Spokeo

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Spokeo
Spokeo-Logo.jpg
Type of businessPrivate company
Type of site
People Search Engine
Available inEnglish
Founded Mountain View, California, USA (2006)
Headquarters Pasadena, California, United States
Founder(s) Mike Daly, Harrison Tang, Ray Chen, and Eric Liang [1]
Key peopleHarrison Tang (CEO)
IndustrySoftware
Products Spokeo
Revenue $59 million (2014)
URL spokeo.com
RegistrationSubscription required for most uses
Users 18 million (2015)
LaunchedNovember 5, 2006

Spokeo is a people search website that aggregates data from online and offline sources. [2]

Contents

History

Spokeo was founded in 2006 by four graduates from Stanford University—Mike Daly, Harrison Tang, Ray Chen, and Eric Liang. [3] The original idea of aggregating social media results came from Tang. The four founders developed the idea in early 2006, using Tang's parents’ basement. [4] On November 5, 2006, the site officially launched, after attracting an initial round of angel investment in the "low hundreds of thousands" according to co-founder Ray Chen. [3] [5]

The site has evolved to become an information-gathering website that offers various options for finding information about people. It purports to know, among other things, one's income, religion, spouse's name, credit status, the number of people in the household, a satellite shot of the house and its estimated value. [6] The company's revenues for 2014 were $57 million, [7] and as of 2015, the site had 18 million users. [8]

Technology

Spokeo utilizes deep web crawlers to aggregate data. [9] Searches can be made for a name, email, phone number, username or address. The site allows users to remove information about themselves through an "opt-out" process that requires the URL of the listing and a valid email address. [10] The firm aggregates information from public records and does not do original research into personal data. It aggregates marketing data approximations into the data it finds from social media and online registry sites. [11] [12] The company gives users access to 12 billion public records. [13] From the Spokeo main landing page, typing in any reverse-search email address - even a completely made up one will result in a suggestion that information has been found, and the searcher will be invited to take out a subscription to see the search results.

Larry Ponemon has raised concerns about the general practice of gathering personal data and the potential for identity theft. [6] When Spokeo released version 4 of its website, KGPE-TV aired a piece on Spokeo outlining local law enforcement agencies' concerns that the site would enable cyberstalking. They reported that credit information was being included in some online profiles and that Spokeo had a feature that provided photos of private residences. [14] Search results on Spokeo offered to provide a "credit estimate" and "wealth level" information, as well as information about a target's mortgage value, estimated income, and investments. Spokeo CEO Harrison Tang has said that credit information is not actually available through Spokeo. [15]

The Federal Trade Commission (FTC) fined Spokeo $800,000 for marketing information to human resource departments for employment screening without adhering to consumer protection provided by the Fair Credit Reporting Act (FCRA)—the first FTC fine involving personal data collected online and sold to potential employers. [16] Under the settlement, in addition to the $800,000 fine for Spokeo's FCRA and FTC violations, the firm is required to submit compliance reports to the FTC for twenty years. [17] [18] [19]

A class action lawsuit was filed against Spokeo seeking injunctive relief and monetary damages for the alleged violation of the Fair Credit Reporting Act, [20] and the lawsuit was initially dismissed for lack of standing. [21] The case was appealed and Spokeo lost. [22] [23] Spokeo petitioned for a writ of certiorari from the Supreme Court of the United States, which agreed to hear the case on April 27, 2015. [24] On May 16, 2016, the Supreme Court announced judgment in favor of the plaintiffs in Spokeo, Inc. v. Robins . [25] [26]

The Court found that concrete harm had not been established by the 9th Circuit Court, only particularized harm ("the requirement that an injury affect the plaintiff in a personal and individual way", "individualized rather than collective"—quotes from the brief). [27] In the brief, [28] most of the judgment is based on law established in the Fair Credit Reporting Act of 1970. As to the concrete requirement from this act, it seems from the brief that the court based its analysis on the chain of evidence lacking whether a Robins's potential employer had used Spokeo to make the determination, and on the failure of the 9th Circuit Court to properly consider whether the risk created to Robins from the incorrect information was enough to satisfy the concreteness requirement. The case was vacated at the Supreme Court and remanded to the 9th Circuit Court for further consideration. [29]

On August 15, 2017, the Ninth Circuit again allowed Robins' lawsuit to proceed. [30] Judge Diarmuid O'Scannlain, joined by the same judges as before, now found that Robins had alleged a sufficiently concrete harm to establish an injury in fact under the Constitution. Relying on an amicus curiae brief filed by the Consumer Financial Protection Bureau in support of Robins, Judge O'Scannlain determined that publishing even flattering inaccuracies could harm a jobseeker. [31] Spokeo again petitioned the Supreme Court for a writ of certiorari, but this was denied. [32]

