Shuman Ghosemajumder

Last updated
Shuman Ghosemajumder
Shumanghosemajumder2012.jpg
Born1974
Stuttgart, West Germany
NationalityCanadian
Alma mater University of Western Ontario,
MIT Sloan School of Management
Occupation(s) Technologist, Entrepreneur

Shuman Ghosemajumder (born 1974) is a Canadian technologist, entrepreneur, and author. He is the former click fraud czar at Google, [1] [2] the author of works on technology and business including the Open Music Model, and co-founder of TeachAids. [3] He was chief technology officer for Shape Security, [4] [5] which was acquired in 2020 for $1 billion by F5 Inc, [6] where he became head of artificial intelligence. [7]

Contents

Early life

Ghosemajumder was born in Stuttgart, West Germany and grew up in London, Ontario, Canada. He attended London South Collegiate Institute, where he was elected student council president. [8] He earned a BSc in Computer Science from the University of Western Ontario, where he attended after receiving a Canada Merit Scholarship Foundation award as one of the top fifteen students in the country. While in university, he was the North American Public Speaking Champion and president of the Canadian University Society for Intercollegiate Debate. He earned an MBA from the MIT Sloan School of Management. [9] He also earned a brown belt in Goju-Ryu karate. [10]

Career

Early in his career, he created the first real-time collaborative graphic design application as a software engineer at Groupware. [11] He was later co-founder of a software development firm, and a management consultant with McKinsey & Company and IBM. [12]

Ghosemajumder worked at Google from 2003 to 2010, where he led product management efforts for protecting their advertising services, [13] worth US $20 billion in annual pay per click revenue, [14] against click fraud. He was one of the early product managers for AdSense, [9] led the launch of Link Units [15] and AdSense for Feeds, [16] and was part of the team that launched Gmail. He was the recipient of two Google Founders' Awards for significant entrepreneurial accomplishments. [11]

He left Google in 2010 for TeachAids, a non-profit educational technology start-up spun-out of Stanford University, which he had co-founded and where he was chairman. [12] [ non-primary source needed ] In 2012, he joined Shape Security, which was acquired by F5, Inc. in 2020. [17] [18] [19]

Works

He is co-author of CGI Programming Unleashed (Macmillan, ISBN   1-57521-151-3, 1997) and a contributing author to Crimeware (Symantec Press, ISBN   0-321-50195-0, 2008). His master's thesis [20] proposed the Open Music Model, which predicted the use of music subscription services. [21]

In 2011, he was included on the MIT150 list, as one of the top innovators from the Massachusetts Institute of Technology. [1]

Related Research Articles

A CAPTCHA is a type of challenge–response test used in computing to determine whether the user is human in order to deter bot attacks and spam.

<span class="mw-page-title-main">MIT Sloan School of Management</span> Business school of the Massachusetts Institute of Technology

The Sloan School of Management at Massachusetts Institute of Technology is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree programs, as well as executive education. Its degree programs are among the most selective in the world. MIT Sloan emphasizes innovation in practice and research. Many influential ideas in management and finance originated at the school, including the Black–Scholes model, the Solow–Swan model, the random walk hypothesis, the binomial options pricing model, and the field of system dynamics. The faculty has included numerous Nobel laureates in economics and John Bates Clark Medal winners.

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.

<span class="mw-page-title-main">Google Ads</span> Online advertising platform owned by Google

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.

Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

<span class="mw-page-title-main">John W. Thompson</span> American technology executive

John Wendell Thompson is an American technology executive who was the chair of Microsoft from 2014 until June 2021, and chair of Illumina from 2021 until 2023. He is a former chief executive of Virtual Instruments, a vice-president at IBM and the former chief executive of Symantec. Thompson later became an independent director on the board of Microsoft, and in February 2014, was named chairman. He led the search for Microsoft's next CEO; as a result, Satya Nadella was selected.

<span class="mw-page-title-main">F5, Inc.</span> U.S. information technology company

F5, Inc. is an American technology company specializing in application security, multi-cloud management, online fraud prevention, application delivery networking (ADN), application availability & performance, network security, and access & authorization.

