Revel Transit

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New York City couple on a Revel scooter in 2019 Night on the town (Revel scooter in New York City) (cropped).jpg
New York City couple on a Revel scooter in 2019

Revel was a dockless electric moped sharing startup based in New York City. Founded in 2018 by Frank Reig and Paul Suhey, it first started with a small pilot program in New York, later growing its fleet size in New York and expanding into Washington, D.C., Miami, and San Francisco. Having pulled out of Washington and Miami in 2022, Revel announced in November 2023 that it would end operation of its mopeds and focus on its electric-vehicle taxi service and its vehicle charging stations.

Contents


Revel’s vehicles feature a bright blue paint color with a large text reading Revel on the side. Their fleet features Teslas and Kia electric cars.

Revel also offers multiple ev charging stations around New York City.

History

Revel was founded in 2018 by Frank Reig who serves as CEO and Paul Suhey who serves as COO. In July 2018 it started with a 10-month pilot in the New York City boroughs of Brooklyn and Queens with 68 scooters, [1] eventually replacing them with 1,000 new scooters in the space of one week in May 2019. [2] [3] [4] [5]

On August 16, 2019, Revel expanded to Washington, D.C., with a pilot program of 400 mopeds [6] compared with a total of 5,600 other bikes and scooters from other sharing companies. [7] Their first crash was reported the same weekend. [7] [8]

As of June 2019, Revel has about 40 employees in New York, all full-time with insurance and benefits. [2] In Washington they employ a further 30 employees. The mopeds it uses are not owned by the company; rather, outside companies buy the mopeds and lease them to Revel. [9]

In February 2021, Revel expanded its product line by offering monthly electric bike subscriptions to residents of Manhattan, Brooklyn, Queens and the Bronx. [10] As of early April 2021, Revel also operates in Miami, Florida, and in the city of San Francisco, California, after exiting nearby Oakland and Berkeley in 2021. [11]

In July 2021 Revel was granted approval by New York City's Taxi and Limousine Commission to start a taxi service. The city had a ban on new rideshare and taxi offerings, but had an exemption for fully electric vehicles. [12] In August, Revel started with 50 Tesla model Ys, [13] and by November 2023 operated over 500 electric vehicles in New York and New Jersey. [14]

In November 2023, Revel announce the end of its moped sharing programs, saying it will now focus on its electric taxi service and vehicle charging stations. [14]

Vehicles

Revel scooter parked on E90 jeh.jpg

Revel's mopeds are manufactured by a Chinese company called NIU and sell for between $3000 and $5000 retail. They weigh about 200 lb (91 kg), [15] are powered by two lithium-ion batteries, [2] and have a range of 60 mi (97 km) with a top speed of 30 mph (48 km/h). [15] [16] The batteries are replaced by Revel employees when they need to be recharged. [17] They are equipped with two helmets [7] which Revel says are cleaned every two or three days. [2] All Revel mopeds are registered with the DMV and have license plates. [7]

Driving requirements

Drivers must be 18 or older, have a valid license, and pay a $5 fee for the verification. [18] The company provides a free half-hour rider instructor course [15] but has faced criticisms for its untrained riders and the small number of available lessons compared to the number of new riders. [19] [20] The mopeds are driven and parked on the street, unlike other scooter or bike-sharing companies whose bikes take up space on the sidewalks. [16] Revel does not permit its mopeds for use on major highways and bridges. [17]

Revel Transit's first personal injury lawsuit came in July 2019 after a driver hit a biker, severely breaking the biker's ankle which required surgery. Police claim the biker pulled in front of the Revel driver who was turning left, causing a collision. The biker's lawyer, however, states that police did not take a statement from his client and it was the Revel driver who collided with the biker as he was attempting a left turn. The suit claims that Revel is liable for "failure to assure its users ... had sufficient knowledge and skill to operate the moped; failed to ascertain previous experience in operating the moped", noting that the lessons offered by Revel were backlogged. [3]

On August 9, 2019, a Revel rider was hit by a car from a rideshare company. Police say the rider ran a red light, while witnesses say the car was speeding as it passed through the intersection. [21]

