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Company type | Limited Liability Company/Family Owned |
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Industry | Fishkeeping |
Founded | Germany (1970) |
Headquarters | Heinsberg, Germany |
Key people | Josef Ravnak, General manager, Anny Ravnak, Commercial management |
Products | Vipan Aqutan Costapur |
Number of employees |
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Website | www.sera.de |
Sera is a company that produces and sells home aquaculture and aquarium products and food for pet fish. [1] The company is based in Heinsberg (North Rhine-Westphalia), Germany. [1]
The company was founded in 1970 by Josef Ravnak, [2] a fish food salesman. The name “Sera” is a combination of Ravnak's first name: Sepp (nickname for Josef), and his family name: Ravnak.
Shortly after its founding, the company began to specialize in a new process called lyophilization, which preserves food animals with optimal retention of their nutrients and vitamins. [3]
In 1972, Sera Vipan flakes became the flagship product of the company, marking a shift in focus towards the broader aquarium hobby. Throughout the 1970s, Sera expanded its product range to include water conditioners such as Sera Aqutan and Sera Morena, aquatic plant fertilizers like Sera Florena, and aquarium fish medications including Sera Costapur and Sera Baktopur. The company also developed a series of water testing kits during this period.
By the late 1970s, Sera had extended its reach to the garden pond sector, introducing a range of comprehensive pond care products. This period also saw the addition of products for turtles and other reptiles.
During the 1980s, Sera continued to broaden its offerings with new lines of foods, vitamins, and technological products. Notably, the era featured the launch of the Sera Bio-Denitrator, the first device designed to biologically reduce nitrate levels in aquariums.
Today, Sera products are sold in more than 80 countries. [4]
Cooking, also known as cookery or professionally as the culinary arts, is the art, science and craft of using heat to make food more palatable, digestible, nutritious, or safe. Cooking techniques and ingredients vary widely, from grilling food over an open fire, to using electric stoves, to baking in various types of ovens, reflecting local conditions. Cooking is an aspect of all human societies and a cultural universal.
In the field of food processing, pasteurization is a process of food preservation in which packaged and unpacked foods are treated with mild heat, usually to less than 100 °C (212 °F), to eliminate pathogens and extend shelf life. Pasteurization either destroys or deactivates microorganisms and enzymes that contribute to food spoilage or the risk of disease, including vegetative bacteria, but most bacterial spores survive the process.
The neon tetra is a freshwater fish of the characin family of order Characiformes. The type species of its genus, it is native to blackwater and clearwater streams in the Amazon basin of South America. Its bright colouring makes the fish visible to conspecifics in the dark blackwater streams, and is also the main reason for its popularity among freshwater fish hobbyists, with neon tetras being one of the most widely kept tropical fish in the world.
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during the winter season. Freezing food slows decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species. In the food commodity industry, there are two processes: mechanical and cryogenic. The freezing kinetics is important to preserve the food quality and texture. Quicker freezing generates smaller ice crystals and maintains cellular structure. Cryogenic freezing is the quickest freezing technology available due to the ultra low liquid nitrogen temperature −196 °C (−320 °F).
A protein skimmer or foam fractionator is a device used to remove organic compounds such as food and waste particles from water. It is most commonly used in commercial applications like municipal water treatment facilities, public aquariums, and aquaculture facilities. Smaller protein skimmers are also used for filtration of home saltwater aquariums and even freshwater aquariums and ponds.
The food industry is a complex, global network of diverse businesses that supplies most of the food consumed by the world's population. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labour-intensive, to large, capital-intensive and highly mechanized industrial processes. Many food industries depend almost entirely on local agriculture, animal farms, produce, and/or fishing.
Fishkeeping is a popular hobby, practiced by aquarists, concerned with keeping fish in a home aquarium or garden pond. There is also a piscicultural fishkeeping industry, serving as a branch of agriculture.
The harlequin rasbora is a small fish in the family Cyprinidae. The species became an instant favorite among aquarists after its introduction in the early 1900s and is the best known and most widely kept species among the rasboras. In 1935, an image of a trio of harlequin rasboras, stamped in 14k gold, would grace the cover of the first edition of William T. Innes's classic Exotic Aquarium Fishes and would remain so through all 19 editions.
