Robert Greene | |
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Born | Los Angeles, California, U.S. | May 14, 1959
Occupation | Author |
Education | University of Wisconsin-Madison |
Notable works |
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Partner | Anna Biller |
Robert Greene (born May 14, 1959) is an American author of books on strategy, power, and seduction. [1] [2] He has written seven international bestsellers, including The 48 Laws of Power , The Art of Seduction , The 33 Strategies of War , The 50th Law (with rapper 50 Cent), Mastery , The Laws of Human Nature , and The Daily Laws. [3]
Greene states that he does not try to follow all of his advice as, "Anybody who did would be a horrible ugly person to be around." [4]
The younger son of Jewish parents, [4] Greene grew up in Los Angeles and attended the University of California, Berkeley, before finishing his degree at the University of Wisconsin–Madison with a B.A. degree in classical studies. [5] Prior to becoming an author, Greene estimates that he worked about 50 jobs, including as a construction worker, translator, magazine editor, and Hollywood movie writer. [6] In 1995, Greene worked as a writer at Fabrica, an art and media school in Italy, and met a book packager named Joost Elffers. [1] Greene pitched a book about power to Elffers and wrote a treatment which eventually became The 48 Laws of Power. He would note this as the turning point of his life. [7]
Greene has published seven books. He is the most banned author in prisons in the United States. [8] Many prisons ban his books as a security measure. [9] [10]
Greene's first book, The 48 Laws of Power , first published in 1998, presents itself as a guide for anyone who wants power, observes power, or wants to arm themselves against power. The laws are derived from the lives of strategists and historical figures like Niccolò Machiavelli, Sun Tzu, Haile Selassie I, Carl von Clausewitz, Queen Elizabeth I, Henry Kissinger, and P.T. Barnum. [11] Each law has its own chapter, complete with a "transgression of the law," "observance of the law," and/or a "reversal."
The idea behind Greene's first book is that power is amoral, i.e., it is neither good or evil. The 48 Laws of Power highlights how we conceptualize power and how we behave in different hierarchical institutions. [12]
The 48 Laws of Power has sold more than 1.2 million copies [13] and has been referenced by 50 Cent, Jay-Z, Quincy “QD3" Jones III, Chris Lighty, Lyor Cohen, Kevin Liles, Michael Jackson, [14] Courtney Love, [15] and Will Smith, [1] [3] [6] [16] [17] [18] . Busta Rhymes used The 48 Laws of Power to deal with problematic movie producers. [6] It has been mentioned in songs by Jay Z, Kanye West, and Drake and in videos by The Kid LAROI and Central Cee. [3] [19] [20] [21] [22] Greene has claimed former Cuban President Fidel Castro had also read the book. [1]
The Sunday Times noted that The 48 Laws of Power has become the "Hollywood back-stabber's bible" and that although the book is reportedly used by some business executives, it is difficult to find people who publicly acknowledge its influence because of the book's controversial nature. [23] [24] Greene responds to this sentiment by stating, "These laws… people might say, 'Oh they're wicked', but they're practiced day in and day out by businesspeople. You're always trying to get rid of your competition and it can be pretty bloodthirsty, and that's just the reality." [5] [16]
Greene's second book, The Art of Seduction, was published in 2001. [26] The book profiles the nine types of seducers (e.g. The Rake, The Siren, and The Charmer) and details aspects of attraction, authenticity, storytelling, and negotiation. [27] [28] Greene uses examples from historical figures such as Cleopatra, Giacomo Casanova, Duke Ellington and John F. Kennedy to support the psychology behind seduction. [29] [30] It has sold more than 500,000 copies. [31]
The 33 Strategies of War is the third book by Greene and was published in 2007. [32] The book is divided into five parts: Self-Directed Warfare, Organizational (Team) Warfare, Defensive Warfare, Offensive Warfare and Unconventional (Dirty) Warfare. [32] The book is a guide to the campaign of everyday life and distills military wisdom from historical figures like Napoleon Bonaparte, Sun Tzu, Alfred Hitchcock, Alexander the Great and Margaret Thatcher. [33] [34] [35]
The Sunday Times called the book "an excellent toolkit for dealing with business and relationships," and The Independent claims that Greene is "setting himself up as a modern-day Machiavelli" but that "it is never clear whether he really believes what he writes or whether it is just his shtick, an instrument of his will to shift £20 hardbacks." [36] [37] NBA player Chris Bosh stated that his favorite book is The 33 Strategies of War. [17] [38] [39] It has sold more than 200,000 copies. [31]
