Sneaker Freaker

Last updated

Sneakerfreaker-logo.jpg
Sneaker Freaker (magazine) issue 9.jpg
EditorSimon "Woody" Wood
CategoriesSneakers
FrequencyBi-annual
PublisherSneaker Freaker
First issueJune 2002
CompanySneaker Freaker
CountryAustralia/International
LanguageEnglish/Spanish
Website sneakerfreaker.com
ASICS Gel Lyte III 'Made in Japan' ASICS Gel Lyte III 'Made in Japan'.jpg
ASICS Gel Lyte III 'Made in Japan'

Sneaker Freaker is an independent magazine and website that covers sneakers, streetwear, and sneaker culture. Started in Melbourne, the magazine reaches a global audience through print and online channels.

Contents

History

Sneaker Freaker was launched in October 2002 and was originally conceived as a means for its founder and editor, Simon ‘Woody’ Wood, to get free shoes. [1] The magazine is sold in more than 40 countries and has offices in Melbourne, London and Berlin. Sneakerfreaker.com provides sneaker news, opinion pieces, and other content .

Publishing

In 2018, Sneaker Freaker published its 40th issue. [2]

In late 2018, Sneaker Freaker published The Ultimate Sneaker Book with Taschen. [3] The 700 page book serves as an anthology of Sneaker Freaker magazine and the last 100 years of collaborations, key releases, and notable events that have shaped the industry.

Sneaker Freaker has also published books with Nike, [4] Globe, Adidas, New Balance, [5] Reebok, [6] G-SHOCK, [7] PONY, [8] and Puma. [9]    

Product Collaborations

YEARCOLLABORATION
2006Sneaker Freaker x Lacoste Missouri 85 'Minty Fresh' [10] [11]
2007Sneaker Freaker x Nike x Medicom 'Bearbrick' [12] [13]
2008Sneaker Freaker x PUMA Blaze of Glory 'Great White' and 'Black 'Beast' [14] [15]
2008Sneaker Freaker x PUMA Blaze of Glory 'Sharkskin' [16] [17]
2009Sneaker Freaker x AIAIAI Earbuds [18] [19]
2009Sneaker Freaker x New Balance 850 'Skippy' [20] [21]
2010Sneaker Freaker x PUMA R698 'Geography Teacher' [22] [23]
2010Sneaker Freaker x ASICS GEL-Lyte III 'Alvin Purple' [24] [25]
2012Sneaker Freaker x PUMA Dallas 'Bunyip' [26] [27]
2012Sneaker Freaker x Supra Skytop III 'Goldenballs and 'Blueballs' [28] [29]
2012Sneaker Freaker x Saucony Grid 9000 'Bushwhacker' [30] [31]
2013Sneaker Freaker x adidas Torsion Integral [32] [33]
2013Sneaker Freaker x New Balance 998 'Tassie Devil' [34] [35]
2013Sneaker Freaker x Le Coq Sportif Flash 'Summer Bay' [36] [37]
2013Sneaker Freaker x PUMA Blaze of Glory 'Sharkbait' [38] [39]
2014Sneaker Freaker x ASICS GEL-Kayano 'Melvin, Son of Alvin' [40] [41]
2014Sneaker Freaker x Montana Spray Can [42] [43]
2015Sneaker Freaker x PUMA Blaze of Glory 'Bloodbath' [44] [45]
2015Sneaker Freaker x Saucony Grid 'Kushwacker' [46] [47]
2015Sneaker Freaker x G-SHOCK DW-6900SF-1D 'NIGHTOWL' [48] [49]
2015Sneaker Freaker x Lacoste Missouri 'Smart Casual' [50] [51]
2016Sneaker Freaker x New Balance 997.5 'Tassie Tiger' [52] [53]
2016Sneaker Freaker x Diadora V7000 'Taipan' [54] [55]
2017Sneaker Freaker x pinqponq [56] [57]
2018Sneaker Freaker x New Balance 574 'Tassie Devil' [58] [59]
2018Sneaker Freaker x G-SHOCK DW-5700 'Redback' [60] [61]

See also

Related Research Articles

Sneakers Sport and casual shoes

Sneakers are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used for everyday casual wear.