The first crash involving a Revel bike in Washington, D.C., occurred on August 18, 2019, the same weekend as their debut. A driver hit a pothole and fell off his moped which landed on top of him, breaking his collarbone. [8] The company responded saying "Safety is our number one priority. This is why we verify riders have a safe driving history as part of our registration process, why we require all riders to use the helmets we provide on each Revel, and why we offer free lessons." [7]

On August 31, 2019, two boys on a Revel in Washington, D.C., moped opened fire on an Uber car, leaving the driver with injuries from the shattered glass. [22]

On July 18, 2020, CBS New York reporter Nina Kapur fell off a Revel moped and was killed in New York City. Less than two weeks later, on July 27, a 32-year-old man named Jeremy Malave was also killed in New York by a traumatic brain injury sustained from a Revel moped crash. Malave was wearing a helmet, but Kapur was not. [23] Following their deaths, Revel suspended operations in New York for one month. [24]

Related Research Articles

<span class="mw-page-title-main">Private transport</span> Private vehicles or commercial fleets optionally carrying passengers or freight

Private transport is the personal or individual use of transportation which are not available for use by the general public, where in theory the user can decide freely on the time and route of transit, using vehicles such as: private car, company car, bicycle, dicycle, self-balancing scooter, motorcycle, scooter, aircraft, boat, snowmobile, carriage, horse, etc., or recreational equipment such as roller skates, inline skates, sailboat, sailplane, skateboard etc.

<span class="mw-page-title-main">Electric bicycle</span> Bicycle with an integrated electric motor

An electric bicycle is a motorized bicycle with an integrated electric motor used to assist propulsion. Many kinds of e-bikes are available worldwide, but they generally fall into two broad categories: bikes that assist the rider's pedal-power and bikes that add a throttle, integrating moped-style functionality. Both retain the ability to be pedaled by the rider and are therefore not electric motorcycles. E-bikes use rechargeable batteries and typically are motor-powered up to 25 to 32 km/h. High-powered varieties can often travel more than 45 km/h (28 mph).

Many countries have enacted electric vehicle laws to regulate the use of electric bicycles, also termed e-bikes. Some jurisdictions have regulations governing safety requirements and standards of manufacture. The members of the European Union and other regions have wider-ranging legislation covering use and safety.

<span class="mw-page-title-main">Motorized scooter</span> Powered stand-up scooter

A motorized scooter is a stand-up scooter powered by either a small internal combustion engine or electric hub motor in its front and/or rear wheel. Classified as a form of micro-mobility, they are generally designed with a large center deck on which the rider stands. The first motorized scooter was manufactured by Autoped in 1915.

<span class="mw-page-title-main">Electric motorcycles and scooters</span> Plug-in electric vehicles with two or three wheels

Electric motorcycles and scooters are plug-in electric vehicles with two or three wheels. Power is supplied by a rechargeable battery that drives one or more electric motors. Electric scooters are distinguished from motorcycles by having a step-through frame, instead of being straddled. Electric bicycles are similar vehicles, distinguished by retaining the ability to be propelled by the rider pedaling in addition to battery propulsion.

<span class="mw-page-title-main">Lyft</span> American ride-sharing company

Lyft, Inc. is an American company offering mobility as a service, ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery in the United States and select cities in Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand at the time of the booking and are quoted to the customer in advance, and receives a commission from each booking. Lyft is the second-largest ridesharing company in the United States after Uber.

<span class="mw-page-title-main">Shared transport</span> Demand-driven vehicle-sharing arrangement

Shared transport or shared mobility is a transportation system where travelers share a vehicle either simultaneously as a group or over time as personal rental, and in the process share the cost of the journey, thus purportedly creating a hybrid between private vehicle use and mass or public transport. It is a transportation strategy that allows users to access transportation services on an as-needed basis. Shared mobility is an umbrella term that encompasses a variety of transportation modes including carsharing, Bicycle-sharing systems, ridesharing companies, carpools, and microtransit.

