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Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Jason David Frank is an American actor and professional mixed martial artist who is most notable for his career as Tommy Oliver from the Power Rangers franchise.
3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped mousse. It is a lighter chocolate bar similar to the global Milky Way bar and similar to the American version Milky Way bar only smaller and minus the caramel topping. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla; hence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate. Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.
Virgin Mobile USA was a no-contract Mobile Network Operator. It used Sprint's network for coverage. It licensed the Virgin Mobile brand from United Kingdom-based Virgin Group. Virgin Mobile USA was headquartered in Kansas City, Missouri, and provided service to approximately 6 million customers.
Earned media refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
Abigail Leigh Spencer is an American actress. She began her career playing Rebecca Tyree on the ABC daytime television soap opera All My Children (1999–2001) before going on to star in the Lifetime crime drama series, Angela's Eyes (2006). She also had recurring roles on Mad Men (2009), Hawthorne (2020), and Suits (2011–2019). She is currently in a recurring role on Grey's Anatomy as Megan Hunt. From 2013 to 2016, Spencer starred as Amantha Holden in the SundanceTV drama series Rectify, for which she received a nomination for a Critics' Choice Television Award. From 2016 to 2018, Spencer starred as history professor Lucy Preston in the NBC science-fiction series Timeless. Spencer has appeared in numerous films, such as In My Sleep (2010), Cowboys & Aliens (2011), This Means War (2012), Chasing Mavericks (2012), The Haunting in Connecticut 2: Ghosts of Georgia (2013), Oz the Great and Powerful (2013), and This Is Where I Leave You (2014).
lonelygirl15 is a web series that was released on YouTube June 16, 2006 to August 1, 2008. Initially presented as an authentic video diary, it gained wide media attention in September 2006 when the show was revealed to be fictional. The plot began with the mundane life of a teenage girl; the narrative became increasingly bizarre, portraying her dealings with secret occult practices within her family, including the mysterious disappearance of her parents, and a "secret" ceremony prescribed by leaders of the cult. The series was created by Mesh Flinders, a screenwriter and filmmaker from Marin County, California; Miles Beckett, a surgical residency dropout turned filmmaker; and Greg Goodfried, a former attorney with Mitchell, Silberberg and Knupp, LLP.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Zynga Inc. is an American social game developer running social video game services and founded in April 2007 with headquarters in San Francisco, California, United States. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games."
Gaikai is an American company which provides technology for the streaming of high-end video games. Founded in 2008, it was acquired by Sony Interactive Entertainment in 2012. Its technology has multiple applications, including in-home streaming over a local wired or wireless network, as well as cloud-based gaming where video games are rendered on remote servers and delivered to end users via internet streaming As a startup, before its acquisition by Sony, the company announced many partners using the technology from 2010 through 2012 including game publishers, web portals, retailers and consumer electronics manufacturers. On July 2, 2012, Sony announced that a formal agreement had been reached to acquire the company for US$380 million with plans of establishing their own new cloud-based gaming service, as well as integrating streaming technology built by Gaikai into PlayStation products, resulting in PlayStation Now and Remote Play.
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.
Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People's Attention, a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.
Invincible is the first public album by the group Two Steps From Hell, and was released in May 2010. It consists of 22 tracks written by composers Thomas J. Bergersen and Nick Phoenix. All the tracks, apart from "Am I Not Human?" and "To Glory", are from their previous releases. The album also features modified versions of "Freedom Fighters" and "Undying Love" from the Legend album.
The video game developer and publisher, Nintendo, has engaged in a variety of marketing campaigns, ranging from early efforts to appeal to teenagers with "Play It Loud!" to the more open-ended "Who Are You?" campaign. Nintendo also sometimes markets its various consoles and games with lavish promotions.
GloZell Lyneette Green, better known as GloZell, is an American YouTube personality. GloZell established her YouTube channel in 2008, with video interviews, comedy about her life and song parodies. By 2015, the channel had accumulated more than four million subscribers and more than 700 million total views. Her most popular videos include her cinnamon challenge video, which has accumulated more than 53 million views, and "My Push up Bra will help me get my man" video, with more than 25 million views. She gained wide notice when her blog about meeting Elijah Wood was mentioned by the actor during a 2011 interview on Jimmy Kimmel Live!. In 2012, she appeared in the web series Dr. Fubalous.
Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Sorted Food is a British YouTube cooking channel and food website created by old school friends from Hertfordshire - Benjamin 'Ben' Ebbrell, Michael 'Mike' Huttlestone, Jamie Spafford and Barry Taylor. Around 2014 James Currie, who met Ebbrell in culinary school, joined the team first as a developmental chef and then as an on camera personality. The YouTube channel was created on March 10, 2010 and has grown to attract an audience so large that in January 2019 Google described SORTEDfood as "one of the world's largest food and cooking communities" They have also created the Sorted Club, which is a subscription based collection of apps to "learn, explore and change your routine for the better".
Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, Singapore, Chicago and Tokyo. It is a customer engagement platform used by businesses for multichannel marketing.
References
- ↑ "Virgin Mobile USA". www.facebook.com.
- ↑ "Who Wore It Best? Paris Hilton Vs. Sarah Carroll". Radar Online. 2011-05-20. Retrieved 2012-08-06.
- ↑ "Spencer Falls and Sarah Carroll". Tyler Shields. 2011-05-09. Archived from the original on 2012-07-24. Retrieved 2012-08-06.