Teleprompter

Last updated
Schematic representation: (1) Video camera; (2) Shroud; (3) Video monitor; (4) Clear glass or beam splitter; (5) Image from subject; (6) Image from video monitor Teleprompter schematic.svg
Schematic representation: (1) Video camera; (2) Shroud; (3) Video monitor; (4) Clear glass or beam splitter; (5) Image from subject; (6) Image from video monitor

A teleprompter, also known as an autocue, is a display device that prompts the person speaking with an electronic visual text of a speech or script.

Contents

Using a teleprompter is similar to using cue cards. The screen is in front of, and usually below, the lens of a professional video camera, and the words on the screen are reflected to the eyes of the presenter using a sheet of clear glass or other beam splitter, so that they are read by looking directly at the lens position, but are not imaged by the lens. Light from the performer passes through the front side of the glass into the lens, while a shroud surrounding the lens and the back side of the glass prevents unwanted light from entering the lens. Optically this works in a very similar way to the Pepper's ghost illusion from classic theatre: an image viewable from one angle but not another.

Because the speaker can look straight at the lens while reading the script, the teleprompter creates the illusion that the speaker has memorized the speech or is speaking spontaneously, looking directly into the camera lens. Notes or cue cards, on the other hand, require the presenter to look at them instead of at the lens, which can cause the speaker to appear distracted, depending on the degree of deflection from the natural line of sight to the camera lens, and how long the speaker needs to glance away to glean the next speaking point; speakers who can internalize a full sentence or paragraph in a single short glance timed to natural breaks in the spoken cadence will create only a small or negligible impression of distraction.

The technology has continued to develop, including the following iterations:

'TelePrompTer' in the US, and 'Autocue' in Commonwealth and some European countries, were originally trade names, but have become genericized trademarks used for any such display device.

TV camera with lens and a teleprompter on a pedestal Camaras Sony 1 (cropped).JPG
TV camera with lens and a teleprompter on a pedestal

History

U.S. President Lyndon B. Johnson uses a teleprompter while announcing the Civil Rights Act of 1964. LBJ Civil Rights Act crowd.jpg
U.S. President Lyndon B. Johnson uses a teleprompter while announcing the Civil Rights Act of 1964.

The TelePrompTer Corporation was founded in the 1950s by Fred Barton, Jr., Hubert Schlafly and Irving Berlin Kahn. Barton was an actor who suggested the concept of the teleprompter as a means of assisting television performers who had to memorize large amounts of material in a short time. [5] Schlafly built the first teleprompter in 1950. It was simply a mechanical device, operated by a hidden technician, located near the camera. [6] The script, in inch-high letters, was printed by a special electric typewriter on a paper scroll, which was advanced as the performer read, and the machines rented for the then-considerable sum of $30 per hour. [7]

The teleprompter was used for the first time on December 4, 1950, in filming the CBS soap “The First Hundred Years.” [8] It was used by Lucille Ball and Desi Arnaz in 1953 [9] to read commercials on-camera. Jess Oppenheimer, who created I Love Lucy and served for its first five years as its producer and head writer, developed the first "in-the-lens" prompter [9] and was awarded U.S. patents [10] [11] for its creation. His system uses a mirror to reflect a script onto a piece of glass placed in front of the camera lens, thus allowing the reader to look directly into the camera.

The producers of Dragnet (1951 TV series) estimated the use of teleprompters cut the show’s production time by as much as 50% [12] Arthur Godfrey, Raymond Massey, Sir Cedric Hardwicke, and Helen Hayes were early users of the technology. [12]

The technology soon became a staple of television news and is the primary system used by newscasters today.