The 50th Law is the fourth book by Greene—written collaboratively with rapper 50 Cent—and was published in 2009. [40] [41] [42] The book mixes talk of strategy and fearlessness by supplementing anecdotes from 50 Cent's rise as both a hustler and as an up-and-coming musician with lessons from various historical figures. [43] [44] [45] Each of the 10 chapters in the book explains a factor of fearlessness and begins by telling how 50 learned this "Fearless Philosophy" in Southside Queens. [46] [47] [48]
The book debuted at #5 on The New York Times Bestseller list and was a USA Today bestseller. [49] [50] [51] [52]
Greene's fifth book, Mastery , was released on November 13, 2012. [53] Mastery examines the lives of both historical and contemporary figures such as Charles Darwin, Paul Graham, the Wright Brothers, Benjamin Franklin, Thomas Edison, and Mozart, and distills the traits and universal ingredients that made them masters. [54] The book is divided into six sections, each focusing on essential lessons and strategies on the path to Mastery. [54] [55] [56] [57]
Mastery reached #6 on The New York Times Bestseller list and was featured in CNN Money , The Huffington Post , The New York Times , Business Insider , Forbes , Management Today , and Fast Company . [53] [55] [57] [58] [59] [60] [61] [62] [63]
Greene's sixth book, The Laws of Human Nature, was released in October 2018. Through 18 "laws", the book examines people's conscious and unconscious drives, motivations, and cognitive biases. [64]
The Daily Laws, Greene's seventh book, was released in October 2021. The book features concise texts on wisdom, with each day of the year dedicated to a “Daily Law” and each month focusing on a different theme. [65] [66]
Greene's work has been featured in The New York Times , USA Today , CNN, The New Yorker , Newsweek , the Los Angeles Times , Forbes and the Huffington Post. [1] [6] [16] Greene has also appeared on The Today Show , CNBC, ABC, and MTV News. [67] [68] [69] [70] [71]
In 2013, Greene did a presentation on his book Mastery on Talks at Google. [72] Later in the year, he did a presentation on TED titled "The key to transforming yourself". [73] In 2016, a previous presentation of Robert's was uploaded at Microsoft Research titled "War, Power, Strategy". [74] In 2019, he did another presentation on Talks at Google on his book The Laws of Human Nature. [75]
On December 16, 2022, during the Mahsa Amini protests, the Neighborhood Youth Alliance of Iran and the Neighborhood Youth of Karaj Group distributed a text that they attributed to Greene, describing strategies for opposing the Islamic Republic governmental system of Iran. The Institute for the Study of War suggested that the text corresponded to a December 7 YouTube video by Greene on the protests. A five-point list of civil disobedience strategies for sustaining the protest movement was distributed with the text. [76]
Greene lives in Los Angeles with his partner Anna Biller, who is a filmmaker. [6] Greene can speak five languages and is a student of Zen Buddhism. [5]
Greene is a mentor for Ryan Holiday, bestselling author of Trust Me, I'm Lying , The Obstacle Is the Way , Ego Is the Enemy , and The Daily Stoic . [77]
Greene supported Barack Obama in the 2012 United States presidential election and identifies with liberal politics. [78]
When asked in 2012 if he is religious, Greene said "I'm Jewish but I don't have a hardcore spiritual practice. I'm not hardcore Atheist; I'm sort of how Einstein was: He wasn't a believer in the Jewish God. I'm intrigued by the sense that there's something there." [79]
Greene suffered a serious stroke before launching his new book The Laws of Human Nature in 2018. A wasp sting that precipitated a blood clot in his neck caused the stroke, leaving Greene without the use of his left hand and leg for a period of time. [80] [81]
The Art of War is an ancient Chinese military treatise dating from the late Spring and Autumn period. The work, which is attributed to the ancient Chinese military strategist Sun Tzu, is composed of 13 chapters. Each one is devoted to a different set of skills or art related to warfare and how it applies to military strategy and tactics. For almost 1,500 years, it was the lead text in an anthology that was formalized as the Seven Military Classics by Emperor Shenzong of Song in 1080. The Art of War remains the most influential strategy text in East Asian warfare, has influenced both East Asian and Western military theory and thinking, and has found a variety of applications in myriad competitive non-military endeavors across the modern world including espionage, culture, politics, business, and sports.
Curtis James Jackson III, known professionally as 50 Cent, is an American rapper, actor, television producer, and businessman. Born in South Jamaica, a neighborhood of Queens, Jackson began pursuing a musical career in 1996. In 1999-2000, he recorded his "debut" album Power of the Dollar for Columbia Records, however he was struck by nine bullets during a shooting in May 2000, causing its release to be cancelled and Jackson to be dropped from the label. His 2002 mixtape, Guess Who's Back? was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records, an imprint of Dr. Dre's Aftermath Entertainment and Interscope Records that same year.