<span class="mw-page-title-main">Ridesharing company</span> Online vehicle for hire service

A ridesharing company is a company that, via websites and mobile apps, matches passengers with drivers of vehicles for hire that, unlike taxis, cannot legally be hailed from the street.

Gogoro is a Taiwanese company that developed a battery-swapping refueling platform for urban electric two-wheel scooters, mopeds and motorcycles. It also develops its own line of electric scooters and offers its own vehicle innovations to vehicle maker partners like Hero, Yamaha, Aeonmotor, PGO, eReady, and eMOVING. Gogoro also operates GoShare, a rideshare service, in Taiwan and Ishigaki Island in Japan.

<span class="mw-page-title-main">Ola Cabs</span> Indian multinational ridesharing company

Ola Cabs is an Indian multinational ridesharing company, headquartered in Bangalore. It also operates in other business verticals including financial services and cloud kitchens.

<span class="mw-page-title-main">Lime (transportation company)</span> American micromobility company

Neutron Holdings, Inc., doing business under the name Lime, formerly LimeBike, is a transportation company based in San Francisco, California. It runs electric scooters, electric bikes and electric mopeds in various cities around the world. The system offers dockless vehicles that users find and unlock via a smartphone app that knows the location of available vehicles via GPS.

<span class="mw-page-title-main">Jump (transportation company)</span>

Jump was a dockless scooter and electric bicycle sharing system operating in the United States, New Zealand, Canada, France, Germany, Portugal, the United Kingdom, Mexico and Australia. The bikes were a bright red orange and weighed 70 pounds (32 kg). Riders unlocked bikes using the Uber app and were charged to their Uber account.

<span class="mw-page-title-main">Scoot Networks</span>

Scoot Networks, also known as just Scoot or Scoot Rides, is an American company which provides public electric scooter and electric bicycle sharing systems. The company is based in San Francisco, California.

<span class="mw-page-title-main">Bird (transportation company)</span> Dockless scooter-sharing provider

Bird Global, Inc. is a micromobility company based in Miami, Florida. Founded in September 2017, Bird has distributed electric scooters designed for short-term rental to over 400 cities.

<span class="mw-page-title-main">Scooter-sharing system</span> Service for short-term scooter rentals

A scooter-sharing system is a shared transport service in which electric motorized scooters are made available to use for short-term rentals. E-scooters are typically "dockless", meaning that they do not have a fixed home location and are dropped off and picked up from certain locations in the service area.

<span class="mw-page-title-main">Gotcha (company)</span> American bicycle sharing company

The Gotcha Group LLC, doing business as Gotcha, is an electric bike and scooter-sharing company based in Charleston, South Carolina. Gotcha began operating bike share systems on college campuses in the United States and later expanded to scooter-sharing and other electric vehicles such as electric trike scooters.

<span class="mw-page-title-main">Micromobility</span> Modes of transport involving very light vehicles

Micromobility refers to a range of small, lightweight vehicles operating at speeds typically below 25 km/h (15 mph) and driven by users personally. Micromobility devices include bicycles, e-bikes, electric scooters, electric skateboards, shared bicycle fleets, and electric pedal assisted (pedelec) bicycles.

FREENOW is a mobility service provider headquartered in Hamburg, Germany. FREENOW was formed in February 2019 from a joint venture between BMW and Daimler Mobility. Thomas Zimmermann is CEO of the FREENOW Group.

<span class="mw-page-title-main">Helbiz</span>

Helbiz, Inc. is an Italian-American intra-urban transportation company headquartered in New York City with an aim to solve the first mile/last mile transportation problem of high-traffic urban areas around the world.

<span class="mw-page-title-main">Niu Technologies</span> Chinese electric scooter company

Niu Technologies is an electric scooter company headquartered in Beijing, China. Yan Li has been its CEO and COO since December 2017.

