the NY Office of the Attorney General partnered with ResellerRatings in 2009 to detect and investigate illegal practices by Internet-based companies. ResellerRatings provided alerts whenever it determined that fake customer reviews were being posted on behalf of a merchant. [9]

In 2011, online retailer Full Home Appliances took issue with a customer over the contents of their review, citing the merchant's own terms of use stating that the customer essentially agreed not to post a negative review about the business, and claiming that the customer violated those terms by posting a review. At the time, the New York Times highlighted the merchant's aggressive terms. [10] Later, merchant terms of use in regard to attempts to limit what a customer could or could not say online, became a central issue with merchant Kleargear.com in Palmer v. Kleargear.com, when Kleargear.com charged its customer, Palmer, $3,500 for writing a negative review that it claimed violated its terms of sale. ResellerRatings played a role in this when reviews began appearing on the site, illustrating KlearGear's history of customer issues. [11] The Kleargear.com issue was an important catalyst for the Consumer Review Freedom act of 2015 (S. 2044), to negate any such unreasonable terms of sale which attempted to penalize customers for stating their opinions. [12]

Merchant Tools

ResellerRatings provides tools to merchants to interact with reviewers and gather reviews post-sale, and syndicates ratings and reviews to engines such as Google and Bing. [13]

"Shopping Review" websites like ResellerRatings or Angie's List are insulated from what their reviewers write due to the Internet Communications Decency Act protections which shields websites from what their users do or say. [14]

Related Research Articles

Retail Sale of goods and services from individuals or businesses to the end-user

Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.

Distribution (marketing) Making products available to customers

Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion.

<span class="mw-page-title-main">List price</span> Price that the manufacturer recommends for a retailer to charge

The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the product.

A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit. One example can be found in the industry of telecommunications, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers.

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Half.com EBay subsidiary closed in 2017

Half.com was an e-commerce website and a subsidiary of eBay in which sellers offered items for sale at fixed prices. The items available on half.com were limited to books, textbooks, music, movies, video games, and video game consoles.

ZipZoomfly was an internet retailer for computer parts and related products. Based in Newark, California, ZipZoomfly was founded in May 1999 under the name XtraPlus. The site relaunched in January 2000 as Googlegear. ZipZoomfly is a U.S. service mark of Xtraplus Corporation.

A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar. The payment gateway may be provided by a bank to its customers, but can be provided by a specialised financial service provider as a separate service, such as a payment service provider.

Video Professor, Inc. was an American company that developed and marketed tutorials for a variety of computer-related subjects, such as learning to use Microsoft Word, Microsoft Windows, and eBay. Video Professor was founded in 1987 by John W. Scherer and was located in Lakewood, Colorado. It was known in the U.S. for its commercials and infomercials on late night television and print ads almost daily in USA Today and other nationally-distributed newspapers. The company has been the subject of controversy regarding its sales and billing practices, as well as lawsuits it has filed against online critics of the company.

Newegg American online electronics retailer

Newegg Commerce, Inc. is an online retailer of items including computer hardware and consumer electronics. It is based in City of Industry, California. It is majority-owned by Liaison Interactive, a Chinese technology company.

Bizrate Insights Inc., doing business as Bizrate Insights, is a market research company, providing consumer ratings information to over 6,000 retailers and publishers across the United States, United Kingdom, France, Germany, and Canada. Bizrate Insights is a Meredith Corporation company based in Los Angeles, CA.

A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.

Channel conflict occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to consumers through general marketing methods and/or over the Internet.

Powershop is an online electricity retailer, founded in New Zealand and also available in Australia and the United Kingdom. Powershop is a subsidiary of Meridian Energy which is 51% owned by the New Zealand government. The retailer operates through an online platform offering pre-pay and post-pay options.

Customer to customer markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include business to business (B2B) and business to customer (B2C).

A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.

