See-through graphics

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See-through graphics can be added to glass or other transparent panels to provide advertising, branding, architectural expression, one-way privacy and solar control.

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See-through graphics on the outside of a window See-through graphics outside view.jpg
See-through graphics on the outside of a window
See-through graphics: the view outside is unobstructed See-through graphics inside view.jpg
See-through graphics: the view outside is unobstructed

Perforated self-adhesive window films are often used to create see-through graphics. [1] A graphic is printed on the front side of the film which contains circular holes (perforations) covering up to fifty percent of the surface area. The eye focuses on light reflecting from the printed colors of the graphic rather than light passing through the perforations. The other side of the film is usually black to create a one-way effect (the graphic on the front side is not visible). From this side the view through the film is dominant because the black layer absorbs more light than is reflected. [2] [3]

See-through graphics can also be printed onto transparent non-perforated surfaces. This is achieved by printing layers of dot or line patterns (maintaining areas of transparency between the printed areas) on top of each other in exact registration or with minimum overlap. [4] For example, the first printed layer might be black dots followed by a layer of colored dots for the image or graphic.

History

There is evidence that one-way window blinds were used in 18th century London. The blinds were made from canvas, silk or wire mesh which was painted on one side. The product was advertised by a tradesman called John Brown in 1726. [5] Painted window screens were also found in the US city of Baltimore from 1913. The screens were made from a woven wire mesh. They provided decoration to house fronts, privacy to those inside while maintaining the view out. [6]

Perforated films were sold in the 1970s and 1980s as sun blinds for vehicles and buildings. This was cited in the first patent application for see-through graphics. [4] The blinds had brightly colored and reflective front sides. The reverse side was a non-reflective black color which allowed good visibility through the blind.

See-through graphics were used in 1982 on the Safe Screen Squash Court, the world's first squash court with four unobstructed one-way vision walls. [7] [8] The one-way effect was created by printing transparent walls with two or more layers of dots in exact registration(without any overlap). Spectators could see into the illuminated court (past a layer of black dots visible from the outside) but the players cannot see past the white or colored dot patterns which are visible from inside.

Roland Hill, the designer of the Safe Screen Squash Court, filed the first patent for See-through graphics in 1984, [4] which covered the use of perforated window films for see-through graphics. The company Contra Vision Ltd was launched in 1985 by Hill to commercialize the various see-through graphics technologies and patents. [9] A second patent for see-through graphics was filed by Hill to cover translucent print patterns, which can be illuminated from either side. [10]

The world's first "full wrap" bus was completed in New Zealand in 1991. [9] [11] A number of competing manufacturers of Perforated Window Film entered the market in the 1990s, including licensees of Contra Vision Ltd such as 3M, Avery Dennison and Continental Graphics.

See-through graphics as a product category was recognized on the Travelling Museum of British invention. [12] The windows of the bus were wrapped in see-through graphics and the product was one of a hundred British innovations which were showcased inside. See-through graphics was also recognized by the Design Council as a best of British Millennium product.

Production

See-through graphics are most commonly produced on large format printers using solvent inkjet or uv print technology. Material comes on rolls typically up to 1.53m wide and 50m long. The material has an adhesive back which allows it to be fitted to the exterior of windows.

Several manufacturers produce different grades of one-way-vision film. An 80:20 has 80% material and 20% hole and is best for retail windows where the light inside the building may well be brighter than the outside at certain times. At the other end of the scale Transport For London (TFL) specify that a 50:50 One Way Vision Film with a 1.5mm hole must be used on taxi and minicab windows.

Applications

See-through graphics are used for Out of Home (OOH) advertising campaigns as part of vehicle wraps on buses, trams and the back window of taxis. It is also used for advertising on static sites such as telephone kiosks, bus shelters and on glass windows and partitions in airports and other transport hubs. The main benefit is that advertisers can install larger and more impactful graphics which cover windows as well as standard walls. There are a number of tips and tricks to ensure a successful "window wrap". [13]

Point of Purchase (PoP)/Point of Sale (PoS) advertisements, ranging from poster size to total windows and door advertisements, are used at retail locations to promote the sale of goods. [14]

Building wraps are another application of see-through graphics, converting buildings into advertising billboards. [15]

Architectural glass applications cover both exterior window glazing and interior design on doors and partitions. See-through graphics add unique character to the outside of buildings, while providing privacy and solar control benefits to those inside.

A novel application is to apply see-through graphics to sunglasses [16] for promotional purposes.

