Related Research Articles
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
A physician assistant or physician associate (PA) is a type of mid-level health care provider. In North America PAs may diagnose illnesses, develop and manage treatment plans, prescribe medications, and may serve as a principal healthcare provider. PAs are required in many states to have a direct agreement with a physician. PAs typically cost the practice employing them less than half as much as a fully qualified physician.
Mass General Brigham is a Boston-based non-profit hospital and physician network that includes Brigham and Women's Hospital (BWH) and Massachusetts General Hospital (MGH), two of the nation's most prestigious teaching institutions. It was founded in 1994 with H. Richard Nesson, MD, former president of Brigham and Women's Hospital as CEO of Mass General Brigham and Samuel O. Thier, MD, formerly president of Massachusetts General Hospital as president. According to The Boston Globe, by 2008, Mass General Brigham became Massachusetts' "largest private employer and its biggest healthcare provider, treating more than a third of hospital patients in the Boston metropolitan area".
Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
A nurse practitioner (NP) is an advanced practice registered nurse and a type of mid-level practitioner. NPs are trained to assess patient needs, order and interpret diagnostic and laboratory tests, diagnose disease, formulate and prescribe medications and treatment plans. NP training covers basic disease prevention, coordination of care, and health promotion, but does not provide the depth of expertise needed to recognize more complex conditions.
In the healthcare industry, pay for performance (P4P), also known as "value-based purchasing", is a payment model that offers financial incentives to physicians, hospitals, medical groups, and other healthcare providers for meeting certain performance measures. Clinical outcomes, such as longer survival, are difficult to measure, so pay for performance systems usually evaluate process quality and efficiency, such as measuring blood pressure, lowering blood pressure, or counseling patients to stop smoking. This model also penalizes health care providers for poor outcomes, medical errors, or increased costs. Integrated delivery systems where insurers and providers share in the cost are intended to help align incentives for value-based care.
Blue Cross Blue Shield Association (BCBSA) is a federation of 35 separate United States health insurance companies that provide health insurance in the United States to more than 106 million people. It was formed in 1982 from the merger of its two namesake organizations: Blue Cross was founded in 1929 and became the Blue Cross Association in 1960, while Blue Shield emerged in 1939 and the Blue Shield Association was created in 1948.
Mercyhealth is a non-profit health care system based in Rockford, Illinois. It is a regional health care system with over 85 facilities serving a total of 55 communities throughout southern Wisconsin and northern Illinois. As part of its diversified, vertically integrated system, Mercyhealth operates over four core service areas: hospital-based services; clinic-based services; post-acute care and retail services; and a wholly owned and operated insurance company, MercyCare Health Plans.
The medical home, also known as the patient-centered medical home (PCMH), is a team-based health care delivery model led by a health care provider to provide comprehensive and continuous medical care to patients with a goal to obtain maximal health outcomes. It is described in the "Joint Principles" as "an approach to providing comprehensive primary care for children, youth and adults."
Health administration, healthcare administration, healthcare management or hospital management is the field relating to leadership, management, and administration of public health systems, health care systems, hospitals, and hospital networks in all the primary, secondary, and tertiary sectors.
Melinda L. Estes is president and CEO of Saint Luke's Health System, based in the bi-state Kansas City-metro area. Estes is a board-certified neurologist and neuropathologist. Prior to joining Saint Luke's Health System in September 2011, she served as president and CEO of Fletcher Allen Health Care, based in Burlington, Vermont since October 2003.
Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. The purpose of disseminating health information is to influence personal health choices by improving health literacy. Health communication is a unique niche in healthcare that allows professionals to use communication strategies to inform and influence decisions and actions of the public to improve health.
The American Hospital Association (AHA) is a health care industry trade group. It includes nearly 5,000 hospitals and health care providers.
Guided Care is a model of proactive, comprehensive health care for people with several chronic conditions. A form of medical home, the model has been developed and tested by a multidisciplinary team of experts at the Roger C. Lipitz Center for Integrated Health Care in the Johns Hopkins Bloomberg School of Public Health. Guided Care is provided by physician-nurse teams in primary care practices to the physicians' most complex patients, mainly older adults with chronic conditions and complicated health needs. It is designed to increase patients' quality of care and quality of life, while improving the efficiency of their use of health care resources, thus reducing their overall health care costs.
Al Stubblefield served as president and CEO (1999–2012) of Baptist Health Care (BHC) located in Pensacola, Florida.
Mower is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs.
A chief medical informatics officer is a healthcare executive generally responsible for the health informatics platform required to work with clinical IT staff to support the efficient design, implementation, and use of health technology within a healthcare organization.
Physicians in the United States are doctors who practice medicine for the human body. They are an important part of health care in the United States. The vast majority of physicians in the US have a Doctor of Medicine (MD) degree, though some have a Doctor of Osteopathic Medicine (DO) or Bachelor of Medicine, Bachelor of Surgery (MBBS).
Healthgrades Operating Company Inc., known as Healthgrades, is a US company that provides information about physicians, hospitals and health care providers. Healthgrades has amassed information on over 3 million U.S. health care providers. The company was founded by Kerry Hicks, David Hicks, Peter Fatianow, John Neal, and Sarah Lochran, and is based in Denver, Colorado. Rob Draughon serves as the company's CEO. According to USA Today, Healthgrades is the first comprehensive physician rating and comparison database. The application is part of a trend in health technology in the United States towards consumer-driven healthcare.
Health care quality is a level of value provided by any health care resource, as determined by some measurement. As with quality in other fields, it is an assessment of whether something is good enough and whether it is suitable for its purpose. The goal of health care is to provide medical resources of high quality to all who need them; that is, to ensure good quality of life, cure illnesses when possible, to extend life expectancy, and so on. Researchers use a variety of quality measures to attempt to determine health care quality, including counts of a therapy's reduction or lessening of diseases identified by medical diagnosis, a decrease in the number of risk factors which people have following preventive care, or a survey of health indicators in a population who are accessing certain kinds of care.
References
- ↑ "AHA : Resource center : Links". Archived from the original on 2008-04-12. Retrieved 2008-09-14.
- ↑ "Niehaus elected to board of American Hospital Association". bizjournals.com. Retrieved 2018-08-31.
- ↑ "Untitled Document". Archived from the original on 2008-04-15. Retrieved 2008-09-14.
- ↑ "Community Health Assessment Toolkit". assesstoolkit.org. Retrieved 2018-08-31.
- ↑ "AML - support.gale". accessmylibrary.com. Retrieved 2018-08-31.
- ↑ "Developing a Physician-Hospital Alignment Plan Medical Gas Systems Equipment, Adapters, Connectors". Archived from the original on 2011-07-11. Retrieved 2008-09-14.
- ↑ "Why the Web is the Best Marketing Strategy for Rural Hospitals". MHA's Center for Rural Health. Retrieved 2018-08-31.
- ↑ www.hhnmag.com https://web.archive.org/web/20110711165301/http://www.hhnmag.com/hhnmag_app/jsp/printer_friendly.jsp?dcrPath=HHNMAG%2FArticle%2Fdata%2F09SEP2007%2F0709HHN_FEA_Gatefold&domain=HHNMAG. Archived from the original on 2011-07-11.
{{cite web}}: Missing or empty|title=(help)
