Rogers v. Grimaldi

Last updated

Rogers v. Grimaldi
Seal of the United States Court of Appeals for the Second Circuit.svg
Court United States Court of Appeals for the Second Circuit
Full case name Ginger Rogers v. Alberto Grimaldi, et al
ArguedDecember 22, 1988
DecidedMay 5, 1989
Citation(s) 875 F.2d 994; 57 USLW 2692; 10 U.S.P.Q.2d 1825; 16 Media L. Rep. 1648
Case history
Prior history 695 F.Supp. 112 (S.D.N.Y. 1988)
Court membership
Judge(s) sitting Jon O. Newman, Frank Altimari, Thomas P. Griesa (S.D.N.Y.)
Case opinions
MajorityNewman, joined by Altimari
ConcurrenceGriesa
Laws applied
Lanham Act

Rogers v. Grimaldi, 875 F.2d 994 (2d Cir. 1989) [1] is a trademark and intellectual freedom case, known for establishing the "Rogers test" for protecting uses of trademarks that implicate intellectual freedom issues.

Contents

Factual background

Actress Ginger Rogers sued Alberto Grimaldi and film company MGM for production and distribution of the 1986 Federico Fellini film Ginger and Fred , a film about Pippo and Amelia, two Italian cabaret performers whose routine emulated the more famous pairing of Fred Astaire and Ginger Rogers. Rogers claimed that the film violated her Lanham Act trademark rights, right of publicity, and was a "false light" defamation. [1]

Decision

The primary legal question in this case was whether the creator of an expressive work, which would be subject to First Amendment protection, could be liable under the Lanham Act (as well as state law) for using a celebrity's name as the title of the work. The Second Circuit, on appeal, noted:

This appeal presents a conflict between Rogers' right to protect her celebrated name and the right of others to express themselves freely in their own artistic work. Specifically, we must decide whether Rogers can prevent the use of the title Ginger and Fred for a fictional movie that only obliquely relates to Rogers and Astaire. [1]

The lower court had previously found Grimaldi not liable, and had granted summary judgment to Grimaldi. [2] The Second Circuit affirmed, with Judge Jon O. Newman writing for the panel that "suppressing an artistically relevant though ambiguous[ly] title[d] film" on trademark grounds would "unduly restrict expression." [3] The court held that "In sum, we hold that section 43(a) of the Lanham Act does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content." [4]

Judge Thomas Griesa concurred in the judgment, but wrote separately to argue that the Second Circuit had not needed to establish a general rule, as the rule established was unlikely to suit future, more ambiguous cases. [5]

Impact

The "Rogers test", so-called, has since been cited by numerous courts, adopting its reasoning to protect the use of trademarks in works of creative expression. [6] However, the Supreme Court limited the test's applicability in Jack Daniel's Properties, Inc. v. VIP Products LLC , holding unanimously that the test does not apply in cases where the alleged infringer uses the mark as a source designation for their own goods. [7] Furthermore, a concurrence from Justice Gorsuch criticized the Rogers test for having an unclear legal basis. [8] Some commentators have argued that Jack Daniel's could mean the end of the Rogers test, though the case did not actually overturn Rogers. [7] [9]

Notes

  1. 1 2 3 Rogers v. Grimaldi, 875F.2d994 (2d Cir.1989).
  2. Rogers v. Grimaldi, 695F.Supp.112 (S.D.N.Y.1988).
  3. Rogers, 875 F.2d at 1001.
  4. Rogers, 875 F.2d at 1005.
  5. Rogers, 875 F.2d at 1007.
  6. See, e.g., E.S.S. Entertainment 2000, Inc. v. Rock Star Videos, Inc. , 547 F.3d 1095 (9th Cir. 2008) (depicting plaintiff's logo in a video game featuring real locations did not infringe the plaintiff's trademark rights); University of Alabama Board of Trustees v. New Life Art., Inc. , 683 F.3d 1266 (11th Cir. 2012) (depicting University and athletic trademark logos in documentary-style paintings of famous plays did not infringe the University's trademarks).
  7. 1 2 "Supreme Court Sharply Limits Applicability of Rogers v. Grimaldi Test for Trademark Infringement | Insights | Skadden, Arps, Slate, Meagher & Flom LLP". www.skadden.com. Retrieved December 27, 2023.
  8. Jack Daniel's Props. v. VIP Prods. LLC, 143 S. Ct. 1578, 1594 (2023).
  9. Adli, Dariush G. (September 2023). "Feature: Supreme Court Nixes First Amendment Defense to Trademark Infringement". Orange County Lawyer. 65: 33–36.