The open music model is an economic and technological framework for the recording industry based on research conducted at the Massachusetts Institute of Technology. It predicts that the playback of prerecorded music will be regarded as a service rather than as individually sold products, and that the only system for the digital distribution of music that will be viable against piracy is a subscription-based system supporting file sharing and free of digital rights management. The research also indicated that US$9 per month for unlimited use would be the market clearing price at that time, but recommended $5 per month as the long-term optimal price.

The Sloan Fellows program is the world's first mid-career and senior career master's degree in general management and leadership. It was initially supported by a grant from Alfred P. Sloan, the late CEO of General Motors, to his alma mater, MIT. The program was established in 1930 at the MIT Sloan School of Management. Later it was expanded to the Stanford Graduate School of Business (1957), and London Business School (1968). Considered to be one of the most prestigious management training programs in the world, it targets experienced leaders who have demonstrated success either within organizations, or independently as entrepreneurs. Notable alumni include Kofi Annan, former United Nations Secretary-General and Nobel Peace Prize Laureate, John Browne, Baron Browne of Madingley, former chairman and CEO of BP and member of the British House of Lords, and Carly Fiorina, former CEO of Hewlett-Packard.

Preetish Nijhawan is an entrepreneur known for co-founding the internet company Akamai Technologies in 1998.

<span class="mw-page-title-main">Wesley Chan</span> American investor, innovator (b. 1978)

Wesley Chan is an American venture capitalist and the co-founder and managing partner of venture capital firm FPV. A graduate in computer science from the Massachusetts Institute of Technology, Chan first became known from his work in the early days of Google, founding Google Analytics and Google Voice, and for building Google's early advertising system.

<span class="mw-page-title-main">GV (company)</span> Venture capital unit of Alphabet Inc.

GV Management Company, L.L.C. is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides seed, venture, and growth stage funding to technology companies. Founded as Google Ventures in 2010, the firm has operated independently of Google, Alphabet's search and advertising division, since 2015. GV invests in startup companies in a variety of fields ranging from the Internet, software, and hardware to life science, healthcare, artificial intelligence, transportation, cyber security and agriculture. It has helped finance more than 300 companies that include Uber, Nest, Slack, and Flatiron Health.

<span class="mw-page-title-main">Chi-Won Yoon</span>

Chi-Won Yoon is a South Korean financier and executive. Formerly president of UBS Group Asia Pacific, he stepped down in 2016 after nearly seven years in the position to take a sabbatical.

<span class="mw-page-title-main">Hao Li</span> American computer scientist & university professor

Hao Li is a computer scientist, innovator, and entrepreneur from Germany, working in the fields of computer graphics and computer vision. He is co-founder and CEO of Pinscreen, Inc, as well as associate professor of computer vision at the Mohamed Bin Zayed University of Artificial Intelligence (MBZUAI). He was previously a Distinguished Fellow at the University of California, Berkeley, an associate professor of computer science at the University of Southern California, and former director of the Vision and Graphics Lab at the USC Institute for Creative Technologies. He was also a visiting professor at Weta Digital and a research lead at Industrial Light & Magic / Lucasfilm.

<span class="mw-page-title-main">Apple University</span> Corporate university of Apple Inc. in California, United States

Apple University is a training facility of Apple Inc., located in Cupertino, California. This corporate university was designed to instruct personnel employed by Apple in the various aspects of Apple's technology and corporate culture.

<span class="mw-page-title-main">Toronto Global Forum</span>

The Toronto Global Forum (TGF) is an annual economic event organized by the International Economic Forum of the Americas since 2007.

Credential stuffing is a type of cyberattack in which the attacker collects stolen account credentials, typically consisting of lists of usernames or email addresses and the corresponding passwords, and then uses the credentials to gain unauthorized access to user accounts on other systems through large-scale automated login requests directed against a web application. Unlike credential cracking, credential stuffing attacks do not attempt to use brute force or guess any passwords – the attacker simply automates the logins for a large number of previously discovered credential pairs using standard web automation tools such as Selenium, cURL, PhantomJS or tools designed specifically for these types of attacks, such as Sentry MBA, SNIPR, STORM, Blackbullet and Openbullet.

