SpiralFrog

Last updated
SpiralFrog, Inc.
IndustryMusic Downloads
Founded2007
Defunct2009
Headquarters New York, New York
Parent none
Websiteformerly SpiralFrog.com

SpiralFrog was a very early music streaming service based in New York City that launched in the United States and Canada on September 17, 2007. SpiralFrog offered free and legal music downloads, all supported by advertising, and was the largest site of its kind in North America. On March 19, 2009, SpiralFrog terminated operations due to loan recalls. [1] While SpiralFrog was not successful in the end, it nonetheless helped shaped the digital music industry shift from the purchase to streaming models, and its ultimate revenue recovery

Contents

Business model

SpiralFrog was entirely supported by advertising, allowing free download of its music. The ads were presented in the form of banner ads much like any news website rather than in the form of popups or adware. Songs downloaded from the service could not be burned to a CD, put on more than two portable devices and would not work on Mac OS X or the Apple iPod, iPhone, or the Microsoft Zune. However, they would work with any digital audio player or music phone that supports WMA PlaysForSure subscription services. Customers had to visit the site at least once every 60 days and renew their license by signing in or downloading a song, and the songs would work for sixty days after the last license renewal. In the event that the license should expire, it could always be renewed at a later date to restore function to the tracks. For songs that were on portable devices, the device had to be synced with a computer once every 60 days to keep the songs active. In addition to music, Spiralfrog had 5000+ music videos also available for free at 300 kbit/s streaming or 1000 kbit/s if you chose to download it. Spiralfrog boasted approximately 800,000 songs upon its launch and offered more than 3 million tracks for download. When active Spiralfrog.com had 3,000,000+ songs and 5,000+ music videos available for free download, and at peak had more than 6,000,000 monthly visitors, and 2.6 million registered users.

Music selection

SpiralFrog had licensing agreements with most major music owners [2] in the United States, Canada and in Britain.

Launching

On September 17, 2007, SpiralFrog.com formally launched in United States. Joe Mohen, then chairman and founder of SpiralFrog Inc. stated: "With SpiralFrog you know what you're getting ... there's no threat of viruses, adware or spyware; We believe it will be a very powerful alternative to the pirate sites." At initial launch, it offered 800,000 tracks and 3,500 music videos for download (by way of Vivendi SA's Universal Music Group). [3]

File formats

SpiralFrog utilized 128 kbit/s which is the standard for most digital music stores such as the Walmart digital music store or 192 kbit/s (for more complex songs that would otherwise sound distorted) Windows Media Audio files wrapped in Microsoft's PlaysForSure DRM. DRM does not allow burning music to a CD but allows sideloading music to up to two portable audio devices. Music from SpiralFrog was not compatible with the Apple iPod or Microsoft's Zune. [4]

Competition

Demise and Shut Down

See also

Related Research Articles

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References

  1. Requiem for a frog: SpiralFrog shuts down | CNET News
  2. SpiralFrog (2007-07-25). "SpiralFrog Press Page". . Retrieved 2007-07-25.{{cite news}}: External link in |work= (help)
  3. Yahoo.com, SpiralFrog to offer free music downloads
  4. SpiralFrog.com, Help & FAQs on SpiralFrog
  5. Van Buskirk, Eliot (26 January 2008). "Qtrax Claims Major Labels Are Onboard With P2P Music Sharing (Updated)". Wired.
  6. Qtrax: We're still launching...someday | Silicon Alley Insider
  7. Peter Gabriel shakes the tree, ad-supported MP3s fall out| Ars Technica
  8. We7 signs new indies, Sony BMG streaming by end of month| Last100
  9. Wauters, Robin (20 March 2009). "SpiralFrog Goes Belly Up". TechCrunch. Retrieved 19 May 2011.
  10. Cnet News, SpiralFrog DRM music to play 60 days, then become unplayable.