Philanthropy

Spokeo has donated money to scholarship funds for US university students. [33] The company also runs Search Angels, which uses "volunteers who use Spokeo to help those touched by adoption, foster care and other family separations to find long-lost family members while also offering emotional support." [34]

Criticism

Spokeo and similar services have been criticized because of the danger caused by listing the personal information and physical addresses of unwitting people openly online, and for profiting off the exploitation of personal data. Such criticism extends to the overly burdensome opt-out process. [35] [36]

See also

Related Research Articles

<span class="mw-page-title-main">Identity theft</span> Deliberate use of someone elses identity, usually as a method to gain a financial advantage

Identity theft, identity piracy or identity infringement occurs when someone uses another's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. The term identity theft was coined in 1964. Since that time, the definition of identity theft has been legally defined throughout both the U.K. and the U.S. as the theft of personally identifiable information. Identity theft deliberately uses someone else's identity as a method to gain financial advantages or obtain credit and other benefits. The person whose identity has been stolen may suffer adverse consequences, especially if they are falsely held responsible for the perpetrator's actions. Personally identifiable information generally includes a person's name, date of birth, social security number, driver's license number, bank account or credit card numbers, PINs, electronic signatures, fingerprints, passwords, or any other information that can be used to access a person's financial resources.

<span class="mw-page-title-main">Experian</span> Irish multinational consumer credit reporting company

Experian is a multinational data analytics and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses.

<span class="mw-page-title-main">Fair Credit Reporting Act</span> U.S. federal legislation

The Fair Credit Reporting Act (FCRA), 15 U.S.C. § 1681 et seq., is federal legislation enacted to promote the accuracy, fairness, and privacy of consumer information contained in the files of consumer reporting agencies. It was intended to shield consumers from the willful and/or negligent inclusion of erroneous data in their credit reports. To that end, the FCRA regulates the collection, dissemination, and use of consumer information, including consumer credit information. Together with the Fair Debt Collection Practices Act (FDCPA), the FCRA forms the foundation of consumer rights law in the United States. It was originally passed in 1970, and is enforced by the U.S. Federal Trade Commission, the Consumer Financial Protection Bureau, and private litigants.

<span class="mw-page-title-main">Equifax</span> American consumer credit reporting agency

Equifax Inc. is an American multinational consumer credit reporting agency headquartered in Atlanta, Georgia and is one of the three largest consumer credit reporting agencies, along with Experian and TransUnion. Equifax collects and aggregates information on over 800 million individual consumers and more than 88 million businesses worldwide. In addition to credit and demographic data and services to business, Equifax sells credit monitoring and fraud prevention services directly to consumers.

A privacy policy is a statement or legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data. Personal information can be anything that can be used to identify an individual, not limited to the person's name, address, date of birth, marital status, contact information, ID issue, and expiry date, financial records, credit information, medical history, where one travels, and intentions to acquire goods and services. In the case of a business, it is often a statement that declares a party's policy on how it collects, stores, and releases personal information it collects. It informs the client what specific information is collected, and whether it is kept confidential, shared with partners, or sold to other firms or enterprises. Privacy policies typically represent a broader, more generalized treatment, as opposed to data use statements, which tend to be more detailed and specific.

The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list.

<span class="mw-page-title-main">Diarmuid O'Scannlain</span> American judge

Diarmuid Fionntain O'Scannlain is a senior United States circuit judge of the United States Court of Appeals for the Ninth Circuit. His chambers are located in Portland, Oregon.

The Red Flags Rule was created by the Federal Trade Commission (FTC), along with other government agencies such as the National Credit Union Administration (NCUA), to help prevent identity theft. The rule was passed in January 2008, and was to be in place by November 1, 2008, but due to push-backs by opposition, the FTC delayed enforcement until December 31, 2010.

<span class="mw-page-title-main">MyLife</span> Online information broker

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Google's changes to its privacy policy on March 16, 2012, enabled the company to share data across a wide variety of services. These embedded services include millions of third-party websites that use AdSense and Analytics. The policy was widely criticized for creating an environment that discourages Internet-innovation by making Internet users more fearful and wary of what they do online.

Spokeo, Inc. v. Robins, 578 U.S. 330 (2016), was a United States Supreme Court case in which the Court vacated and remanded a ruling by United States Court of Appeals for the Ninth Circuit on the basis that the Ninth Circuit had not properly determined whether the plaintiff has suffered an "injury-in-fact" when analyzing whether he had standing to bring his case in federal court. The Court did not discuss whether "the Ninth Circuit’s ultimate conclusion — that Robins adequately alleged an injury in fact — was correct."

Carpenter v. United States, 585 U.S. ___, 138 S.Ct. 2206 (2018), is a landmark United States Supreme Court case concerning the privacy of historical cell site location information (CSLI). The Court held that the government violates the Fourth Amendment to the United States Constitution when it accesses historical CSLI records containing the physical locations of cellphones without a search warrant.

