Studio 65

Last updated
Studio 65
Founded1965
Headquarters

Studio 65 (Studiosessanta5) is an Italian architecture studio.

Contents

It was founded in 1965 in Turin as an avant-garde experimental collective of architects, designers, poets and artists. Its founders were Franco Audrito, Roberta Garosci, Enzo Bertone, Paolo Morello, and Paolo Rondelli. [1]

Studio 65 played an essential role in the Radical movement in Italian design in the 1960-70s. Some of the most famous products they designed are the Bocca sofa [2] and Capitello chair [3] . Other notable projects include the Leonardo sofa, which became one of the icons of the Radical Design movement, the interior design of the Casa Canella apartment, the Palladian Villa, as well as the Barbarella nightclub. [1]

Other members of the Radical design movement from Turin were Piero Gatti-Cesare Paolini-Franco Teodoro, LIBIDARCH, Ceretti-Derossi-Rosso, Guido Drocco, Franco Mello, and Piero Gilardi. [4]

Towards the end of the seventies, the collective broke up, and Audrito and Sampanitou - keeping the name Studio 65 - started an Architectural and design activity base in Arab countries, in parallel with a work of re-edition, rediscovery and contamination of some of the most iconic pieces of their production and creation of unique pieces, often produced in collaboration with iconic Made in Italy companies such as Gufram and Savio Firmino. [5] Currently, the firm has offices in Turin, Jeddah, Riyad and Bali. [1]

Bocca Sofa

Bocca sofa designed by Studio 65 Sofa Bocca, Studio 65.jpg
Bocca sofa designed by Studio 65

The Bocca sofa was designed in 1970 as part of the project for a new fitness centre in Milan that Studio 65 was commissioned to complete. The couch was a tribute to Salvador Dali's surrealistic portrait of Mae West. [6] It was made of soft polyurethane upholstered with fabric and produced by Gufram, an Italian furniture manufacturer. The original name was Marilyn, and it was dedicated to Marilyn Monroe as well as the owner of the gym, Marilyn Garosci. [6] According to one of its designers, Franco Audrito, the sofa "spoke out about our obsession with appearance." [6] In 2004 it was introduced in Rotationally Molded Polyethylene with Heller Furniture. The Bocca sofa is still in production by Gufram and Heller Furniture.

Capitello Chair

Capitello designed by Studio65 Capitello, Studio65.jpg
Capitello designed by Studio65

The iconic Capitello Chair was created in 1971 and manufactured by Gufram. Like most design objects created by the Radical Design movement, they were controversial and provocative, aiming to destabilize expectations. [7] As a marketing slogan, they used the statement "To sit on the past." [1] As Maria Cristina Didero writes, "sitting on history" became a clear statement that it was possible to break with traditions and the overwhelming weight of Modernism and fight for your ideas via imaginative expression." [8]

Marilyn/Bocca, Leonardo and Capitello are part of the Vitra Design Museum permanent collection. [9] [10] [1]  And were included in the exhibition Pop Art Design by Vitra Design Museum. [11]

Related Research Articles

<span class="mw-page-title-main">Ettore Sottsass</span> Italian architect (1917–2007)

Ettore Sottsass was a 20th-century Italian architect, noted for also designing furniture, jewellery, glass, lighting, home and office wares, as well as numerous buildings and interiors — often defined by bold colours.

<span class="mw-page-title-main">Mario Bellini</span> Italian architect and designer

Mario Bellini is an Italian architect and designer. After graduating from the Polytechnic University of Milan in 1959, Bellini pursued a career as an architect, exhibition designer, product designer, and furniture designer during the Italian economic boom of the late 20th century. Bellini has received several accolades in a variety of design fields, including eight Compasso d'Oro awards and the Gold Medal for Lifetime Achievement by the Triennale di Milano. In 2019, the Italian President of the Chamber of Deputies, Roberto Fico, awarded Bellini a career medal in recognition of his contributions to Italian architecture and design.

Superstudio was an architectural firm, founded in 1966 in Florence, Italy by Adolfo Natalini and Cristiano Toraldo di Francia. Gian Piero Frassinelli, Alessandro, and Roberto Magris, Alessandro Poli later joined.

<span class="mw-page-title-main">Bean bag chair</span> Anatomic chair design

The Sacco chair, also called a bean bag chair,beanbag chair, or simply a beanbag, is a large fabric bag, filled with polystyrene beans, designed by Piero Gatti, Cesare Paolini and Franco Teodoro in 1968. The product is an example of an anatomic chair, as the shape of the object is set by the user. “[The Sacco] became one of the icons of the Italian anti-design movement. Its complete flexibility and formlessness made it the perfect antidote to the static formalism of mainstream Italian furniture of the period,” as Penny Spark wrote in Italian Design – 1870 to the Present.

<span class="mw-page-title-main">Gaetano Pesce</span> Italian architect (1939–2024)

Gaetano Pesce was an Italian architect and a design pioneer of the 20th century. Pesce was born in La Spezia in 1939, and he grew up in Padua and Florence. During his 50-year career, Pesce worked as an architect, urban planner, and industrial designer. His outlook is considered broad and humanistic, and his work is characterized by an inventive use of color and materials, asserting connections between the individual and society, through art, architecture, and design to reappraise mid-twentieth-century modern life.

Antonio Citterio is an Italian architect, furniture designer and industrial designer who lives and works in Milan.