Aquarium fish feed is plant or animal material intended for consumption by pet fish kept in aquariums or ponds. Fish foods normally contain macronutrients, trace elements and vitamins necessary to keep captive fish in good health. Approximately 80% of fishkeeping hobbyists feed their fish exclusively prepared foods that most commonly are produced in flake, pellet or tablet form. Some fish foods also contain additives such as sex hormones or beta carotene to artificially enhance the color of ornamental fish.
Feeder fish is the common name for certain types of small, inexpensive fish commonly fed as live food to other captive animals such as predatory fishes or carnivorous aquarium fish, turtles, crocodilians and other piscivores that naturally hunt in fresh, brackish or salt water ecosystems.
Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems, leaves, roots, and seeds. An alternative definition of the term is applied somewhat arbitrarily, often by culinary and cultural tradition. It may exclude foods derived from some plants that are fruits, flowers, nuts, and cereal grains, but include savoury fruits such as tomatoes and courgettes, flowers such as broccoli, and seeds such as pulses.
Tetra or the Tetra Werke (Company) is a fish food manufacturing company founded by a young German scientist, Dr. Ulrich Baensch.
Wardley is one of the largest domestically manufactured line of aquatic fish foods and remedies in the United States.
The term fish processing refers to the processes associated with fish and fish products between the time fish are caught or harvested, and the time the final product is delivered to the customer. Although the term refers specifically to fish, in practice it is extended to cover any aquatic organisms harvested for commercial purposes, whether caught in wild fisheries or harvested from aquaculture or fish farming.
Aseptic processing is a processing technique wherein commercially thermally sterilized liquid products are packaged into previously sterilized containers under sterile conditions to produce shelf-stable products that do not need refrigeration. Aseptic processing has almost completely replaced in-container sterilization of liquid foods, including milk, fruit juices and concentrates, cream, yogurt, salad dressing, liquid egg, and ice cream mix. There has been an increasing popularity for foods that contain small discrete particles, such as cottage cheese, baby foods, tomato products, fruit and vegetables, soups, and rice desserts.
The goldfish is a freshwater fish in the family Cyprinidae of order Cypriniformes. It is commonly kept as a pet in indoor aquariums, and is one of the most popular aquarium fish. Goldfish released into the wild have become an invasive pest in parts of North America and Australia.
An aquarium is a vivarium of any size having at least one transparent side in which aquatic plants or animals are kept and displayed. Fishkeepers use aquaria to keep fish, invertebrates, amphibians, aquatic reptiles, such as turtles, and aquatic plants. The term aquarium, coined by English naturalist Philip Henry Gosse, combines the Latin root aqua, meaning 'water', with the suffix -arium, meaning 'a place for relating to'.
Manufactured feeds are an important part of modern commercial aquaculture, providing the balanced nutrition needed by farmed fish. The feeds, in the form of granules or pellets, provide the nutrition in a stable and concentrated form, enabling the fish to feed efficiently and grow to their full potential.
Biopreservation is the use of natural or controlled microbiota or antimicrobials as a way of preserving food and extending its shelf life. The biopreservation of food, especially utilizing lactic acid bacteria (LAB) that are inhibitory to food spoilage microbes, has been practiced since early ages, at first unconsciously but eventually with an increasingly robust scientific foundation. Beneficial bacteria or the fermentation products produced by these bacteria are used in biopreservation to control spoilage and render pathogens inactive in food. There are a various modes of action through which microorganisms can interfere with the growth of others such as organic acid production, resulting in a reduction of pH and the antimicrobial activity of the un-dissociated acid molecules, a wide variety of small inhibitory molecules including hydrogen peroxide, etc. It is a benign ecological approach which is gaining increasing attention.
Pea protein is a food product and protein supplement derived and extracted from yellow and green split peas, Pisum sativum. It can be used as a dietary supplement to increase an individual's protein or other nutrient intake, or as a substitute for other food products. As a powder, it is used as an ingredient in food manufacturing, such as a thickener, foaming agent, or an emulsifier.