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References

  1. "Spokeo Optimizes People Search For Your Smartphone". SoCalTech. September 13, 2013. Retrieved October 8, 2013.
  2. "Privacy Unplugged". July 22, 2010.
  3. 1 2 David Lazarus (July 2, 2010). "Spokeo website gathers details on everyone, except its founder". Sun-Sentinel . Retrieved October 8, 2013.
  4. Noelle Johansen (February 2, 2011). "Spokeo and friends means privacy endangered". Utah Statesman. Retrieved October 9, 2013.
  5. Matt Marshall (November 29, 2006). "Spokeo — integrates MySpace, Facebook, Flickr and more". VentureBeat . Retrieved October 8, 2013.
  6. 1 2 Brandon, John (January 19, 2011). "Spokeo A Growing Threat To Internet Privacy, Cyber Security Experts Warn". Fox News .
  7. "Spokeo on the Forbes America's Most Promising Companies List". Forbes .
  8. "Q&A with Spokeo founder Harrison Tang on funding a startup, challenges and secrets of success". Los Angeles Daily News . May 28, 2015.
  9. JR Raphael (March 10, 2009). "People Search Engines: They Know Your Dark Secrets…And Tell Anyone". PC World . Retrieved October 8, 2013.
  10. Removing Your Listing from Spokeo , retrieved August 25, 2018
  11. Amar Toor (January 20, 2011). "Spokeo Publishes All of Your Personal Information in One Place. Here's How to (Temporarily) Protect Your Privacy". Switched.com. Retrieved October 9, 2013.
  12. Grant Gross (July 2, 2010). "Spokeo: CDT's Privacy Complaint 'unwarranted'". PC World . Retrieved October 9, 2013.
  13. "Spokeo unveils service to help curb fraud". October 23, 2015.
  14. "CBS47.tv – New Website Sparks Privacy Concerns". April 2010. Retrieved April 11, 2010.
  15. "WILX.com – What Does Spokeo Say About You?". April 7, 2010. Retrieved April 7, 2010.
  16. "FTC Issues First Internet Data Fine" . Retrieved June 13, 2012.
  17. "Spokeo Agrees to $800,000 FTC Settlement". The National Law Review. Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. June 16, 2012. Retrieved June 20, 2012.
  18. Wyatt, Edward (June 13, 2012). "Spokeo Is Penalized by F.T.C. in Sale of Personal Data". The New York Times. p. B2. Retrieved February 12, 2018.
  19. "Spokeo to Pay $800,000 to Settle FTC Charges Company Allegedly Marketed Information to Employers and Recruiters in Violation of FCRA". Federal Trade Commission . June 12, 2012. Retrieved February 12, 2018.
  20. Hachman, Mark (July 20, 2010). "Spokeo Suit Claims Site Offers Inaccurate Info". PC Magazine. Retrieved December 11, 2010.
  21. "Court Dismisses Class Action Against Spokeo for Lack of Standing -- Robins v. Spokeo". February 7, 2011. Retrieved October 8, 2013.
  22. Note, The Supreme Court, 2015 Term — Leading Cases , 130 Harv. L. Rev. 437 (2016).
  23. Robins v. Spokeo, Inc., 742F.3d409 (9th Cir.2014).
  24. "Congress's power to permit lawsuits at issue". April 27, 2015.
  25. Liptak, Adam (May 17, 2016). "Supreme Court Returns False-Data Case to Appeals Panel". The New York Times . p. B3. Retrieved February 12, 2018.
  26. William Baude, Standing in the Shadow of Congress , 2016 S. Ct. Rev. 197 (2016).
  27. "Spokeo, Inc. v. Robins".
  28. "Archived copy" (PDF). Archived from the original (PDF) on July 7, 2017. Retrieved June 27, 2017.{{cite web}}: CS1 maint: archived copy as title (link)
  29. Johnson, Erik L. (February 7, 2023). "Ninth Circuit Vacates and Remands $8 Million CFPB Judgment in Lawsuit Against Mortgage Services Company". Consumer Finance Monitor. Retrieved April 29, 2023.
  30. Robins v. Spokeo, Inc., 867F.3d1108 (9th Cir.2017).
  31. Note, Recent Case: Ninth Circuit Allows Fair Credit Reporting Act Class Action to Proceed Past Standing Challenge , 131 Harv. L. Rev. 894 (2018).
  32. Spokeo, Inc. v. Robins ,138S. Ct.931(2018).
  33. "Former Grant student wins Spokeo scholarship". November 12, 2015.
  34. "Pasadena-based Spokeo emerges as a top people search engine". January 8, 2015.
  35. Waddell, Kaveh (January 17, 2017). "How FamilyTreeNow Makes Stalking Easy". The Atlantic. Retrieved August 31, 2020.
  36. Graham, Jefferson. "Reselling your personal data pays off for Spokeo". USA TODAY. Retrieved August 31, 2020.

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