The International Academy of Digital Arts and Sciences (IADAS) is an organization that was founded in 1998 in New York City to recognize and acknowledge excellence in interactive content across emerging technologies. According to the organization, the academy was founded to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive and new media.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
M&C Saatchi Group is an international communications company, formed in May 1995 as an advertising agency. With more than 2,400 staff, the group has its headquarters in London, and offices in several other countries.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
TheFashion Awards, known as the British Fashion Awards until 2016, is an annual ceremony established in the United Kingdom in 1989 to showcase both British and international individuals and businesses who have made the most outstanding contributions to the fashion industry during the year. The ceremony is organized by the British Fashion Council, and is the primary fundraiser for the BFC's Education Foundation; a charity that promotes excellence in design by financially supporting students with the ability and potential to make an exceptional contribution to the fashion industry.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques. This essay examines how various types of advertising methods can be utilized effectively to reach out to potential consumers
Creative Review is a bimonthly print magazine and website. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film, and gaming. The magazine is published bimonthly in print and also has an online magazine and a podcast.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., "The One Club produces advertising's most prestigious awards program." The One Show coveted pencil award statues are made by New York firm, Society Awards.
The Shorty Awards are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achievements in content creation on Twitter, Facebook, YouTube, Instagram, TikTok, Twitch, and other social networking sites. The Shorty Awards began in 2008 and initially recognized achievements by independent creators on Twitter, with the first formal awards ceremony occurring in February 2009. Since then, the awards, which are now awarded each spring, have shifted their focus to recognize content across numerous platforms.
The Clio Entertainment Awards is an awards program by Clio that recognizes "excellence in marketing and communications" across the entertainment industry—i.e., the industries of film, television, live entertainment, and gaming.
Carlos Souto is an Argentine advertising executive. He is regarded as one of the leading political advertising executives in Argentina. He runs the advertising agency South Communications, which has been engaged in political advertising since 1996. The work teams he organizes and leads have been a key factor in transforming the Latin American political language over the last decade. He took part in work teams with David Ratto, Ramiro Agulla, Dick Morris, Miguel Sal and Darío Lanis.
Due North Communications is an independent Canadian advertising agency. It was named one of Canada's 50 Best Private Managed Companies by The National Post.
the7stars is the UK's largest independent media planning and buying agency. The agency provides media and advertising services to clients, including media planning and buying, creative strategy and content creation, partnerships, insight and analytics, and strategic services.
Established in 1998, the FAB Awards is an international awards program that focuses on food and beverage brands.
The Cresta Awards are worldwide awards whose purpose is to acknowledge high standards of creative achievement in the international advertising, digital design and marketing communications industry. The award decisions are made through an alternative judging process based upon narrow criteria.
Brunico Communications is a Canadian magazine publishing company. The company specializes primarily in online trade magazines serving media industries, including the magazines Playback, Realscreen, Kidscreen and Strategy.
The Construction Marketing Association (CMA) is an association for marketing professionals in the construction industry, based in Naperville, Illinois, in the United States. CMA offers educational resources through its training division, the Construction Marketing Institute. The association was established in 2010 and has around 1,000 members throughout North America and abroad.
