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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
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Chikka, short for Chikka Text Messenger, was an Internet-based instant messaging application that supported free SMS or text messaging between online users and offline mobile subscribers. Chikka was released by Chikka Philippines, Inc. in the early 2000 and eventually established its connection with the country's network operators Smart Communications (2001), Globe Telecom (2002) and Sun Cellular (2004). With up to billions of messages being exchanged between online and mobile communities worldwide through Chikka, it is probably the world's first commercially successful integration of web and mobile utilities.
PayMate is a business-to-business (B2B) digital and financial services company headquartered in Mumbai.
Tatango is an U.S. mobile marketing company that specializes in text message marketing (SMS/MMS) services.
Sproxil is an American venture capital-backed for-profit company based in Cambridge, Massachusetts that provides a consumer product verification service to help consumers avoid purchasing counterfeit products. The service was the first Mobile Authentication Service (MAS) to launch in Nigeria.
InternetQ is a technology company that develops and markets mobile related services through software platforms. Its main services include a social music streaming service, Akazoo, which sells digital content through mobile payment and a performance-based advertising platform for mobile apps, Minimob.
Textlocal is a mobile communications company founded in 2005 with offices based in Malvern and Chester.
MobileBits Corporation is an American marketing technology/advertising company that operated a pure brand mobile marketing and engagement network called Samy and which markets a software platform for developing mobile shopping applications.
Clover Rewards is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool. Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover, its sister company.
Vibes is a privately held company that provides mobile marketing products and services, such as text message marketing, mobile wallet marketing, push notifications, and mobile web experiences. It is based in Chicago, Illinois.
Sinch, formerly CLX Communications, is a telecommunications and cloud communications platform as a service (PaaS) company. Headquartered in Stockholm, Sweden, Sinch also has offices in over 60 cities worldwide, including Atlanta, London, Madrid, Singapore and Sydney.
Alastair David Lukies CBE is a British entrepreneur who is involved in mobile communications.
Jason Wolfe is an American businessman and entrepreneur who is the founder and CEO of several companies, including GiftCards.com, Gift Card Granny, and GiftYa.
Fonix provides a mobile payments and mobile messaging platform and is based in London. Its services are used by the media, entertainment, telecoms, enterprise and commerce sectors and Fonix has connections to all of the UK mobile networks. When consumers make payments, they are charged to their mobile phone bill. This service can be used for ticketing, content, cash deposits and donations.
References
- ↑ Stacy Vogel Davis “Songwhale growing in Milwaukee”, Pittsburgh Business Times, 23 Dec 2011
- 1 2 Startropica "Pittsburgh Startup Songwhale Born From Beowulf! Interview" Archived 2013-12-01 at the Wayback Machine , Nibletz, 23 Oct 2012
- ↑ “Ty Morse Interview”, Retire@21
- ↑ "Entrepreneur of the Year: Ty Morse", Pittsburgh Business Times, 22 Jun 2009
- ↑ Malia Spencer "California University of Pa. deal gives Songwhale new business line, employees", Pittsburgh Business Times, 28 Jan 2011
- ↑ Joan Raymond, Ed. "To Asia and Back, Sleep Not an Option", The New York Times, 2 Jan 2012
- ↑ Thomas Haire "DRMA Spotlight: Staying Ahead of the Curve", Response Magazine, 1 Mar 2013
- ↑ Debra Diamond Smit “Songwhale”, Pop City
- ↑ Malia Spencer “Songwhale preps new mobile payment processing system”, Pittsburgh Business Times, 30 Sept 2011
- ↑ Malia Spencer "Songwhale launches text-to-buy platform to wider audience", Pittsburgh Business Times, 10 Sept 2012
- ↑ Steve Smith "Text Operators Are Standing By: Could DRTV Use M-Payments?", MoBlog, 13 Sep 2012
- ↑ Chantal Tode "DRTV marketers drive mobile sales via text-to-buy", Mobile Commerce Daily, 18 Sep 2012
- ↑ Jonathan Kersting "Council Member Companies Dominate Entrepreneur of the Year Finalist List", Pittsburgh Technology Council
- ↑ Bill Kirchner "Passion to Succeed - Ernst & Young celebrates 18 entrepreneurs for their innovation and business excellence", Pittsburgh Technology Council
- ↑ Malia Spencer "Pittsburgh Technology Council's Tech 50 finalists named", Pittsburgh Business Times, 20 Jul 2011
- ↑ Deborah M. Todd "Pittsburgh Technology Council names Tech 50 award finalists", Pittsburgh Post-Gazette, 27 Aug 2012