Suave is a brand name based in Chicago, Illinois, used by the Unilever company in the United States, Argentina, Brazil, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity. All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".
Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 as the single shampoo Clairol Herbal Essence Shampoo. There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.
Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technologies, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, with U.S. operations headquartered in El Paso, Texas. The company is named after the historical or mythic figure Helen of Troy.
Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives, TRESemmé, FDS, Consort, Nexxus, Toni, and White Rain. It was a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It was purchased by Unilever in 2010.
Wella AG is a company specializing in hair care, styling, colorants, and other beauty products, and was founded in 1880 in Germany by Franz Ströher. Its headquartered in Darmstadt, Germany. The company was controlled by Procter & Gamble from 2003 until it was sold to Coty in 2015 along with some 40 other P&G brands. On December 1, 2020, Coty completed the sale of the Wella, Clairol, OPI and ghd brands stake to American private equity firm KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company.
Gerald S. Gidwitz was a co-founder of the cosmetics and salon parlour firm Helene Curtis Industries.
Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally. It is a hair care brand in Southeast Asia.
Aussie is an American toiletries brand. Its products are focused on hair care, such as shampoos, conditioners, hair serums, gels, and sprays. While its logo is a kangaroo, and slogan is "Add some Roo to Your Do!", along with earlier advertisements having the voiceover of an Australian woman, the brand is not Australian owned, made, nor conducts research & development in Australia. The products are manufactured in Europe and the United States by Procter & Gamble, an American company. The brand and initial product was created by American businessperson Thomas Redmond in the late 1970s.
Jheri Redding was an American hairdresser, chemist, hair-care products entrepreneur and businessman. Redding is best known for having created the Jheri curl.
TRESemmé is an American brand of hair care products first manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City, New York, United States. It was named after the renowned hair care expert Edna L. Emme. The brand name is a phonetic respelling of "beloved" that includes the surname of its namesake.
Lenthéric, Inc. is a manufacturer of perfumes, cosmetics, toilet preparations, hair spray, and shampoo.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items.
Baby Magic is an American brand of baby care products marketed by Naterra in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by Colgate-Palmolive as Baby Magic Mennen, and includes the similar items. The product design and manufacturing origin vary by country.
Vosene is a brand of medicated shampoo, intended to provide relief from dandruff. It is widely available in the United Kingdom in 250 ml bottles.
James Albert Markham is an American hair stylist and serial entrepreneur, who has founded four hair care companies– Markham Products, ABBA Pure and Natural, PureOlogy Serious Colour Care, and, most recently, ColorProof Color Care Authority. He was also celebrity stylist Jay Sebring's protege and successor of Sebring International after Sebring was murdered by the Manson Family. Markham is known for advancing the Sebring cutting technique and introduced a generation of men to a new way of cutting and caring for their hair in the early 1970s, which emphasizes cutting hair in the direction it grows, daily washing and conditioning, and blow-drying. By 1973 Markham had improved upon the concept and took it nationwide over the next decade, coining the technique The Markham Method. Under his men's hair care line, Markham Products, he personally trained and certified thousands of barbers and stylists as Markham Style Innovators. The stylist's client list included many notable celebrities including Paul Newman, Steve McQueen, Frank Sinatra, Johnny Carson, Peter Lawford, Wolfman Jack, among many others. He also taught film producer and celebrity hairstylist Jon Peters the Sebring method.