Related Research Articles

<span class="mw-page-title-main">Lanham Act</span> United States trademark law

The Lanham (Trademark) Act (Pub. L. 79–489, 60 Stat. 427, enacted July 5, 1946, codified at 15 U.S.C. § 1051 et seq. is the primary federal trademark statute in the United States. In other words, the Act is the primary statutory foundation of United States trademark law at the federal level. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

<i>In re Aimster Copyright Litigation</i>

In re Aimster Copyright Litigation, 334 F.3d 643, was a case in which the United States Court of Appeals for the Seventh Circuit addressed copyright infringement claims brought against Aimster, concluding that a preliminary injunction against the file-sharing service was appropriate because the copyright owners were likely to prevail on their claims of contributory infringement, and that the services could have non-infringing users was insufficient reason to reverse the district court's decision. The appellate court also noted that the defendant could have limited the quantity of the infringements if it had eliminated an encryption system feature, and if it had monitored the use of its systems. This made it so that the defense did not fall within the safe harbor of 17 U.S.C. § 512(i). and could not be used as an excuse to not know about the infringement. In addition, the court decided that the harm done to the plaintiff was irreparable and outweighed any harm to the defendant created by the injunction.

Secondary liability, or indirect infringement, arises when a party materially contributes to, facilitates, induces, or is otherwise responsible for directly infringing acts carried out by another party. The US has statutorily codified secondary liability rules for trademarks and patents, but for matters relating to copyright, this has solely been a product of case law developments. In other words, courts, rather than Congress, have been the primary developers of theories and policies concerning secondary liability.

Nominative use, also "nominative fair use", is a legal doctrine that provides an affirmative defense to trademark infringement as enunciated by the United States Ninth Circuit, by which a person may use the trademark of another as a reference to describe the other product, or to compare it to their own. Nominative use may be considered to be either related to, or a type of "trademark fair use". All "trademark fair use" doctrines, however classified, are distinct from the fair use doctrine in copyright law. However, the fair use of a trademark may be protected under copyright laws depending on the complexity or creativity of the mark as a design logo.

<i>Ginger and Fred</i> 1985 film by Federico Fellini

Ginger and Fred is a 1986 satirical comedy-drama film directed and written by Federico Fellini and starring Marcello Mastroianni and Giulietta Masina.

In the United States, trademark law includes a fair use defense, sometimes called "trademark fair use" to distinguish it from the better-known fair use doctrine in copyright. Fair use of trademarks is more limited than that which exists in the context of copyright.

<i>People for the Ethical Treatment of Animals v. Doughney</i> 2001 lawsuit over cybersquatting

People for the Ethical Treatment of Animals v. Doughney, 263 F.3d 359, was an Internet domain trademark infringement decision by the United States Court of Appeals for the Fourth Circuit. The ruling became an early precedent on the nature of domain names as both trademarked intellectual property and free speech.

<i>Leibovitz v. Paramount Pictures Corp.</i>

Leibovitz v. Paramount Pictures Corp., 137 F.3d 109, is an influential Second Circuit fair use case.

<i>Mattel, Inc. v. MCA Records, Inc.</i> Series of lawsuits between Mattel and MCA Records

Mattel v. MCA Records, 296 F.3d 894, was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 hit single "Barbie Girl" by Danish-Norwegian group Aqua. The case was ultimately dismissed.