Lighting considerations

The level of illumination on either side on the window is important to ensure the best effect. Typically a higher level of illumination is needed on the side with the printed graphics to ensure they are seen prominently and the view through to the other side is obscured. Depending upon the nature of the design itself and the level of illumination to either side of the panel, the design either obscures through vision or the observer can choose to focus upon the design or objects on the other side of the panel.

Related Research Articles

<span class="mw-page-title-main">Screen printing</span> Printing technique

Screen printing is a printing technique where a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. This causes the ink to wet the substrate and be pulled out of the mesh apertures as the screen springs back after the blade has passed. One colour is printed at a time, so several screens can be used to produce a multi-coloured image or design.

<span class="mw-page-title-main">Halftone</span> Printing process

Halftone is the reprographic technique that simulates continuous-tone imagery through the use of dots, varying either in size or in spacing, thus generating a gradient-like effect. "Halftone" can also be used to refer specifically to the image that is produced by this process.

<span class="mw-page-title-main">Touchscreen</span> Input and output device

A touchscreen or touch screen is the assembly of both an input and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an electronic device.

<span class="mw-page-title-main">Window blind</span> Type of window covering

A window blind is a type of window covering. There are many different kinds of window blinds which use a variety of control systems. A typical window blind is made up of several long horizontal or vertical slats of various types of hard material, including wood, plastic or metal which are held together by cords that run through the blind slats. Vertical blinds run along a track system which can tilt open and closed and move side-to-side. Window blinds can be manoeuvred with either a manual or remote control by rotating them from an open position, with slats spaced out, to a closed position where slats overlap and block out most of the light. There are also several types of window coverings, called shades, that use a single piece of soft material instead of slats.

<span class="mw-page-title-main">Shoji</span> Japanese sliding paper door

A shoji is a door, window or room divider used in traditional Japanese architecture, consisting of translucent sheets on a lattice frame. Where light transmission is not needed, the similar but opaque fusuma is used. Shoji usually slide, but may occasionally be hung or hinged, especially in more rustic styles.

<span class="mw-page-title-main">Bus advertising</span>

In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.

<span class="mw-page-title-main">Smart glass</span> Glass with electrically switchable opacity

Smart glass, also known as switchable glass, dynamic glass, and smart-tinting glass, is a type of glass that can change its reflective properties to prevent sunlight and heat from entering a building and to also provide privacy. Smart glass for building aims to provide more energy-efficient buildings by reducing the amount of solar heat that passes through glass windows.

<span class="mw-page-title-main">3D display</span> Display device

A 3D display is a display device capable of conveying depth to the viewer. Many 3D displays are stereoscopic displays, which produce a basic 3D effect by means of stereopsis, but can cause eye strain and visual fatigue. Newer 3D displays such as holographic and light field displays produce a more realistic 3D effect by combining stereopsis and accurate focal length for the displayed content. Newer 3D displays in this manner cause less visual fatigue than classical stereoscopic displays.

<span class="mw-page-title-main">Backlight</span> Form of illumination used in liquid crystal displays

A backlight is a form of illumination used in liquid-crystal displays (LCDs). As LCDs do not produce light by themselves—unlike, for example, cathode ray tube (CRT), plasma (PDP) or OLED displays—they need illumination to produce a visible image. Backlights illuminate the LCD from the side or back of the display panel, unlike frontlights, which are placed in front of the LCD. Backlights are used in small displays to increase readability in low light conditions such as in wristwatches, and are used in smart phones, computer displays and LCD televisions to produce light in a manner similar to a CRT display. A review of some early backlighting schemes for LCDs is given in a report Engineering and Technology History by Peter J. Wild.

<span class="mw-page-title-main">Compositing</span> Combining of visual elements from separate sources into single images

Compositing is the process or technique of combining visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called "chroma key", "blue screen", "green screen" and other names. Today, most, though not all, compositing is achieved through digital image manipulation. Pre-digital compositing techniques, however, go back as far as the trick films of Georges Méliès in the late 19th century, and some are still in use.

A window film, sometimes called tint, is a thin laminate film that can be installed on the interior or exterior of glass surfaces in automobiles and boats, and as well as on the interior or exterior of glass in homes and buildings. It is usually made from polyethylene terephthalate (PET), a thermoplastic polymer resin of the polyester family, due to its clarity, tensile strength, dimensional stability, and ability to accept a variety of surface-applied or embedded treatments.

<span class="mw-page-title-main">Wrap advertising</span>

Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces. Wrap advertising is also used in the magazine and publishing industries.

<span class="mw-page-title-main">Page layout</span> Part of graphic design that deals in the arrangement of visual elements on a page

In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.