Bruce Edward Stangle is an American economist who served as the chief executive officer (CEO) of Analysis Group from 1981 to 2004. He and Michael F. Koehn co-founded the management consultancy in 1981 in Boston, Massachusetts. After stepping down as chief executive Stangle continued to lead Analysis Group as chairman until 2016. He began his career as a senior economist for Arthur D. Little from 1978 to 1980.

Deepfakes are synthetic media that have been digitally manipulated to replace one person's likeness convincingly with that of another. Deepfakes are the manipulation of facial appearance through deep generative methods. While the act of creating fake content is not new, deepfakes leverage powerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content that can more easily deceive. The main machine learning methods used to create deepfakes are based on deep learning and involve training generative neural network architectures, such as autoencoders, or generative adversarial networks (GANs). In turn the field of image forensics develops techniques to detect manipulated images.

References

  1. 1 2 "The MIT 150: 150 Ideas, Inventions, and Innovators that Helped Shape Our World". The Boston Globe. May 15, 2011. Retrieved August 8, 2011.
  2. ↑ Andy Greenberg (September 14, 2007). "Counting Clicks: Google's Click Fraud Czar". Forbes .
  3. ↑ "Center for Social Innovation Keynote Speaker: Shuman Ghosemajumder". Stanford Graduate School of Business . Retrieved July 7, 2014.
  4. ↑ "MIT Sloan CIO Symposium: Shuman Ghosemajumder". MIT Sloan CIO Symposium . 2015-05-18. Retrieved 2015-05-30.
  5. ↑ Delevett, Peter (January 21, 2014). "Buzz-laden startup Shape Security unveils security technology to cripple online fraud". San Jose Mercury News. Retrieved January 22, 2014.
  6. ↑ "F5 acquires Shape Security for $1B". TechCrunch. 20 December 2019. Retrieved 2021-04-07.
  7. ↑ Sonnemaker, Tyler. "As social media platforms brace for the incoming wave of deepfakes, Google's former 'fraud czar' predicts the biggest danger is that deepfakes will eventually become boring". Business Insider. Retrieved 2021-04-07.
  8. ↑ "South Alumni Newsletter Fall 2009" (PDF). South Alumni.
  9. 1 2 Karmen Dowling (October 1, 2009). "Alumni Awards of Merit". Western News.
  10. ↑ Effinger, Anthony (2006-03-30). "Bloomberg Markets - Google Fights Click Fraud". Bloomberg .
  11. 1 2 "Shuman Ghosemajumder: Executive Profile & Biography". Bloomberg Businessweek . Retrieved July 11, 2014.[ dead link ]
  12. 1 2 "TeachAIDS Team". TeachAIDS. October 21, 2010.
  13. ↑ Rosenbush, Steve (2013-09-27). "How Advanced Denial of Service Is Raising Stakes in Cybercrime". Wall Street Journal . Retrieved 2014-07-08.
  14. ↑ "Investor Relations: 2008 Financial Tables". January 31, 2008.
  15. ↑ Juan Carlos Perez (March 18, 2005). "Google improves AdSense with Ad Links". Computerworld.
  16. ↑ Louise Story (June 5, 2005). "Marketers See Opportunity as a Web Tool Gains Users". New York Times .
  17. ↑ O'Hear, Steve (2012-07-02). "Stealthy Shape Security Hires Google's Former Click-Fraud Czar, Shuman Ghosemajumder". TechCrunch . Retrieved 2014-07-08.
  18. ↑ Bort, Julie (2013-01-13). "Big Names Keep Throwing Money At Shape Security, A Stealthy Startup". Business Insider . Retrieved 2014-07-11.
  19. ↑ Greenberg, Andy (2014-01-21). "Ex-Googlers' Startup Shape Turns Hacker's Code-Morphing Tricks Against Them". Forbes . Retrieved 2014-07-11.
  20. ↑ Shuman Ghosemajumder (May 10, 2002). Advanced Peer-Based Technology Business Models (Thesis). MIT Sloan School of Management. hdl:1721.1/8438.
  21. ↑ Suehle, Ruth (2011-11-03). "The DRM graveyard: A brief history of digital rights management in music". Opensource.com. Retrieved 2014-07-11.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.