Stylist (magazine)

Last updated

Stylist
Stylist (magazine) issue 54 cover.jpg
FrequencyWeekly
Total circulation
(January – June 2019)
404,392 [1]
First issue7 October 2009 (2009-10-07)
CompanyThe Stylist Group
(DC Thomson)
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Website stylist.co.uk

Stylist is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a monthly print edition, as well as a website and weekly newsletters. [2]

Contents

Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by Shortlist Media Ltd, [3] and after the closure of the print edition of ShortList, Shortlist Media rebranded as 'The Stylist Group'. [4]

Audience and content

Stylist targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news. [3] The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives. [5]

Stylist has featured Hollywood stars Angelina Jolie, Penélope Cruz, Jennifer Lopez and Jennifer Aniston on the cover as well as Hillary Clinton, comedian Tina Fey, activist X González and classicist Mary Beard. [6] The magazine has commissioned children's author and illustrator Quentin Blake and artist Rob Ryan to create bespoke front covers. [7]

The advertisers of the magazine include Escada, Hugo Boss, Guerlain and Yves Saint Laurent. [6]

Stylist magazine has an average distribution of 365,000 copies per issue. [8]

Stylist hosts regular Stylist Network Events, including Stylist Live, which includes career-focused talks with business entrepreneurs, as well as curated shopping and fitness workouts, where an average of 200 Stylist readers buy tickets to attend the London-based sessions. [9]

Distribution and expansion

Stylist is distributed free every month in London, Manchester, Leeds, Edinburgh, Glasgow, Liverpool and Birmingham, as well as in French Connection stores, airport lounges, city centre offices and gyms. [3] It is also available by subscription, on Apple News and via the app. [10]

The online home of Stylist Magazine, which debuted in September 2010, offers up-to-date news on travel, fitness, entertainment, fashion, and lifestyle from a feminist perspective.

Stylist began sending out Stylist Loves, a daily newsletter with advise on work, fashion, beauty, and current events, in April 2019.

In April 2013, Groupe Marie Claire and Shortlist Media collaborated to launch Stylist's weekly edition in France. The publication was given out for free every Thursday in nine different cities, including Paris, Lyon, Marseille, Aix-en-Provence, Toulouse, Bordeaux, Nantes, Lille, and Strasbourg. [11]

Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newsstand. [12]

During the COVID-19 pandemic, Stylist ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown. [13]

Subscription products

In early 2021 Stylist launched a paid content fitness platform Strong Women Training Club, offering 1 and 12-month subscription options. It offers various training plans at beginner, intermediate and expert levels.

An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic. It offers 3, 6 and 12-month subscription options.

Awards

Awards include:

Related Research Articles

<span class="mw-page-title-main">Magazine</span> Publication that is typically distributed at a regular interval

A magazine is a periodical publication, generally published on a regular schedule, containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three.

<i>Mens Health</i> Magazine

Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands.

<i>HK Magazine</i> English-language alternative weekly magazine

HK Magazine was a free English-language alternative weekly published by HK Magazine Media Group in Hong Kong. Launched in 1991, it offered coverage of local affairs, social issues as well as entertainment listings. The 1000th issue was published in 2013, the same year that it was sold to the South China Morning Post (SCMP) group. The magazine printed its final issue on 7 October 2016. This was the third SCMP subsidiary to close since the takeover of the newspaper by the Alibaba Group.

<i>Hello!</i> (magazine) UK weekly magazine

Hello! is a royalist weekly magazine specializing in celebrity news and human-interest stories, first published in the United Kingdom on May 21, 1988, following the format of ¡Hola!, the Spanish weekly magazine. It often covers aristocrats, celebrities and royalty. Its editorial focus is illustrated in the fact that for 21 consecutive editions, straddling 2022-23, it featured Kate Middleton on its cover; all involved flattering stories.

<i>Nylon</i> (magazine) American fashion magazine

Nylon is an American multimedia brand, publishing company, and lifestyle magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Originally a print publication, it switched to an all digital format in 2017. Its name references New York and London, and it is currently owned by Bustle Digital Group. The magazine will return to print in 2024.

<i>The Lady</i> (magazine)

The Lady is one of Britain's longest-running women's magazines. It has been in continuous publication since 1885 and is based in London. It is particularly notable for its classified advertisements for domestic service and child care; it also has extensive listings of holiday properties.

<i>Cleo</i> (magazine)

Cleo is an Australian monthly women's magazine. The magazine was founded in 1972 in Australia; the Australia and New Zealand editions were discontinued in February 2016. Aimed at an older audience than the teenage-focused Australian magazine Dolly, Cleo was published by Bauer Media Group in Sydney and was known for its Cleo Bachelor of the Year award. In June 2020, Cleo was acquired by the Sydney investment firm Mercury Capital.

<i>Look</i> (UK magazine) Defunct British glossy fashion and celebrity weekly magazine

Look was a glossy high street fashion and celebrity weekly magazine for young women that ran for eleven years (2007–2018). It was published by TI Media, and edited by Gilly Ferguson. The magazine focused on fashion, high street shopping advice, celebrity style and news, and real-life stories.

ShortList was a free weekly magazine published in London. Launched in 2007, it was published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women. Another publication, Shortlist Dubai, launched in March 2015. The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure. The magazine released its last issue on 20 December 2018.

