Semrush

Last updated
Semrush Holdings, Inc.
Company type Public
NYSE:  SEMR
Industry Search engine marketing
Founded2008;16 years ago (2008)
FoundersOleg Shchegolev
Dmitri Melnikov
Headquarters
Boston, Massachusetts [1]
,
United States of America
Key people
  • Oleg Shchegolev (CEO)
  • Dmitri Melnikov (COO)
  • Brian Mulroy (CFO)
  • Eugene Levin (CSO)
Revenue$254.3 million (2022) [2]
Number of employees
1,004 (2022) [3]
Website www.semrush.com

Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [8] [9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov. [10] [11]

Contents

As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose. [12] [13] It went public in March 2021 and trades on NYSE :  SEMR. [14]

History

Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices. [10]

The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007, [15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries. [10]

In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu. [16] [17]

In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush". [18]

In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE :  SEMR. [19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers. [20] [21]

In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts. [22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation. [23] [24]

Mergers and acquisitions

Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2022, Semrush acquired intelligence and sales platform Kompyte, marking the companies first acquisition of a non search focused platform. [26]

In March 2023, SEO community Traffic Think Tank was also acquired. [27]

Related Research Articles

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References

  1. ↑ "Semrush Inc". Bloomberg. Retrieved 12 July 2021.
  2. ↑ "Semrush Announces Fourth Quarter and Full Year 2022 Financial Results". investors.semrush.com. Retrieved 2023-05-31.
  3. ↑ "Semrush Culture". Comparably.
  4. ↑ Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc. p. 64. ISBN   978-1491958377.
  5. ↑ Maffei, Lucia (March 2, 2021). "Boston software company SEMrush plans IPO". Boston Business Journal – via Bizjournals.
  6. ↑ Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN   978-1118383346.
  7. ↑ Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN   978-1118551745.
  8. ↑ Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN   978-1118470664.
  9. ↑ Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN   978-1484218532.
  10. 1 2 3 Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post . Retrieved 9 July 2021.
  11. ↑ Marvin, Rob (August 31, 2019). "Semrush Review". PCMag .
  12. ↑ "Semrush". Comparably.
  13. ↑ "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. Retrieved February 8, 2022.
  14. ↑ "Document". www.sec.gov. Retrieved 2022-11-02.
  15. ↑ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". PR Web. 4 June 2007. Retrieved 9 July 2021.
  16. ↑ Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal .
  17. ↑ Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard .
  18. ↑ "Semrush Unveils New Logo and Refreshed Visual Identity". Semrush. 11 December 2020. Retrieved 9 July 2021.
  19. ↑ Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock". The Motley Fool. Retrieved 2022-06-16.
  20. ↑ "Yahoo news".
  21. ↑ Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. Retrieved 9 July 2021.
  22. ↑ "Semrush Introduces Tools To Help Build Content, Expands Support For List Management". www.mediapost.com. Retrieved 2022-06-16.
  23. ↑ "Introducing a Powerful Semrush Backlinks Integration". Semrush. Retrieved 2022-08-12.
  24. ↑ "Surfer ╳ Semrush | The dynamic duo you've been waiting for". surferseo.com. Retrieved 2022-08-12.
  25. ↑ Nguyen, George (20 January 2022). "Semrush acquires SEO training website Backlinko". Search Engine Land. Retrieved January 20, 2022.
  26. ↑ Nguyen, George (March 2, 2022). "Semrush buys Kompyte so it can upsell competitive intelligence tools". Search Engine Land.
  27. ↑ Southern, Matt G. (16 March 2023). "After Semrush Acquired Traffic Think Tank, What's Next? Insights From Co-founder Matthew Howells-Barby". Search Engine Journal.
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