Robert Beno Cialdini is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
The 48 Laws of Power (1998) is a self-help book by American author Robert Greene. The book is a New York Times bestseller, selling over 1.2 million copies in the United States.
Neil Darrow Strauss, also known by the pen names Style and Chris Powles, is an American author, journalist and ghostwriter. He is best known for his book The Game: Penetrating the Secret Society of Pickup Artists, in which he describes his experiences in the seduction community in an effort to become a "pickup artist." He is a contributing editor at Rolling Stone and also wrote regularly for The New York Times.
The 33 Strategies of War is a military history and personal development book. It was written by American author Robert Greene in 2006. It is composed of discussions and examples of offensive and defensive strategies from a wide variety of people and conditions, applying them to social conflicts such as family quarrels and business negotiations.
The Art of Seduction (2001) is the second book by American author Robert Greene. The book examines social power through the lens of seduction and was an international bestseller.
Daniel H. Pink is an American author. He has written seven New York Times bestsellers. He was a host and a co-executive producer of the National Geographic Channel social science TV series Crowd Control. From 1995 to 1997, he was the chief speechwriter for Vice President Al Gore.
G-Unit Books was an American book publishing imprint started by rapper 50 Cent in partnership with MTV/Pocketbooks on January 4, 2007, following a prior relationship with the company dating back to the publication of his memoir in 2005. He launched G-Unit Books at the Time Warner Building in New York.
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50 Cent: The Money and the Power is an American reality television series which premiered November 6, 2008 on MTV. The show was hosted by 50 Cent and follows the same mold as The Apprentice. It was meant to serve as a "visual companion" to 50 Cent's book The 50th Law, which he co-wrote with Robert Greene, author of The 48 Laws of Power. The show was cancelled after one season.
The 50th Law is a New York Times bestselling book on strategy and fearlessness written collaboratively by rapper 50 Cent and author Robert Greene. The book is a semi-autobiographical account detailing 50 Cent's rise as both a young urban hustler and as an up-and-coming musician with lessons and anecdotes from historical figures such as Abraham Lincoln, Sun Tzu, Socrates, Napoleon, Malcolm X, and James Baldwin.
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Ryan Holiday is an American marketer, author, businessman and podcaster, notable for marketing Stoic philosophy in the form of books.
Trust Me, I'm Lying: Confessions of a Media Manipulator is a book by Ryan Holiday chronicling his time working as a media strategist for clients including Tucker Max, Robert Greene, and Dov Charney.
Srikumar S. Rao is an elite coach who works with a select group of entrepreneurs, professionals, and senior executives. He is also a speaker, author, former business school professor and creator of Creativity and Personal Mastery (CPM), a course designed to effect personal transformation. He is a TED speaker, and has authored Are You Ready to Succeed: Unconventional Strategies for Achieving Personal Mastery in Business and Life, which is an international best seller, and Happiness at Work: Be Resilient, Motivated and Successful – No Matter What, a bestseller on Inc.'s "The Business Book Bestseller List." Most recently, he has written Modern Wisdom, Ancient Roots: The Movers and Shakers' Guide to Unstoppable Success. This latest book was the #1 Amazon bestseller in the Personal Transformation & Spirituality as well as #1 Spiritual Growth and #2 in Personal Success & Spirituality. He is also the creator and narrator of the audio-course The Personal Mastery Program. Most recently, he launched a 45-day course with Mindvalley called "The Quest For Personal Mastery" to help participants let go of limiting beliefs, increase resilience and create a more successful life.
Mastery is the fifth book by the American author Robert Greene. The book examines the lives of historical figures such as Charles Darwin and Henry Ford, as well as the lives of contemporary leaders such as Paul Graham, Temple Grandin, Teresita Fernández, Yoky Matsuoka and Freddie Roach, and examines what led to their success. The book was published on November 13, 2012 by Viking Adult.
Paul Jeffrey Ross known by the pseudonym Ross Jeffries, is an American author and pick-up artist.
Soren Marcus Kaplan is an author, consultant, and speaker on the subject of innovation and innovation culture in organizations. He is an Affiliate at the Center for Effective Organizations at the University of Southern California's Marshall School of Business, founder of the consulting firm InnovationPoint, co-founder of the software company Praxie.com, and is a columnist for the Innovate column of Inc. Magazine.
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