In 1952 former President Herbert Hoover used a Schlafly-designed speech teleprompter [13] to address the 1952 Republican National Convention in Chicago. U.S. Governor Paul A. Dever spoke at the 1952 Democratic National Convention, also held in Chicago, using a mechanical-roll teleprompter on a long pole held by a TV technician in the convention audience, while the 1952 Republican National Convention used a smaller teleprompter placed in front of the speaker's rostrum. [1] Mechanical prompters were still being used as late as 1992.[ citation needed ]

In the early years of teleprompter use by politicians, some saw the device as cheating. [14] in 1955, Richard L. Neuberger, a Democratic Senator from Oregon, proposed legislation that if a politician used a teleprompter the use of the device had to be noted in the speech. [15]

Cinecraft Productions used teleprompters extensively in their filmed made for television programs. Image courtesy of Hagley Museum and Library 1960s Cinecraft - Ohio Story film crew on sound stage.jpg
Cinécraft Productions used teleprompters extensively in their filmed made for television programs. Image courtesy of Hagley Museum and Library

The new technology saw quick adoption in the sponsored film industry where cutting production costs made the difference between a film that made money and one that lost money. Cinécraft Productions was the first to advertise the availability of three-camera synchronized filming with a Teleprompter when in 1954 they began to advertise their use of the new technology in Business Screen, a magazine dedicated to the sponsored film industry. [16] Cinécraft used the technique to film the 1953 to 1960 weekly television series, The Ohio Story. [17] Cinécraft also used the technique for executive desk talks in the 1950s and 60s. [18]

On January 4, 1954, [19] Dwight Eisenhower was the first President to use a teleprompter for a State of the Union address. [20] [21]

The first personal computer-based teleprompter, CompuPrompt appeared in 1982. It was invented and marketed by Courtney M. Goodin and Laurence B. Abrams in Los Angeles, California. The custom software and specially-redesigned camera hardware ran on the Atari 800 computer, which featured smooth hardware-assisted scrolling. Their company later became ProPrompt, Inc., still in business as of 2021. Paper-based teleprompting companies Electronic Script Prompting, QTV, and Telescript followed suit and developed their own software several years later when computers powerful enough to scroll text smoothly became available. In January 2010 Compu=Prompt received a Technology and Engineering Emmy Award for "Pioneering Development in Electronic Prompting". [22]

Etymology

A teleprompter displaying text Teleprompter.jpg
A teleprompter displaying text

The word "TelePrompTer", with internal capitalization, originated as a trade name used by the TelePrompTer Corporation, which first developed the device in the 1950s. The word "teleprompter", with no capitalization, has become a genericized trademark, because it is used to refer to similar systems manufactured by many different companies. Some other common terms for this type of device are:

Modern design

Television

Teleprompter in use Teleprompter in use.jpg
Teleprompter in use
Studio camera with Autoscript teleprompter Teleprompter 3716.JPG
Studio camera with Autoscript teleprompter

Modern teleprompters for news programs consist of a personal computer, connected to video monitors on each professional video camera. In certain systems, the PC connects to a separate display device to offer greater flexibility in setup, distances, and cabling. The monitors are often black-and-white and have the scanning reversed to compensate for the reflection of the mirror. A peripheral device attached has a knob that can be turned to speed up, slow down, or even reverse the scrolling of the text. The text is usually displayed in white letters on a black background for the best readability, while cues are in inverse video (black on white). Difficult words (mainly international names) are spelled out phonetically, [23] as are other particulars like "Nine-eleven" (to specify that the event 9/11 should not be pronounced "nine-one-one", for example).

With the development of inexpensive teleprompter software applications as well as free Web-based teleprompter applets, many different disciplines are now using teleprompters to help them deliver sermons, deliver speeches, and create quality audio recordings. Unlike their more advanced counterparts, these entry-level products work on desktop computers, laptop computers, and even tablet computers to enable the speaker to control the rate and flow of their speech. They are also used by many different organizations and schools to deliver prewritten information by relative novices. They are usually called "personal teleprompters."