Puma (brand) German clothing and consumer goods manufacturer

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.

Streetwear Style of casual clothing

Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers", and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.

New Balance American footwear manufacturer

New Balance (NB) is an American sports footwear and apparel brand that was established in 1906. The brand was originally associated with the New Balance Arch Support Company. Today the brand is associated with New Balance Athletics, Inc., an American multinational corporation and its parent New Balance, Inc., a Jim Davis owned holding company that owns New Balance Athletics, Inc. New Balance Athletics, Inc. and New Balance, Inc. are both based in the same headquarters located in Boston, Massachusetts.

Nike Skateboarding Line of Nike products

Nike Skateboarding, primarily known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding. Nike Skateboarding won the 2020 Webby People’s Voice Award for Best Home/Welcome Page in the category Web.

Complex Networks American media and entertainment company

Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 4.55 million subscribers and 1.3 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.

Rick Owens American fashion designer

Richard Saturnino Owens is a Paris-based American fashion designer from Porterville, California. In addition to his main line, Owens has a furniture line and a number of diffusion lines.

Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.

Adidas Stan Smith Tennis shoe by Adidas

Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.

Nigo Japanese fashion designer and musician

Nigo is a Japanese fashion designer, DJ, record producer and entrepreneur best known as the creator of the urban clothing line A Bathing Ape (Bape). He is the DJ of the Japanese hip hop group Teriyaki Boyz.

Nike Blazers Third shoe released by Nike

The Nike Blazer was only the third shoe released under the newly named sports brand "Nike" in 1973, originally developed as a basketball shoe.

Ronnie Fieg is an American footwear and clothing designer, entrepreneur and the owner-operator of American retail fashion establishment and brand Kith.

Golf Wang American streetwear brand

Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator. The name Golf Wang is a spoonerism of his Los Angeles based musical collective, Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder. Golf Wang is known for its colorful visual aesthetic. The brand has since expanded beyond its Odd Future affiliation and has established itself in the fashion industry. It is co-designed by Tyler, the Creator and Phil Toselli. The brand offers clothing, footwear through Golf le Fleur, jewelry, and other products. "Holiday 1991", the brand's first lookbook, was released on December 11, 2011.

Adidas Yeezy Fashion collaboration

Adidas Yeezy is a fashion collaboration between German sportswear company Adidas and American designer, rapper, entrepreneur and personality Kanye West. The collaboration has become notable for its high-end limited edition colorways and general releases offered by the Yeezy Boost sneakers lineup. The collaboration has also produced shirts, jackets, track pants, socks, slides, women's shoes and slippers. The first shoe model was released in February 2015.

Aimé Leon Dore

Aimé Leon Dore is a fashion and lifestyle brand based in Queens, New York founded in March 2014. Led by founder Teddy Santis, Aimé Leon Dore has their flagship store located on Mulberry Street in Manhattan's SoHo neighborhood.

Off-White is an Italian luxury fashion label founded by American designer Virgil Abloh. The company was incorporated in Milan in 2012.

Josh Franklin, known as Stash, is an American graffiti artist and graphic designer based in Brooklyn, New York.

Nike and Off-White: The Ten Sneakers collaboration between Nike and Off-White

Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components. The collaboration sold out and the shoes became highly sought after. Further additions to this collaboration were then added throughout 2018 and 2019 which included endorsements from athletes and celebrities but are not included in the original "ten".

World Balance Filipino footwear manufacturer

World Balance is a Filipino sports footwear and apparel brand that was established in 1980. The brand was first established as a less expensive shoe brand alternative to well-known foreign footwear brands.

Peaceminusone Koreon fashion line

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