Self-deprecation is the act of reprimanding oneself by belittling, undervaluing, disparaging oneself, [1] or being excessively modest. [2] [3] It can be used as a way to make complaints, express modesty, invoke optimal reactions or add humour. It may also be used as a way for individuals to appear more likable and agreeable. [4]
Self-deprecation was recommended by philosophers of Stoicism as a response to insults. Instead of getting defensive, people should join in by insulting themselves even more. According to the Stoics, this will remove the sting from the insult. [5] It will also disappoint the interlocutor because the person failed to show upset in response to words that were supposed to hurt them, thereby reducing the chance that they will try to upset the person like that again. [6] People prefer self-criticism over being criticized by others. [4]
However, researchers believe it can have an overall negative effect on users. It can result in them feeling that they don't deserve praise and undermining their own authority. [7]
Engaging in self-deprecation allows individuals to appear more likable by showing off their flaws and deflecting praise. [8] People tend to have more negative impressions of individuals who seem boastful and who talk positively about themselves. They are often perceived as arrogant, but this doesn't occur when one describes themselves in a negative way. [8] A person might self-deprecate after achieving something in fear of their accomplishment threatening the self-concept of others. People with higher statuses (i.e., is wealthy, has many accomplishments, are physically attractive) are perceived more positively if they self-deprecate by highlighting their own personal flaws and downplay their successes. [8]
In traditional British English culture, self-deprecation is considered to be an element of modesty. Modesty is considered a virtue, often contrasted to the North American demonstration of self-confidence, often taken for boasting. [9] This is characteristic such as in the United Kingdom, Ireland, Australia and New Zealand, where "blowing one's own trumpet" is frowned upon. [10] In stereotypical English behavior, belittling themselves means appearing polite by putting someone else first. [9]
Self-deprecation is seen as a major component of the comedy of many North American comedians such as Rodney Dangerfield, [11] Woody Allen, [12] Nathan Fielder, [13] Don Knotts, [14] and Joan Rivers. [15]
Since the rise of social media, self-deprecating humor has become increasingly popular on certain social media platforms such as Instagram, Twitter and TikTok, especially among Gen Z. [16] [17] This phenomenon can also be observed among millennials who find satisfaction in self-humiliation. [18] Self-deprecating jokes frequently mention feeling dead inside, having a mental illness or people blaming themselves for anything bad that happens in their life. [7] These posts tend to be more popular because it allows users to not feel alone in not being able to live a perfect life. [16] According to the American Psychological Association, 91% of Gen Z between ages 18-21 in the last month have experienced at least one physical or emotional symptom due to stress. This statistic is the highest rate ever recorded, demonstrating the increase of mental health issues that Gen Z experiences. In return, users turn to self-deprecating memes on social media to cope. [17]
Social media can be public yet personal and has norms most users follow to avoid being criticized. These types of self-deprecating jokes can let people feel free from the pressure of needing to appear perfect. It lets users display their less-desirable traits or habits while preventing feelings of embarrassment. [18]
Boasting on social media, just like in real life, is often perceived negatively and is another reason why users gravitate towards self-deprecation to appear more likable. [8] People also tend to like a person more if positive information about them is presented by a third party rather than from themselves, even if it is the same information. Furthermore, using self-deprecating hashtags allow individuals to be perceived as less arrogant and more humorous. [8]
Flaming, also known as roasting, is the act of posting insults, often including profanity or other offensive language, on the internet. This term should not be confused with the term trolling, which is the act of someone causing discord online or in person. Flaming emerged from the anonymity that Internet forums provide cover for users to act more aggressively. Anonymity can lead to disinhibition, which results in the swearing, offensive, and hostile language characteristic of flaming. Lack of social cues, less accountability of face-to-face communications, textual mediation and deindividualization are also likely factors. Deliberate flaming is carried out by individuals known as flamers, which are specifically motivated to incite flaming. These users specialize in flaming and target specific aspects of a controversial conversation.
Embarrassment or awkwardness is an emotional state that is associated with mild to severe levels of discomfort, and which is usually experienced when someone commits a socially unacceptable or frowned-upon act that is witnessed by or revealed to others. Frequently grouped with shame and guilt, embarrassment is considered a "self-conscious emotion", and it can have a profoundly negative impact on a person's thoughts or behavior.
