Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films without a traditional video playback device and a typical static broadcasting schedule. In the 20th century, broadcasting in the form of over-the-air programming was the most common form of media distribution. As Internet and IPTV technologies continued to develop in the 1990s, consumers began to gravitate towards non-traditional modes of content consumption, which culminated in the arrival of VOD and over-the-top (OTT) media services on televisions and personal computers.
Streaming television is the digital distribution of television content, such as television series and films, as over-the-top media service (OTT). Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems. In the United States, streaming television has become "the dominant form of TV viewing."
Now is a subscription over-the-top streaming television service operated by British satellite television provider Sky Group and American cable provider Xfinity. Launched in the United Kingdom in 2012, the service is also available in Ireland, Italy, Germany, Austria, Switzerland and the United States.
Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered both as a stand-alone service and as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon MGM Studios or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
Tata Play is an Indian Subscription based Satellite television (DTH) service provider using MPEG-4 digital compression technology, transmitting using INSAT-4A GSAT-10 and GSAT-24 satellites. Incorporated in 2005, it currently offers 630+ channels, 543 SD channels and 91 HD channels and services, along with many other value added services. Tata Play is the largest DTH service provider in India. As of March 2023, according to TRAI Tata Play serves 21.3 million subscribers which is 32.65% of total DTH users in India.
Sun Direct is an Indian subscription based satellite television service provider, owned by Sun Group. It was launched in December 2007. It transmits digital satellite television and audio to households in India. Sun Direct uses MPEG-4 digital compression, transmitting HD Channels and SD Channels on MEASAT-3 at 91.5°E. Sun Direct Max, an Android set-top-box from Sun Direct, which supports 4K with Dolby Vision and Dolby Atmos is expected to launch on June 2024.
Internet television in Australia is the digital distribution of movies and television content via the Internet. In Australia, internet television is provided by a number of generalist, subscription-based streaming service providers, in addition to several niche providers that focus on specific genres. Australia's five major free-to-air television networks also all offer catch up TV of previously broadcast content to watch via their webpages and apps, and a number of ISPs and other companies offer IPTV – the live streaming of television channels sourced from Australia and elsewhere.
HD+ is a premium high-definition (HD) satellite and streamed TV service for German users, owned by HD PLUS GmbH, a subsidiary of SES based in Unterföhring near Munich, Germany.
TV Everywhere refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.
Over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content, such as Netflix and Amazon Prime Video. This content may include shows and movies for which the OTT acquired rights from the content owner. Programming may also include original content produced by the service or specifically for it.
Sun Group is an Indian media conglomerate, based in Chennai. It was founded by Kalanithi Maran in 1992. Sun Group, besides television media, has 48 FM radio stations, two daily newspapers, five magazines, a DTH satellite service and T20 cricket franchises.
HBO Go was an authenticated video on demand of the pay television service HBO. The service allowed subscribers to HBO via television providers to access its programming on-demand via the HBO website, mobile apps, and digital media players among other devices.
Roku is a brand of smart TV operating systems, smart TVs, streaming devices, and smart home and audio products designed and marketed by Roku, Inc., headquartered in San Jose, California, United States. Roku's smart TV products primarily offer access to streaming media content, including streaming television, from online services.
SonyLIV is an Indian subscription video-on-demand over-the-top streaming service owned by Culver Max Entertainment. SonyLIV was introduced in 2013 as the first OTT service in India. As a streaming service, it provides live sports, original titles, other content titles from its own networks and content titles in India licensed from third-parties such as Lionsgate and ITV among others. The Sony Liv content library includes films, TV shows and series, and sports.
Crave is a Canadian subscription video on demand service owned by Bell Media. The service competes directly with other subscription-based over-the-top streaming services operating in Canada, primarily against American-based services.
HBO Now was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Officially unveiled on March 9 and launched on April 7, 2015, the service allowed subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now was available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. As of February 2018, HBO Now had 5 million subscribers.
The Apple TV app is a line of media player software programs developed by Apple Inc. for viewing television shows and films delivered by Apple to consumer electronic devices. It can stream content from the iTunes Store, the Apple TV Channels a la carte video on demand service, and the Apple TV+ original content subscription service. On iPhone, iPad, iPod Touch, Vision Pro, and Apple TV devices it can also index and access content from linked apps of other video on demand services.
Sun NXT is an Indian over-the-top streaming service run by Sun TV Network. It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi. Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.
The Roku Channel is an over-the-top video streaming service owned and operated by Roku, Inc. Launched in September 2017, the service is offered in the U.S., Canada, Mexico and the U.K. The Roku Channel tops U.S. viewership for free ad-supported streaming TV, and reports 120 million viewers as of 2023.
Free advertising supported streaming television (FAST) is a category of streaming television services, akin to linear or cable TV, represented by platforms such as Pluto TV, Rakuten TV, The Roku Channel, Samsung TV Plus, Tubi, and Xumo. These services offer traditional television programming and studio-produced movies without a paid subscription, funded exclusively by advertising. They stand apart from platforms predominantly featuring user-generated content, as well as from subscription-based ad-supported services.