<span class="mw-page-title-main">Cini Boeri</span> Italian architect and designer (1924–2020)

Maria Cristina Mariani Dameno, known as "Cini Boeri" was an Italian architect and designer. She was considered "one of the great pioneering women in Italian design and architecture", who was described as a "formidable architect and designer, paragon of Milanese elegance and verve."

<span class="mw-page-title-main">Richard Hutten</span> Dutch designer

Richard G. J. Hutten is a Dutch industrial designer, art director, and artist who is active in furniture design, product design, interior design, and exhibition design.

In Italian design, the Radical period took place in the late 1960s, with a shift in style among the avant-garde. Probably the most notable result of this avant-garde period is the installation called "Superarchitettura", made in Pistoia in 1966. Another important exhibition dedicated to radical design in Italy was held at MoMA in 1972.

<span class="mw-page-title-main">Fabio Novembre</span> Italian architect and designer (born 1966)

Fabio Novembre is an Italian architect and designer.

Ronan & Erwan Bouroullec are brothers noted for their design work, which has been featured in publications and museums globally — and spans a wide range from tables and chairs to tableware, rugs, textile walls, office furniture, ceramics, art objects and urban projects.

<span class="mw-page-title-main">Poltrona Frau</span> Italian furniture manufacturer

Poltrona Frau is a furniture-maker founded in 1912 by Sardinian-born Renzo Frau in Turin, Italy, headquartered since the early 1960s in Tolentino and specializing in leather seating for interior and automotive applications. The company name combines poltrona, the Italian word for 'armchair', and Frau, the last name of its founder.

<span class="mw-page-title-main">Gufram</span> Italian furniture company

Gufram is an Italian furniture manufacturer known for avant-garde, conceptual, witty, and Pop-art influenced designs; the unconventional use of industrial materials; collaborations with well known architects and designers; and the contribution its products made to the aesthetics of the 1960s Radical period of Italian design.

<span class="mw-page-title-main">Michael Young (industrial designer)</span> British industrial designer and creative director

Michael Young is a British industrial designer and creative director based in Hong Kong. He works in the areas of product, furniture and interior design with studios in Hong Kong and Brussels. He is known for unconventional use of materials and manufacturing processes, and collaborations with brands such as Brionvega, Cappellini, KEF, La Manufacture, and MOKE International. He is interested in "how disruption in society always has a design response, because it usually creates a need for things that perform."

Paola Navone is an Italian architect and designer. She was born 1950 in Turin, Italy.

<span class="mw-page-title-main">Zanotta (company)</span> Italian furniture company

Zanotta is an Italian furniture company particularly known for the iconic pieces of Italian design it produced in the 1960s, 70s, and 80s. These include the "Sacco" bean bag chair and "Blow", the first mass-produced inflatable chair. The company was founded in 1954 and has its main plant in Nova Milanese. In 1984 Zanotta established its experimental division, Zabro, headed by Alessandro Guerriero, with Alessandro Mendini and Stefano Casciani. Since the death of its founder, Aurelio Zanotta, in 1991, it has been run by members of his family. Zanotta's products were awarded the Compasso d'Oro in 1967, 1979, 1987 and 2020.

<span class="mw-page-title-main">Charles Stendig</span> American furniture importer (1924–2024)

Charles William Stendig was an American businessman and philanthropist who was the founder of Stendig, Inc. The company was active between 1955 and 1976 and imported a unique selection of modern European furniture to the United States, focusing on contract-grade pieces suitable for commercial use. Stendig was among the pioneers of the movement that would later become known as mid-century modern.

Adolfo Natalini was an Italian architect.

<span class="mw-page-title-main">Heller, Inc.</span> American manufacturer of furniture and housewares

Heller is an American company founded in 1971 that makes and sells indoor/outdoor furniture and accessories. It is headquartered in Westport, Connecticut, United States. Its founder, Alan Heller, invited well-known architects and designers including Mario Bellini, Frank Gehry, and Lella and Massimo Vignelli to create products for the company.

<span class="mw-page-title-main">Maria Cristina Didero</span> Italian curator, historian, and author

Maria Cristina Didero is an Italian curator, historian, author, and design scholar. She is curatorial director for Design Miami. Didero is quoted as saying that, "design is all about people, not about chairs."

References

  1. 1 2 3 4 5 Didero, Maria Cristina (2017). SuperDesign: Italian Radical Design 1965–75. New York: The Monacelli Press. p. 193. ISBN   978-1580934954.
  2. "Studio 65. Progetto. Bocca" . Retrieved 13 March 2019.
  3. "Studio 65. Progetto. Capitello" . Retrieved 13 March 2019.
  4. Didero, Maria Cristina (2017). SuperDesign: Italian Radical Design 1965–75. New York: The Monacelli Press. p. 74. ISBN   978-1580934954.
  5. "米兰展预览丨极具创造力的Savio Firmino媒体社交舞台". 2018-04-16. Retrieved 19 January 2021.
  6. 1 2 3 "AD/Architectural Digest: The Rich History Behind Studio 65's Iconic Lips Sofa". 10 August 2017. Retrieved 13 March 2019.
  7. "The Metropolitan Museum. Collection. "Capitello" Chair, 1971" . Retrieved 13 March 2019.
  8. Didero, Maria Cristina (2017). SuperDesign: Italian Radical Design 1965–75. New York: The Monacelli Press. p. 70. ISBN   978-1580934954.
  9. "Design Museum Collection. Bocca" . Retrieved 13 March 2019.
  10. "Design Museum Collection. Capitello" . Retrieved 13 March 2019.
  11. "Design Museum. Pop Art Design" . Retrieved 13 March 2019.