<span class="mw-page-title-main">Initial interest confusion</span> Trademark law doctrine

Initial interest confusion is a legal doctrine under trademark law that permits a finding of infringement when there is temporary confusion that is dispelled before the purchase is made. Generally, trademark infringement is based on the likelihood of confusion for a consumer in the marketplace. This likelihood is typically determined using a multi-factor test that includes factors like the strength of the mark and evidence of any actual confusion. However, trademark infringement that relies on Initial interest confusion does not require a likelihood of confusion at the time of sale; the mark must only capture the consumer's initial attention.

<i>Google, Inc. v. American Blind & Wallpaper Factory, Inc.</i> Legal case

Google, Inc. v. American Blind and Wallpaper Factory, Inc., No. 5:03-cv-05340, was a decision of the United States District Court for the Northern District of California that challenged the legality of Google's AdWords program. The court concluded that, pending the outcome of a jury trial, Google AdWords may be in violation of trademark law because it (1) allowed arbitrary advertisers to key their ads to American Blind's trademarks and (2) may confuse search-engine users initially interested in visiting American Blind's website into visiting its competitors' websites.

Inwood Laboratories Inc. v. Ives Laboratories, Inc., 456 U.S. 844 (1982), is a United States Supreme Court case, in which the Court confirmed the application of and set out a test for contributory trademark liability under § 32 of the Lanham Act.

<i>Rescuecom Corp. v. Google Inc.</i> American legal case

Rescuecom Corp. v. Google Inc. 562 F.3d 123, was a case at the United States Court of Appeals for the Second Circuit, in which the court held that recommending a trademark for keyword advertising was a commercial use of the trademark, and could constitute trademark infringement.

<i>Playboy Enterprises, Inc. v. Netscape Communications Corp.</i>

Playboy Enterprises, Inc. v. Netscape Communications Corp., 354 F.3d 1020 was a case regarding trademark infringement and trademark dilution decided by the United States Court of Appeals for the Ninth Circuit. The ruling addressed unauthorized use of trademarked terms when using web search data to determine the recipients of banner ads.

<span class="mw-page-title-main">Trademark infringement</span> Violation of trademark rights

Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees. Infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar to a trademark owned by another party, especially in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a trademark may commence civil legal proceedings against a party which infringes its registered trademark. In the United States, the Trademark Counterfeiting Act of 1984 criminalized the intentional trade in counterfeit goods and services.

<i>Network Automation, Inc. v. Advanced Systems Concepts, Inc.</i> Court case decided on March 8, 2011

Network Automation, Inc. v. Advanced Systems Concepts, Inc., 638 F.3d 1137 was a court case decided on March 8, 2011, where the United States Court of Appeals for the Ninth Circuit ruled that the use of a competitor's trademark as an Internet search advertising keyword did not constitute trademark infringement. In the case, Network Automation advertised their own competing product in search queries that contained Advanced Systems Concepts' "ActiveBatch" trademark. In determining whether trademark infringement occurred, the court evaluated factors relevant to the likelihood of customer confusion outlined in AMF Inc. v. Sleekcraft Boats and concluded that confusion was unlikely.

<i>Mavrix Photo, Inc. v. Brand Technologies, Inc.</i> Case in American intellectual property law

Mavrix Photo, Inc. v. Brand Technologies, Inc., 647 F.3d 1218, is a case in American intellectual property law involving personal jurisdiction in the context of internet contacts.

<i>Rosetta Stone Ltd. v. Google, Inc.</i> U.S. court decision

Rosetta Stone v. Google, 676 F.3d 144 was a decision of the United States Court of Appeals for the Fourth Circuit that challenged the legality of Google's AdWords program. The Court overturned a grant of summary judgment for Google that had held Google AdWords was not a violation of trademark law.

Copyright protection is available to the creators of a range of works including literary, musical, dramatic and artistic works. Recognition of fictional characters as works eligible for copyright protection has come about with the understanding that characters can be separated from the original works they were embodied in and acquire a new life by featuring in subsequent works.