Super.com

Super.com

Formerly	SnapTravel Snapcommerce
Company type	Private
Industry	Technology
Founded	2016
Founder	Hussein Fazal and Henry Shi
Headquarters	San Francisco , United States
Services	Financing Travel agency
Number of employees	225 (2025)
Website	super.com

Super.com (formerly Snapcommerce and SnapTravel) is a technology company headquartered in San Francisco and co-founded by Hussein Fazal and Henry Shi. The company provides financial services, including reward programs and travel bookings. ^[1]

The company has received venture capital funding from firms including iNovia Capital, Titanium Ventures, and Acrew Capital. Individual investors include basketball player Steph Curry, Shopify president Harley Finkelstein, and software engineer Neha Narkhede. ^{[2] [3] [4]}

History

Super.com was officially founded by Hussein Fazal and Henry Shi in April 2016. ^[5] The company's first product was SnapTravel, a platform for finding and booking hotel deals via SMS and messaging platforms like WhatsApp. ^{[6] [7]} In July of the same year, the company raised $1.2 million during a seed round. ^[8]

Hussein Fazal, Stephen Curry, and TechCrunch Senior Reporter Megan Rose Dickey during TechCrunch Disrupt San Francisco 2019

In 2021, according to Deloitte, the company was named the 5th fastest growing company in North America. ^{[9] [10]} It raised $85 million in a Series B round in the same year led by Inovia Capital and Lion Capital. ^{[11] [12]}

In October 2022, Snaptravel was renamed Super Travel, and the parent company Snapcommerce was renamed Super. ^{[13] [14]} The domain name Super.com was acquired for an undisclosed amount. ^{[15] [16]}

In 2023 Super launched new financial products, including cash advance, earning products, loyalty programs and credit building tools. ^{[17] [18]} Later that year, Financial Times ranked Super.com as the 11th fastest growing company in North American region. ^[19]

In 2024 Super.com launched its Super+ membership program, offering members additional savings and exclusive products. ^[20] Super.com has processed over $2 billion in sales since launch. ^[21]

Investments

Super.com has raised around $150 million in venture capital to date beginning in 2016 with a $1.2 million seed round. This was followed in 2017 by a $8 million Series A round. ^{[22] [8]} In 2021 the company raised an $85 million Series B round led by Inovia Capital and Lion Capital and another $85 million Series C round in 2023, also led by Inovia Capital. ^{[23] [11]} Later that year Super.com was named under Forbes fintech 50 list. ^[24]

Publications

• Satchu, Reza, and Tom Quinn. "SnapTravel: Betting on 'Super.com'." Harvard Business School Case 824-196, June 2024. ^[25]

References

1. PYMNTS (2023-04-24). "Super.com Raises $85 Million for Savings-Focused Super App and Card". PYMNTS.com. Retrieved 2025-02-13.
2. Paris, Martine. "When Steph Curry Has Your Back: The SnapTravel Story". Forbes. Retrieved 2022-12-28.
3. "Startups". harleyf.com. Retrieved 2025-02-13.
4. "Neha Narkhede's Investing Profile - Angel". Signal. Retrieved 2025-02-13.
5. "Alumnus' Company Tops $1 Billion in Sales, Recognized Among Fastest Growing in Tech | College of Computing". www.cc.gatech.edu. Retrieved 2022-12-28.
6. Jenny (2020-08-17). "Snaptravel uses AI to let travellers book hotels via WhatsApp". Globetrender. Retrieved 2025-02-17.
7. Brady, Paul (2016-07-13). "This Is the Best New Way to Get a Hotel Deal". Condé Nast Traveler. Retrieved 2025-02-17.
8. "SnapTravel raises $10 million to enhance hotel booking chat service and expand team | BetaKit". 2017-07-25. Retrieved 2022-12-28.
9. "Technology Fast 50 winners 2021". Deloitte Canada. Retrieved 2022-12-28.
10. "Co-op students play an integral role in Canada's fastest-growing tech company". Waterloo News. 2022-02-04. Retrieved 2022-12-28.
11. Wiggers, Kyle (2021-03-04). "Snapcommerce raises $85M for AI-powered ecommerce messaging". VentureBeat. Retrieved 2022-12-28.
12. Azevedo, Mary Ann (2021-03-04). "Snapcommerce raises $85M to make over your mobile shopping experience". TechCrunch. Retrieved 2022-12-28.
13. Redação (2022-10-18). "Snapcommerce pega sua capa e se torna Super". TEG6 (in Brazilian Portuguese). Retrieved 2022-12-28.
14. "SnapCommerce rebrands to Super, expands to fintech with the launch of SuperCash cashback card". Tech News | Startups News. 2022-10-19. Retrieved 2022-12-28.
15. Iles, James (2022-10-19). "Snapcommerce rebrands to Super with Super.com - "We knew having our domain name match our brand name was paramount"". James Names. Retrieved 2022-12-28.
16. Danner, Ben (2022-10-19). "Super Launches a New Credit-Builder Debit Card Called SuperCash". PaymentsJournal. Retrieved 2022-12-28.
17. Lawler, Opheli Garcia (2023-12-14). "The Ultimate Guide to Saving Money on Travel in 2024". Thrillist. Retrieved 2025-02-23.
18. "Snapcommerce Expands To Fintech, Launches SuperCash Building On $145M of Consumer Savings". www.super.com. Retrieved 2025-02-23.
19. "FT ranking: The Americas' Fastest-Growing Companies 2023". Financial Times . 2023-03-28. Retrieved 2025-02-23.
20. Staff, Journiest (2024-05-02). "We Tried Super+ For Our Couples Holiday — Here's What Happened". journiest. Retrieved 2025-02-23.
21. "The rise of the theme-based super app". Finextra Research. 2023-10-06. Retrieved 2025-02-23.
22. Perez, Sarah (2017-07-24). "SnapTravel raises $8 million for a hotel booking service that works over chat". TechCrunch. Retrieved 2022-12-28.
23. Dorbian, Iris (2023-04-25). "Savings super app Super.com nets $85m Series C led by Inovia". Venture Capital Journal. Retrieved 2025-02-17.
24. "Super.com | Company Overview & News". Forbes. Retrieved 2024-10-27.
25. "SnapTravel: Betting on 'Super.com' - Case - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2024-10-28.