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Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.
In psychology, attitude is a psychological construct that is a mental and emotional entity that inheres or characterizes a person, their attitude to approach to something, or their personal view on it. Attitude involves their mindset, outlook and feelings. Attitudes are complex and are an acquired state through life experience. Attitude is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression towards oneself, a person, place, thing, or event which in turn influences the individual's thought and action.
The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue. A discounting cue being some negative connotation or lack of credibility in the message. Where a positive message may evoke an immediate positive response which decays over time, the sleeper effect refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence.
Social judgment theory (SJT) is a self-persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland, defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be placed on the attitude scale in an individual's mind. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
Lisa Feldman Barrett is professor of psychology at Northeastern University, where she focuses on affective science. She is a director of the Interdisciplinary Affective Science Laboratory. Along with James Russell, she is the founding editor-in-chief of the journal Emotion Review. Along with James Gross, she founded the Society for Affective Science.
Carolyn Wood Sherif (1922–1982) was an American social psychologist who helped to develop social judgment theory and contributed pioneering research in the areas of the self-system, group conflict, cooperation, and gender identity. She also assumed a leading role in psychology both nationally as well as internationally. In addition to performing seminal social psychology research, Wood Sherif devoted herself to teaching her students and was recognized for her efforts with an American Psychological Association award named in her honor that is presented annually.
In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits. Dual process theories can be found in social, personality, cognitive, and clinical psychology. It has also been linked with economics via prospect theory and behavioral economics, and increasingly in sociology through cultural analysis.
Mahzarin Rustum Banaji FBA is an American psychologist of Indian origin at Harvard University, known for her work popularizing the concept of implicit bias in regard to race, gender, sexual orientation, and other factors.
Susan Tufts Fiske is the Eugene Higgins Professor of Psychology and Public Affairs in the Department of Psychology at Princeton University. She is a social psychologist known for her work on social cognition, stereotypes, and prejudice. Fiske leads the Intergroup Relations, Social Cognition, and Social Neuroscience Lab at Princeton University. Her theoretical contributions include the development of the stereotype content model, ambivalent sexism theory, power as control theory, and the continuum model of impression formation.
John Terrence Cacioppo was the Tiffany and Margaret Blake Distinguished Service Professor at the University of Chicago. He founded the University of Chicago Center for Cognitive and Social Neuroscience and was the director of the Arete Initiative of the Office of the Vice President for Research and National Laboratories at the University of Chicago. He co-founded the field of social neuroscience and was member of the department of psychology, department of psychiatry and behavioral neuroscience, and the college until his death in March 2018.
Some of the research that is conducted in the field of psychology is more "fundamental" than the research conducted in the applied psychological disciplines, and does not necessarily have a direct application. The subdisciplines within psychology that can be thought to reflect a basic-science orientation include biological psychology, cognitive psychology, neuropsychology, and so on. Research in these subdisciplines is characterized by methodological rigor. The concern of psychology as a basic science is in understanding the laws and processes that underlie behavior, cognition, and emotion. Psychology as a basic science provides a foundation for applied psychology. Applied psychology, by contrast, involves the application of psychological principles and theories yielded up by the basic psychological sciences; these applications are aimed at overcoming problems or promoting well-being in areas such as mental and physical health and education.
Psychology encompasses a vast domain, and includes many different approaches to the study of mental processes and behavior. Below are the major areas of inquiry that taken together constitute psychology. A comprehensive list of the sub-fields and areas within psychology can be found at the list of psychology topics and list of psychology disciplines.
The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources, thus affecting the intake and processing of messages. HSM predicts that processing type will influence the extent to which a person is persuaded or exhibits lasting attitude change. HSM is quite similar to the elaboration likelihood model, or ELM. Both models were predominantly developed in the early to mid-1980s and share many of the same concepts and ideas.
In social psychology, the Yale attitude change approach is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message, and the attention, intelligence and age of the audience can influence an audience's attitude change with a persuasive communication. Independent variables include the source, message, medium and audience, with the dependent variable the effect of the persuasion.
Alice H. Eagly is the James Padilla Chair of Arts and Sciences Emerita and emerita professor of psychology at Northwestern University. She is also a fellow at the Institute of Policy Research at Northwestern University. Her primary research focus is social psychology, as well as personality psychology and Industrial Organizational Psychology. She was elected as a member of the National Academy of Sciences in 2022.
Diane M. Mackie is a social psychologist known for her research in the fields of intergroup relations and social influence. She is Professor Emerita of Psychological and Brain Sciences at the University of California, Santa Barbara.
Dolores Albarracín is a psychologist, author and professor of psychology and business based in Pennsylvania. She is Professor of Communication at the University of Pennsylvania. She is known for her work in the fields of behavior, communication and persuasion. Her contributions have had implications for the scientific understanding of basic social psychological processes and communication policy, especially in the area of health.
Serena Chen is an American social psychologist known for her work on the self and interpersonal relationships. She is Professor of Psychology at the University of California, Berkeley and currently serves as Chair of the Psychology Department. Her research utilizes a social-cognition framework and has been featured in The New York Times, The Wall Street Journal, and other news outlets.
References
- ↑ "Profile entry of Shelly Chaiken". Department of Psychology New York University. Retrieved 5 August 2014.
- ↑ "Profile Shelly Chaiken". Social Psychology Network. 26 November 1999. Retrieved 5 August 2014.
- ↑ "Scientific Impact Award Recipients". Society of Experimental Social Psychology. Archived from the original on 13 May 2009. Retrieved 5 August 2014.
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