Presidential (or glass) teleprompters

George W. Bush next to two glass teleprompters. They can be seen more clearly by clicking on this image and the one below. SOU2007.jpg
George W. Bush next to two glass teleprompters. They can be seen more clearly by clicking on this image and the one below.
Joe Biden flanked by two glass teleprompters. The two teleprompter monitors are embedded in the floor of the podium. Joe Biden 2008 DNC (1).jpg
Joe Biden flanked by two glass teleprompters. The two teleprompter monitors are embedded in the floor of the podium.

Glass teleprompters were first used at the 1956 Democratic National Convention. The inventor of the teleprompter, Hubert Schlafly, explained that he wanted to create a less obtrusive teleprompting system than the ones used at the time. He said, "We developed a 'one-way mirror' device we called the Speech View system... The prompter, hidden in the base, reflected the text on the glass to the speaker while the audience looked through the glass without being aware of the text. Two such prompters, one on the right and one on the left of the speaker allowed him to switch from one to the other and appear to address the entire audience". [24]

Schlafly's company then created a speaker's lectern that included two synchronized glass teleprompters and a range of technological innovations including air conditioning and an adjustable-height speaker's platform. The success of the system led the company to develop a new model for use on TV cameras, with the glass placed directly in front of the lens. The camera "looked through the glass; the performer looked directly at the TV audience and was able to read the text word for word. This device now has worldwide use". [24]

Typically, a screen on either side of the speaker shows mirrored text from upward-facing floor monitors at the base of a stand supporting a one-way mirror at the top, angled down towards the screen. The speaker sees the text on the screen reflected in the mirror, while the audience sees what looks like a sheet of tinted glass on each side of the speaker.

Schlafly's glass teleprompters were also used for the 1956 Republican National Convention, and at both parties' conventions from then on. In 1964, glass teleprompters were used by Robert F. Kennedy, at the time the Attorney General, who served in both the Kennedy and early Johnson Administrations (1961-1964), to deliver his convention speech. [2]

Confidence monitors

In 1996, for the first time, speakers at the Democratic National Convention, held at the United Center in Chicago, Illinois, used a four-teleprompter system: as can be seen at another convention in image (A), the first three prompters are placed to the left, right and in front of the speaker, the latter embedded within the speaker's lectern, enabling the speaker to look down at the lectern without losing their place in the text of the speech; while in image (B), the fourth prompter is a large confidence monitor located immediately below the lenses of the TV broadcast cameras, at a distance of several meters/yards from the speaker.

This modification to the traditional two-teleprompter set-up continues to be in use at both the Democratic and Republican parties' national conventions: the two glass teleprompters on either side of the speaker's lectern create the illusion that the speaker is looking directly at the audience in the hall, the monitor embedded in the lectern, together with the fourth, much larger teleprompter screen, known as a 'confidence monitor', placed immediately below the broadcast TV cameras which are located some distance away from the convention stage on a specially-constructed broadcasting gantry. This placement of the center prompter creates the illusion that the speaker is periodically looking straight into the camera lens and thereby appears to directly address the TV audience watching the televised Convention coverage. [3]

In 2006, speakers at the Liberal Democrat Conference, held at the Brighton Centre in Brighton, UK also used a three-screen system (but this time consisting entirely of large off-stage confidence monitors mounted on poles — which are often described outside North America, together with glass teleprompters, as "autocues"), where the skill required for those using it, according to the Liberal Democrats' former leader, Menzies Campbell (2006—2008), is to move their gaze seamlessly from one screen to the other: left, center (near the broadcast TV cameras), right and then back again. [25]

As well as helping the speaker to appear to sometimes directly address the TV audience during his/her speech, this system also allows the speaker — in another case cited, the party's then-new leader, Nick Clegg (2008—2015) — to abandon the podium lectern and roam the stage, speaking with apparent spontaneity but in fact constantly assisted by three large autocue screens placed throughout the conference hall. [4] Ironically, this use of the system was adopted by Clegg to counter the oratorical success of another party leader, David Cameron (later to become British Prime Minister), who bestrode stages while speaking seemingly off-the-cuff, having memorized key parts of his speech. [26]