<span class="mw-page-title-main">Tempered glass</span> Type of safety glass processed to increase its strength

Tempered or toughened glass is a type of safety glass processed by controlled thermal or chemical treatments to increase its strength compared with normal glass. Tempering puts the outer surfaces into compression and the interior into tension. Such stresses cause the glass, when broken, to shatter into small granular chunks instead of splintering into jagged shards as ordinary annealed glass does. The granular chunks are less likely to cause injury.

<span class="mw-page-title-main">Multi-touch</span> Technology

In computing, multi-touch is technology that enables a surface to recognize the presence of more than one point of contact with the surface at the same time. The origins of multitouch began at CERN, MIT, University of Toronto, Carnegie Mellon University and Bell Labs in the 1970s. CERN started using multi-touch screens as early as 1976 for the controls of the Super Proton Synchrotron. Capacitive multi-touch displays were popularized by Apple's iPhone in 2007. Plural-point awareness may be used to implement additional functionality, such as pinch to zoom or to activate certain subroutines attached to predefined gestures.

<span class="mw-page-title-main">One-way mirror</span> Glass that allows people on one side to see those on the other but not vice versa

A one-way mirror, also called two-way mirror, is a reciprocal mirror that appears reflective on one side and transparent at the other. The perception of one-way transmission is achieved when one side of the mirror is brightly lit and the other side is dark. This allows viewing from the darkened side but not vice versa.

<span class="mw-page-title-main">Large-screen television technology</span> Technology rapidly developed in the late 1990s and 2000s

Large-screen television technology developed rapidly in the late 1990s and 2000s. Prior to the development of thin-screen technologies, rear-projection television was standard for larger displays, and jumbotron, a non-projection video display technology, was used at stadiums and concerts. Various thin-screen technologies are being developed, but only liquid crystal display (LCD), plasma display (PDP) and Digital Light Processing (DLP) have been publicly released. Recent technologies like organic light-emitting diode (OLED) as well as not-yet-released technologies like surface-conduction electron-emitter display (SED) or field emission display (FED) are in development to replace earlier flat-screen technologies in picture quality.

Time multiplexed optical shutter (TMOS) is a flat panel display technology developed, patented and commercialized by Uni-Pixel Displays, Inc. TMOS is based on the principles of total internal reflection (TIR), frustration of TIR (FTIR) and field sequential colour generation (FSC). This combination of features make it suitable for applications such as mobile phones, televisions and signalling systems.

Digital ceramic printing on glass is a technological development used for the application of imagery, pattern or text to the surface of flat glass. Like other printing on glass methods, it uses a form of printmaking. Digital ceramic printing on glass has allowed for new possibilities and improvements in flat glass decoration and treatment such as high levels of customization, translucency and opacity control, light diffusion and transmission, ability to calculate solar heat gain co-efficiency, electrical conductivity, slip resistance, and reduced incidences of bird collision.

Contra Vision Ltd was founded in 1985. There are two wholly owned subsidiaries: Contra Vision North America, Inc., which operates out of Atlanta, USA, covering the North American market and surrounding countries; and Contra Vision Supplies Ltd, which operates across the other continents of the world from a base in Stockport, UK.

References

  1. Perforated Window Films Archived 2015-05-12 at the Wayback Machine , Sign & Digital Graphics Magazine, Dave King, March 2012
  2. Web Clip 04  : Perforated Window Vinyl. YouTube. 20 May 2010.
  3. See-through graphics: How do they work?. YouTube. 14 May 2015.
  4. 1 2 3 US Patent No. RE37,186 “Unidirectional Panel” (Hill), 29 July 1985.
  5. "18th century trade card: "John Brown at the Three Cover'd Chairs & Walnut-Tree, the East Side of St. Paul's Church Yard, near the School, London. M… - Pinterest". Pinterest. 23 December 2013.
  6. The Painted Screens of Baltimore, Elaine Eff, The University Press of Mississippi, 2013.
  7. Squash News, Squash Rackets Association, December, 1982.
  8. The all-glass revolution, Press Report of Raju Chainani 1985, Sportsweek 20-2-1985
  9. 1 2 "30 Years 30 Inventions". contravision.com.
  10. "Panel with Light Permeable Images" (Hill), 6 January 1997
  11. The Painted Screens of Baltimore, Elaine Eff, The University Press of Mississippi, 2013.
  12. "Contra Vision celebrated in 'best of British inventions' UK tour". Output.
  13. Wrapping over windows, Charity Jackson, Sign and Digital Graphics, October 2014
  14. "The Inside Scoop: See-Through Graphics and Window Films - Sign & Digital Graphics". sdgmag.com.
  15. "Building Wraps: The New Billboards". crankycreative.com.
  16. Patent US 4955709 A, Sun screening display and advertising device