Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.
Technology transfer (TT), also called transfer of technology (TOT), is the process of transferring (disseminating) technology from the person or organization that owns or holds it to another person or organization, in an attempt to transform inventions and scientific outcomes into new products and services that benefit society. Technology transfer is closely related to knowledge transfer.
A science park is defined as being a property-based development that accommodates and fosters the growth of tenant firms and that is affiliated with a university based on proximity, ownership, and/or governance. This is so that knowledge can be shared, innovation promoted, technology transferred, and research outcomes progressed to viable commercial products. Science parks are also often perceived as contributing to national economic development, stimulating the formation of new high-technology firms, attracting foreign investment and promoting exports.
Social responsibility is an ethical framework in which a person works and cooperates with other people and organizations for the benefit of the community.
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, including MBA, executive education, and PhD programmes.
Strathmore University is a chartered university based in Nairobi, Kenya.
The following outline is provided as an overview of and topical guide to marketing:
The shifted Gompertz distribution is the distribution of the larger of two independent random variables one of which has an exponential distribution with parameter and the other has a Gumbel distribution with parameters and . In its original formulation the distribution was expressed referring to the Gompertz distribution instead of the Gumbel distribution but, since the Gompertz distribution is a reverted Gumbel distribution, the labelling can be considered as accurate. It has been used as a model of adoption of innovations. It was proposed by Bemmaor (1994). Some of its statistical properties have been studied further by Jiménez and Jodrá (2009) and Jiménez Torres (2014).
The Aho Group Report on Creating an Innovative Europe was published in 2006. The report was written by a four-member group chaired by Esko Aho, former Finnish Prime Minister. The committee was created at the Hampton Court summit in the United Kingdom (UK) in October 2005. The report focuses on the creation of innovation friendly markets, strengthening of R&D resources, increasing the structural mobility in Europe and to foster a culture which celebrates innovation.
The National School of Political Science and Public Administration is a public university in Bucharest, Romania, founded in 1991.
Brian David Smith is a strategic management consultant, academic and author. His particular interests include the evolution of business models and competitive strategies in the life science sector, particularly pharmaceuticals and medical technology. His academic research on these topics informs both his consultancy and writing.
Jaideep Prabhu is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation.
Innovation Research Interchange (IRI) is a division of the National Association of Manufacturers, a nonprofit association based in Washington, D. C., United States. IRI was founded as a private non-profit association in 1938 and merged with the NAM in 2022. IRI's mission is "To enhance the innovation leader's and innovation teams' ability to create new value and growth by providing platforms and learning opportunities to share best and next practices, improving team and individual competencies, providing strategic information on the future of innovation execution and leadership, and enhancing and supporting a vibrant community for innovation leadership."
Philippus Henricus Benedictus Franciscus "Philip Hans" Franses is a Dutch economist and Professor of Applied Econometrics and Marketing Research at the Erasmus University Rotterdam, and dean of the Erasmus School of Economics, especially known for his 1998 work on "Nonlinear Time Series Models in Empirical Finance."
Ramón O'Callaghan is a Spanish organizational theorist, emeritus professor of information systems and innovation management at the Tilburg University, and dean of Porto Business School, the business school of the University of Porto in Porto, Portugal. He is particularly known for his work on electronic data interchange.
Renana Peres is an Israeli researcher and a faculty member at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She serves as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania. Peres is the founding CEO of PerSay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and International Journal of Research in Marketing and has published her research in top academic and practitioner journals in the fields of marketing and management.
Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management.
Eitan Muller is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing.
Grassroots Innovation is the voluntary generation and development of innovations by any member of an organization, regardless of function or seniority.