References

  1. Toll, Micah (July 31, 2018). "New York's first electric moped rental program is scooting riders around in style". Electrek. Retrieved October 28, 2019.
  2. 1 2 3 4 O'Kane, Sean (June 16, 2019). "I tried out Revel's new mopeds and zipped around Brooklyn and Queens". The Verge. Retrieved September 20, 2019.
  3. 1 2 Cuba, Julianne (July 1, 2019). "Revel Sued by Cyclist Who Was Hit By One of its Many Untrained Scooter Drivers". Streetsblog New York City. Retrieved October 28, 2019.
  4. Korosec, Kirsten (May 29, 2019). "Brooklyn and Queens are now flush with 1,000 of Revel's shared electric mopeds – TechCrunch". TechCrunch. Retrieved October 4, 2019.
  5. Toll, Micah (May 29, 2019). "Revel adds 1,000 more electric mopeds to NYC in scooter sharing program". Electrek. Retrieved October 4, 2019.
  6. Granbar, Henry (August 29, 2019). "Are Revel Mopeds the Fad of the Summer or the Future of Urban Transportation?". Slate.com. Retrieved October 28, 2019.
  7. 1 2 3 4 5 Lazo, Luz (August 20, 2019). "D.C.'s first Revel moped crash was reported Sunday. The rider hit a pothole and fell off". Washington Post. Retrieved October 28, 2019.
  8. 1 2 Kurzius, Rachel (August 20, 2019). "Days After Moped-Sharing Service Launches, One Of The Vehicles Crashes". DCist. Archived from the original on August 20, 2019. Retrieved October 28, 2019.
  9. O’Kane, Sean (August 13, 2019). "Electric moped startup Revel expands into Washington, DC". The Verge. Retrieved October 28, 2019.
  10. Korosec, Kirsten (February 16, 2021). "Shared scooter startup Revel adds electric bike subscriptions to its business". TechCrunch. Retrieved February 18, 2021.
  11. "Press". Revel. Retrieved April 4, 2021.
  12. Nessen, Stephen (July 26, 2021). "Revel Has Greenlight To Bring Tesla Taxis To Manhattan". Gothamist. Retrieved November 5, 2023.
  13. Ricciulli, Valeria (August 6, 2021). "Everything We Know About Revel's New Rideshare Teslas". Curbed. Retrieved November 5, 2023.
  14. 1 2 "Electric Moped Company Revel Bails on Two Wheelers in Full Transition to Taxis". Streetsblog New York City. November 3, 2023. Retrieved November 5, 2023.
  15. 1 2 3 Small, Andrew (September 5, 2019). "How to Survive Your First Electric Motor Scooter Ride". Bloomberg. Retrieved September 20, 2019.
  16. 1 2 Subramanian, Pras (August 22, 2019). "Revel targets Uber, Lyft in ridesharing wars". Yahoo Finance. Retrieved September 20, 2019.
  17. 1 2 Kircher, Madison Malone (August 6, 2019). "Mopeds Are Coming for New York City". Intelligencer. Retrieved September 20, 2019.
  18. Rivoli, Dan (July 24, 2020). "Revel Hit with Multiple Lawsuits". Spectrum News NY1 | New York City. Retrieved November 15, 2020.
  19. Randle, Aaron (August 9, 2019). "Now Crowding New York's Streets: Rented Mopeds Going 30 M.P.H." The New York Times.
  20. Goldberg, Noah (August 22, 2019). "Revel rides approach 500,000 — but most riders are still untrained". Brooklyn Eagle.
  21. Slotnick, David (August 9, 2019). "A rideshare driver hit a man on a seated e-scooter in Brooklyn, highlighting potential risks as scooters and e-bikes expand nationwide". Business Insider.
  22. Spencer, Darcy (August 31, 2019). "2 Boys on Revel Moped Shot at Uber Car Near Capitol Hill". www.nbcwashington.com.
  23. McFarland, Matt (July 28, 2020). "Revel suspends service in New York after second death in less than two weeks". CNN. Retrieved July 28, 2020.
  24. Cohen, Li (August 27, 2020). "Revel returns to NYC after 2 deaths and over two dozen injuries". www.msn.com. Archived from the original on April 27, 2021. Retrieved April 27, 2021.