This use of multiple off-stage confidence monitors also dispenses with the need for glass teleprompters to be present on the conference stage, thereby reducing "stage clutter", and removing the inevitable restrictions on the speaker's movement and field of vision imposed by on-stage glass prompters. The disadvantage of such a system is that the provision of "giant teleprompters" becomes essential to maintaining the illusion of speaking with apparent spontaneity. [26]

Paper Prompter

A Ghanaian video journalist, Emmanuel Kwasi Debrah who got tired of time-wasting during interviews, when subjects get their thoughts mixed up designed a portable device known as Paper Prompter. [27] [28] [29]

It is meant to avoid having to type points on a laptop or on a piece of paper and show it to the interviewee. It is particularly helpful for solo journalists whose attention is often divided between manning the camera and focusing on the interviewee.

The device is made up of a hollow shaft fitted with a cylindrical bar with holes aligning the edge of the bar. The holes are points of attachment to the clip. The sheet of paper is therefore held to the bar by the clips. It is fitted with a bolt to regulate the length of the cylindrical bar depending on the camera or paper size. The tool has a hot shoe adapter to mount on the camera and a cold shoe adapter at the top to accommodate a light or a microphone. As the reporter focuses on his camera, the interviewee looks at the sheet of paper which has the write-ups to help interviewees sail through the interview smoothly. Questions can be written on the teleprompter paper for interviewees to answer without the interviewer interrupting. [30] [31]