<i>WSJ Magazine</i> Luxury news and lifestyle magazine

WSJ Magazine is a luxury glossy news and lifestyle monthly magazine published by The Wall Street Journal. It features luxury consumer products advertisements and is distributed to subscribers in large United States markets. Its coverage spans art, fashion, entertainment, design, food, architecture, travel and more. As of October 2012, Kristina O'Neill was Editor in Chief. Launched as a quarterly in 2008, the magazine grew to 12 issues a year for 2014. It was originally intended to be a monthly magazine named Pursuits.

<i>Glamour</i> (magazine) American magazine

Glamour is an online women's magazine published by Condé Nast Publications. It was originally called Glamour of Hollywood. From 1939 to 2019, Glamour was a print magazine. After a low number of subscribers Glamours' last edition was on January 2019.

<i>Campaign</i> (magazine) Global business magazine

Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.

Exact Editions is an integrated content management platform for magazine and book publishers. It was launched in 2005 by Adam Hodgkin, Daryl Rayner and Tim Bruce. The platform expanded from a web-based subscription service into developing branded iOS apps for Apple’s Newsstand. These use the freemium model, offering subscriptions via an in-app purchase. They allow users to sync issues for offline use, share app content via social media and email, and bookmark pages to return to.

<i>Time Out</i> (magazine) Global magazine

Time Out is a global magazine published by Time Out Group. Time Out started as a London-only publication in 1968 and has expanded its editorial recommendations to 333 cities in 59 countries worldwide.

<i>Take a Break</i> (magazine)

Take a Break is a British women's magazine founded in 1990 and published by H Bauer UK, a subsidiary of the German Bauer Media Group on a weekly basis, with new issues released every Thursday. The current editor is Rebecca Fleming, having taken over the role after the resignation of John Dale in 2010. Dale had been editor since 1991.

A digital newsstand is a digital distribution platform for downloadable newspapers, magazines and journals. Examples include Apple's Newsstand and Google Play Newsstand – both of which have been discontinued – Amazon Kindle Newsstand and Magzter. It is an online development of the traditional news stand.

Woman & Home is a monthly lifestyle magazine published by Future PLC. The London-based women's lifestyle brand produces fashion and beauty features for women in their 40s and older, along with articles on the home and garden, fashion and beauty, food pages with recipes and meal plans, travel content, and research-based health features that are tailored to women in the target demographic. The magazine also publishes monthly book reviews, author interviews, and occasional short stories.

<span class="mw-page-title-main">Apple News</span> News aggregator app

Apple News is a news aggregator app developed by Apple Inc., for its iOS, iPadOS, watchOS, and macOS operating systems. The iOS version was launched with the release of iOS 9. It is the successor to the Newsstand app included in previous versions of iOS. Users can read news articles with it, based on publishers, websites and topics they select, such as technology or politics.

The British Society of Magazine Editors (BSME) is a professional association of print and online magazine editors in the United Kingdom. Established in 1981, as of 2016 the BSME has 148 members. Its annual awards—the BSME Awards and the BSME Rising Stars Awards—are highly regarded in the British magazine industry.

Shortlist Media was a publisher and media platform based in the UK. Founded in 2007, Shortlist Media published magazines, ShortList and Stylist, and digital brands, Emerald Street and Mr. Hyde. In 2018, Shortlist Media announced that it would be rebranding as The Stylist Group, and shifting focus to expanding its Stylist brand. The Stylist Group is wholly owned by a Scottish publishing company, DC Thomson. Ella Dolphin is the current CEO.

References

  1. "Stylist". ABC. 2019. Retrieved 14 October 2019.
  2. Shortlist’s free women’s weekly launches, Marketing Week
  3. 1 2 3 Stylist revealed as ShortList's brand for women's free mag, Media Week
  4. ShortList shuts in print as publisher rebrands as The Stylist Group
  5. Stylist magazine storms on to free title scene, PR Week
  6. 1 2 Stylist magazine celebrates first year's worth of covers, Campaign Live
  7. Stylist lines up Quentin Blake as new cover star, guardian.co.uk
  8. Mag ABCs: Cosmopolitan and Glamour suffer sales falls, Press Gazette
  9. Stylist launches website with daily content, Campaign Live
  10. Stylist Magazine, Newstand
  11. Sweney, Mark (16 January 2013). "Shortlist Media to launch French edition of Stylist". The Guardian.
  12. Reynolds, John (23 May 2016). "Popular tablet edition of Stylist magazine scrapped after closure of Apple Newsstand leaves it 'high and dry'". Press Gazette.
  13. Tobbitt, Charlotte (23 March 2020). "Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home". Press Gazette . Retrieved 21 April 2020.
  14. "2010 BSME Awards: The 2010 Winners". British Society of Magazine Editors. Archived from the original on 13 November 2010.
  15. "Welcome to the Women of the Future Awards: 2010 Awards". Women of the Future Awards. Archived from the original on 14 June 2011.
  16. "Growing Business Awards 2010". Real Business. 26 November 2010. Archived from the original on 28 November 2010.
  17. Clark, Nicola (15 December 2010). "Top media brands of the year 2010". Brand Republic. Archived from the original on 27 December 2010.
  18. Rouch, Hannah (27 January 2011). "Johnson & Johnson Beauty Awards". Red.