Body image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. The concept of body image is used in several disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term. Across these disciplines, there is no single consensus definition, but broadly speaking, body image consists of the ways people view themselves; their memories, experiences, assumptions, and comparisons about their appearances; and their overall attitudes towards their respective heights, shapes, and weights—all of which are shaped by prevalent social and cultural ideals.
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. It was first conceptualized by Erving Goffman in 1959 in The Presentation of Self in Everyday Life, and then was expanded upon in 1967.
Self-hatred is personal self-loathing or hatred of oneself, or low self-esteem which may lead to self-harm.
Rational emotive behavior therapy (REBT), previously called rational therapy and rational emotive therapy, is an active-directive, philosophically and empirically based psychotherapy, the aim of which is to resolve emotional and behavioral problems and disturbances and to help people to lead happier and more fulfilling lives.
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that individuals drive to gain accurate self-evaluations. The theory explains how individuals evaluate their opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define the self. Comparing oneself to others socially is a form of measurement and self-assessment to identify where an individual stands according to their own set of standards and emotions about themselves.
The third-person effect hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.
Generation Z, colloquially known as zoomers, is the demographic cohort succeeding millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z are the children of Generation X or younger baby boomers.
The term looking-glass self was created by American sociologist Charles Horton Cooley in 1902, and introduced into his work Human Nature and the Social Order. It is described as our reflection of how we think we appear to others. Cooley takes into account three steps when using "the looking glass self". Step one is how one imagines one looks to other people. Step two is how one imagines the judgment of others based on how one thinks they view them. Step three is how one thinks of how the person views them based on their previous judgments.
Social media are interactive technologies that facilitate the creation and sharing of content, ideas, interests, and other forms of expression through virtual communities and networks. Social media refers to new forms of media that involve interactive participation. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features:
Communication accommodation theory (CAT) is a theory of communication developed by Howard Giles. This theory concerns "(1) the behavioral changes that people make to attune their communication to their partner, (2) the extent to which people perceive their partner as appropriately attuning to them." The basis of the theory lies in the idea that people adjust their style of speech to one another. Doing this helps the message sender gain approval from the receiver, increases efficiency in communication between both parties, and helps the sender maintain a positive social identity. This theory is concerned with the links between language, context, and identity. It focuses on both the intergroup and interpersonal factors that lead to accommodation, as well as the ways that power, macro- and micro-context concerns affect communication behaviors; emphasizing the important duplexity of both factors in predicting and understanding intergroup interactions. Accommodation is usually considered to be between the message sender and the message receiver, but the communicator also often accommodates to a larger audience – either a group of people that are watching the interaction or society in general. Communication Accommodation Theory (CAT) predicts and explains why communicants make adjustments to increase, decrease, or maintain social distance.
In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable even if they commit the same mistake.
Self-enhancement is a type of motivation that works to make people feel good about themselves and to maintain self-esteem. This motive becomes especially prominent in situations of threat, failure or blows to one's self-esteem. Self-enhancement involves a preference for positive over negative self-views. It is one of the three self-evaluation motives along with self-assessment and self-verification . Self-evaluation motives drive the process of self-regulation, that is, how people control and direct their own actions.
Ingratiating is a psychological technique in which an individual attempts to influence another person by becoming more likeable to their target. This term was coined by social psychologist Edward E. Jones, who further defined ingratiating as "a class of strategic behaviors illicitly designed to influence a particular other person concerning the attractiveness of one's personal qualities." Ingratiation research has identified some specific tactics of employing ingratiation:
Self-image is the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to an objective investigation by others, but also items that have been learned by persons about themselves, either from personal experiences or by internalizing the judgments of others.
Social tuning, the process whereby people adopt other people's attitudes, is cited by social psychologists to demonstrate an important lack of people's conscious control over their actions.
Diaosi is a Chinese slang and internet buzzword, often used in a sarcastic and self-deprecating manner, that refers to a young male of mediocre appearance and social standing. Born into a humble family, he has no car, no house, and no connections. Yet as the term went viral on the Internet, Chinese youth from all backgrounds began to embrace it. It is slowly transforming into a descriptor of the ordinary Chinese citizen who faces everyday struggles and hardships.
Respectability politics, or the politics of respectability, is a political strategy wherein members of a marginalized community will consciously abandon or punish controversial aspects of their cultural-political identity as a method of assimilating, achieving social mobility, and gaining the respect of the majority culture. As a sociological term, it is often pejorative, typically used in a manner critical of the ideology.