Sportswashing

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F1 in Bahrain is an example of sportswashing. Anti-F1 protester.JPG
F1 in Bahrain is an example of sportswashing.

Sportswashing is a term used to describe the practice of nations, individuals, groups, corporations, or governments using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing, or sponsoring sporting teams, or participating in a sport. [1]

Contents

At the international level, it is believed that sportswashing has been used to direct attention away from poor human rights records and corruption scandals. [2] At the individual and corporate levels, it is believed that sportswashing has been used to cover up vices, crimes, and scandals. Sportswashing is an example of reputation laundering.

Overview

President Vladimir Putin holding the FIFA World Cup Trophy at a pre-tournament ceremony in Moscow on 9 September 2017 Vladimir Putin FIFA World Cup Trophy Tour kick-off ceremony.jpg
President Vladimir Putin holding the FIFA World Cup Trophy at a pre-tournament ceremony in Moscow on 9 September 2017

Internationally, sportswashing has been described as part of a country's soft power. [3] [4] [5] [6] The first usage of the term "sportswashing" may have been applied to Azerbaijan and its hosting of the 2015 European Games in Baku. [7]

Officials and organizations accused of sportswashing[ which? ], in recent years gulf states have been the most vocal to push back against these claims, often arguing that they simply want to enjoy sporting events in their home countries, or to engage in new investments. [8] [9] These accused parties often say that sporting boycotts and event relocation are both unfair to sporting fans and are ineffective in changing government policy, in the case of F1 the league has even argued that "the sport is better able to effect change by visiting these countries and holding them to commitments they have made that are legally binding." [10] [ unreliable source? ] [11] [12] The 2018 FIFA World Cup held in Russia has been cited as an example to tackle the country's global reputation, which was low due to its foreign policy and the sporting event changed the focus of discussions to the success of the World Cup. [13]

Companies have also been accused of sportswashing include Ineos' sponsorship of professional cycling's Team Sky (now the Ineos Grenadiers) in 2019, [14] and Arabtec's sponsorship of Manchester City F.C. [15]

A key characteristic of sportswashing is the very costly efforts parties must undertake as it is not just about getting the rights to an event but building the infrastructure to hold these games. For example, leading up to the 2022 FIFA World Cup the host country Qatar, the smallest country to ever host the World Cup, invested around $220 billion into luxury accommodations, expanded transport networks, and stadiums to prepare. [16] In March 2021, human rights organization Grant Liberty said that Saudi Arabia alone has spent at least $1.5 billion on its own alleged sportswashing activities. [17] [18]

Hosting

Basketball

Philippine President Bongbong Marcos in a courtesy call with members of the FIBA Central Board on 28 April 2023 the day before the Drawing Ceremony. 2023 PBBM courtesy call FIBA World Cup 1.jpg
Philippine President Bongbong Marcos in a courtesy call with members of the FIBA Central Board on 28 April 2023 the day before the Drawing Ceremony.

Boxing

Cycling

Cricket

Association football tournaments

Russia handing over the symbolic relay baton for the hosting rights of the 2022 FIFA World Cup to Qatar in June 2018 Rusia entrego el relevo de la antorcha de la Copa del Mundo a Qatar.jpg
Russia handing over the symbolic relay baton for the hosting rights of the 2022 FIFA World Cup to Qatar in June 2018
Chelsea playing against Arsenal at Baku Olympic Stadium during the UEFA Europa League Final on 29 May 2019 Chelsea won UEFA Europa League final at Olympic Stadium and President Ilham Aliyev watched the final match 13.jpg
Chelsea playing against Arsenal at Baku Olympic Stadium during the UEFA Europa League Final on 29 May 2019

Esports

Golf

Motorsport

Formula One

Russian President Vladimir Putin congratulates Lewis Hamilton, the winner of 2014 Russian Grand Prix Hamilton and Putin.jpg
Russian President Vladimir Putin congratulates Lewis Hamilton, the winner of 2014 Russian Grand Prix
Azerbaijani President Ilham Aliyev awarding the 2019 Azerbaijan Grand Prix trophy to race winner Valtteri Bottas Ilham Aliyev watched the opening ceremony of the 2019 Formula-1 Azerbaijan Grand Prix and final race 20.jpg
Azerbaijani President Ilham Aliyev awarding the 2019 Azerbaijan Grand Prix trophy to race winner Valtteri Bottas

Formula E

Grand Prix motorcycle racing

Rally

Touring car racing

Olympic Games

Fireworks over Fisht Olympic Stadium following the lighting of the Olympic Cauldron at the 2014 Winter Olympics. Opening of XXII Winter Olympic Games (2338-13).jpg
Fireworks over Fisht Olympic Stadium following the lighting of the Olympic Cauldron at the 2014 Winter Olympics.

Rugby Union

Police officers guarding a barbed wire perimeter around Eden Park near Kingsland railway station in New Zealand during 1981 South African rugby tour. 1981-springbok-tour-auckland-kingsland-station.jpg
Police officers guarding a barbed wire perimeter around Eden Park near Kingsland railway station in New Zealand during 1981 South African rugby tour.

Rugby Union tours involving South Africa during the Apartheid era: [82]

Tennis

Professional wrestling

Other events

Paramount leader of China Xi Jinping attends the opening ceremony of 2019 Military World Games in Wuhan, China Military World Games (2019-10-18) 01.jpg
Paramount leader of China Xi Jinping attends the opening ceremony of 2019 Military World Games in Wuhan, China

Corporate sponsorship

Association football

Luis Suarez wearing FC Barcelona jersey bearing Qatar Airways logo as sponsor Luis Suarez FCB 2014.jpg
Luis Suárez wearing FC Barcelona jersey bearing Qatar Airways logo as sponsor

Australian rules football

Cycling

Golf

Motorsport

Ownership

Association football

Domestic teams:

Foreign ownership:

Newcastle United fans celebrating the completed takeover of the team outside St James' Park on 7 October 2021 Newcastle United fans gather celebrating new ownership.jpg
Newcastle United fans celebrating the completed takeover of the team outside St James' Park on 7 October 2021

Basketball

Cricket

Cycling

Motorsport

Other

By individuals

By nations

See also

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