Vitaly Borker American Internet fraudster and cyberbully

Vitaly Borker, known by pseudonyms "Tony Russo", "Stanley Bolds" and "Becky S", is an American convicted felon who has twice served federal prison sentences for charges arising from how he ran his online eyeglass retail and repair sites, DecorMyEyes and OpticsFast. Customers who complained about poor service and misfilled orders for high-end designer eyewear were insulted, harassed, threatened and sometimes made the victim of small scams. After going into online retail following a short career as a computer programmer for several Wall Street firms, Borker encountered difficult customers who, he said later, were rude, lied to him and cost him money unnecessarily. He decided to be rude and unscrupulous with them in return, and learned to his surprise that on the Internet there was no such thing as bad publicity since the many posts with links to his site on complaint sites such as Ripoff Report appeared to drive traffic to his sites due to how Google's PageRank algorithm worked at that time, putting his site higher in results for searches on brand names than even those brands' websites, and making him money.

In Milgram v. Orbitz Worldwide, LLC, the New Jersey Superior Court held that online ticket resellers qualified for immunity under Section 230 of the Communications Decency Act (CDA), and that such immunity preempted a state law consumer fraud statute. The opinion clarified the court's test for determining whether a defendant is acting as a publisher, the applicability of the CDA to e-commerce sites, and the extent of control that an online intermediary may exercise over user content without becoming an "information content provider" under the CDA. The opinion was hailed by one observer as a "rare defeat for a consumer protection agency" and the "biggest defense win of the year" in CDA § 230 litigation.

<i>Palmer v. Kleargear.com</i>

Palmer v. Kleargear.com, no. 13-cv-00175, is a 2013 federal lawsuit in which an internet retailer was sued by two of its customers after it billed the customers for $3,500 following a negative review. The retailer, Kleargear.com, specializes in nerd apparel, geek toys, gadgets and office toys; it is owned by Paris-based Descoteaux Boutiques. The plaintiffs charged the company with violating the Fair Credit Reporting Act, defamation and intentional infliction of emotional distress. In March 2014, the district court entered a default judgment for the plaintiffs, and in June 2014 awarded damages of $306,750. As of 2015, the Palmers continue to attempt to collect the judgment.

Scott Wainner American businessman (born 1978)

Scott Wainner is an American Internet entrepreneur and angel investor who founded Fareness and ResellerRatings. He is an investor in HandUp, a direct giving platform based in San Francisco.

References

  1. ResellerRatings Membership http://www.resellerratings.com/merchant-solutions
  2. Peter Yang (2002-02-21). "Reseller Ratings.com shut down" . Retrieved 2007-03-06.
  3. http://www.sramanamitra.com/2010/07/19/deal-radar-2010-resellerratings-com/
  4. http://www.sramanamitra.com/2010/07/19/deal-radar-2010-resellerratings-com/
  5. http://yfsmagazine.com/2012/08/15/how-i-built-my-company-in-high-school-sold-it-at-21-bought-it-back-and-made-millions/
  6. Techcrunch: Answers Acquires Online Review Service ResellerRatings https://techcrunch.com/2012/08/01/answers-acquires-online-merchant-review-service-resellerratings/
  7. "Digital Commerce 360—Retail | Formerly Internet Retailer | Ecommerce |".
  8. https://www.searchenginejournal.com/“my-god-it’s-full-of-stars”-seller-rating-extensions-in-google-adwords/23240/
  9. "Attorney General Cuomo Secures Agreements with Seven Electronics Companies in New York for Using Illegal Online Business Practices to Scam Consumers Nationwide | New York State Attorney General".
  10. Segal, David (12 February 2011). "Customer Bites Retailer? That's the Argument". The New York Times.
  11. "Kleargear's new street address is also home to notorious ripoff site". 27 August 2014.
  12. "Sen. Moran Introduces Legislation to Protect Consumers from Fines for Negative Online Reviews". U.S. Senate. September 18, 2015. Retrieved October 30, 2015.
  13. "Bing Taps ResellerRatings for Merchant Reviews".
  14. "California Supreme Court Denies Review of Ruling Allowing Restaurant Owner's False Advertising Claims to Proceed Against Yelp".