Sports Entertainment Group

Last updated

Sports Entertainment Group
Formation1994 (1994) [1]
Type Publicly listed company
Headquarters Melbourne, Victoria, Australia
CEO
Craig Hutchison
Chairman
Craig Coleman
Colm O'Brien
Andrew Moffat
Ronald Hall
Chris Giannopoulos
Website sportsentertainmentnetwork.com.au
Formerly called
Ledge Group Limited (1994)
Media Technology Corporation Limited (1994–2000)
Data and Commerce Limited (2000–2004)
Pacific Star Network Limited (2004–2020) [1]

Sports Entertainment Group (SEG), formerly Pacific Star Network, [2] is an Australian sports media content and entertainment business. SEG is the owner and parent company of Sports Entertainment Network (SEN).

Contents

History

After going through a number of name changes in the 1990s and early 2000s, the company was known as Pacific Star Network for 16 years. [1]

In December 2014, Pacific Star Network acquired Morrison Media Services, the publisher of Frankie Magazine and Smith Journal. [3] They sold Morrison Media Services to Nextmedia in September 2018. [4]

In January 2018, Pacific Star Network acquired 100 per cent of equity in Crocmedia. [5] In September 2020, Pacific Star Network rebranded Crocmedia as Sports Entertainment Network (SEN). [6] Two months later, Pacific Star Network changed its name to Sports Entertainment Group (SEG). [2] [7]

In September 2023, it was reported that SEG posted a $9.2 million loss in the 2022–23 financial year. The company reportedly asked for covenant relief from the bank in the June quarter. [8] [9] In November 2023, it was reported that SEG required a cash injection or new investors in the next nine months to survive. [10] To finish the year, SEG sold 3.75 per cent of their sporting teams business, SEN Teams, and received $1.5 million in investor funds from new individual shareholders. [11] [12]

SEN Teams

SEG's sporting teams business, SEN Teams, is the owner of five clubs as of March 2024. [12]

Under Pacific Star Network and Crocmedia, the company owned 25 percent of National Basketball League (NBL) team Melbourne United between 2018 and 2021. [13] [14]

In July 2021, SEG purchased rival NBL team the Perth Wildcats [15] [16] [17] for roughly $8.5 million. [11] In November 2021, SEG's New Zealand subsidiary purchased New Zealand National Basketball League (NZNBL) team the Otago Nuggets. [18] In March 2022, SEN unveiled the Southern Hoiho for the inaugural Tauihi Basketball Aotearoa season. [19] SEN Teams purchased Women's National Basketball League (WNBL) team the Bendigo Spirit in April 2022 [20] and acquired a Super Netball team licence in July 2023, [21] which became the Melbourne Mavericks. [11]

In May 2024, SEN Teams were revealed as the front runners to take over ownership of the Perth Lynx from Basketball Western Australia after Basketball Australia reportedly granted the organisation permission to run a second WNBL club. [22]

Assets

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References

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  7. "Sports Entertainment Network year of aggressive growth lifted revenue and profit". mediaweek.com.au. 31 August 2021. Retrieved 8 October 2021. The year saw two rebrands under CEO Craig Hutchison with the names Pacific Star Network and Crocmedia being dropped for Sports Entertainment Group and Sports Entertainment Network.
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  24. 1 2 "Bravo Management Acquires Precision Sports and Entertainment Group". ministryofsport.com.au. 2019. Retrieved 8 October 2021. Bravo has been considering getting back into representing current athletes for some time after merging in with Pacific Star Network and the broader Crocmedia business...
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