Various types of modern teleprompters

See also

Notes

  1. 1 2 Stromberg, Joseph (22 October 2012). "A Brief History of the Teleprompter (click on fourth photo image box for description and clearer view)" . Retrieved 3 June 2018.
  2. 1 2 "Kiss and Teleprompter". Getty Images. Retrieved 3 June 2018.
  3. 1 2 "The Benefits of Using a Teleprompter on your Laptop". VTP Apps. January 6, 2022. Retrieved January 6, 2022.
  4. 1 2 Hoggart, Simon (18 September 2008). "Bog standard search for Elysium". The Guardian . Retrieved 3 June 2018.
  5. Brown, Laurie (2005-12-28). The Teleprompter Manual. The Difference. ISBN   0-9767761-0-3.
  6. Engineers' Device Eased Speechmakers' Minds, Wall Street Journal, April 26, 2011, p.A6
  7. "TV's Cost-Cutting Gadgets," Sponsor, 22 September 1952, 36. Green Bay-de Pere Telephone Directory | Even Our Phone Number Tells Our Story... ADAMS 1 → TV gadgets that save money for sponsors
  8. Stromberg, Joseph, A Brief History of the Teleprompter, Smithsonian Magazine, 22 October 2012
  9. 1 2 Laughs, Luck...and Lucy: How I Came to Create the Most Popular Sitcom of All Time, by Jess Oppenheimer with Gregg Oppenheimer, pp. 204-205.
  10. US 2883902,Oppenheimer, Jess,"Prompting apparatus",published 1959-04-28
  11. US 2926559,Oppenheimer, Jess,"Prompting apparatus for cameras",published 1960(1951 TV series)]]-03-01, assigned to Jayo Corp.
  12. 1 2 New Business Tool: the TelePromTer,” Business Screen Magazine, V. 145. No. 1, (February 1954), pp. 122-113
  13. Help Center, TeleprompterPAD. "What is a Presidential Teleprompter?".
  14. George E. Condon, Radio and Television Editor, On The Air, Cleveland Plain Dealer, May 13, 1955, p. 14
  15. Political Burlesque Blamed on TV Dubbing, Cleveland Plain Dealer, August 20, 1955, P. 19
  16. Cinecraft Productions, Fourth Production Review, Business Screen Magazine, v. 15, no.1 February 1954, p. 96 https://digital.hagley.org/businessscreen?page=4
  17. Hagley Library has digitized a number of the Ohio Story TV episodes and posted them on their research website. https://digital.hagley.org/2019227
  18. See, for example, the Republic Steel Corporation “Building Economic Understanding series https://digital.hagley.org/islandora/search/%22Building%20economic%20understanding%22?type=edismax&cp=islandora%3A2623872
  19. "Ike Uses Pair of Teleprompters." Cleveland Plain Dealer, January 6, 1954, p. 13.
  20. "A Brief History of the Teleprompter". Archived from the original on 2013-12-28. Retrieved 2013-07-22.
  21. Alexander, Neta; Keren, Tali (September 27, 2021). "Paper, glass, algorithm: teleprompters and the invisibility of screens" . Journal of Visual Culture. 20 (2): 395–417. doi:10.1177/14704129211026358. ISSN   1470-4129. S2CID   238220479.
  22. "The Emmy Awards - NATIONAL TELEVISION ACADEMY ANNOUNCES 59th ANNUAL WINNERS OF TECHNOLOGY & ENGINEERING EMMY® AWARDS". January 7, 2012. Archived from the original on 2012-01-07.
  23. "Reuters | Breaking International News & Views". Reuters.
  24. 1 2 Laurie Brown, The Teleprompter Manual (Pleasant Ridge, Michigan: The Difference Press, 2006), pp. 5–6. ISBN   0-9767761-0-3.
  25. Campbell, Menzies (2014). Menzies Campbell: My Autobiography. Hodder & Stoughton. ISBN   9781444796643 . Retrieved 27 May 2018.{{cite book}}: |work= ignored (help)
  26. 1 2 Atkinson, Max (24 September 2009). "Clegg's conference speech: 'definitely OK, absolutely fine, without any doubt not bad'" . Retrieved 27 May 2018.
  27. "JoyNews' journalist invents a device to ease video interviews". MyJoyOnline.com. 2021-01-11. Retrieved 2022-12-11.
  28. "No laptops, no second man: Ghanaian Journalist designs a simple gadget to ease video interviews". Ghanaweb. 11 January 2021.
  29. "Multimedia Journalist invents a device to ease video interviews – Ghana News". Archived from the original on 2021-01-22. Retrieved 2021-01-18.
  30. "Ghanaian Journalist Invents Video Interview Device". 12 January 2021.
  31. "Ghanaian journalist invents gadget for shooting interviews with no cameraman". 12 January 2021.
  32. Nobile, Jr, Phil (7 July 2017). "The Interrotron: How Errol Morris Changed The Way Documentaries Watch Us". Birth.Movies.Death.
  33. Pavlus, John (30 September 2016). "Errol Morris's Secret Weapon for Unsettling Interviews: The Interrotron". Fast Company.

Related Research Articles

<span class="mw-page-title-main">Camera</span> Optical device for recording images

A camera is an instrument used to capture and store images and videos, either digitally via an electronic image sensor, or chemically via a light-sensitive material such as photographic film. As a pivotal technology in the fields of photography and videography, cameras have played a significant role in the progression of visual arts, media, entertainment, surveillance, and scientific research. The invention of the camera dates back to the 19th century and has since evolved with advancements in technology, leading to a vast array of types and models in the 21st century.

<span class="mw-page-title-main">Smartphone</span> Handheld mobile device

A smartphone is a mobile device that combines the functionality of a traditional mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multimedia playback and streaming. Smartphones have built-in cameras, GPS navigation, and support for various communication methods, including voice calls, text messaging, and internet-based messaging apps.

An output device is any piece of computer hardware that converts information or data into a human-perceptible form or, historically, into a physical machine-readable form for use with other non-computerized equipment. It can be text, graphics, tactile, audio, or video. Examples include monitors, printers, speakers, headphones, projectors, GPS devices, optical mark readers, and braille readers.

<span class="mw-page-title-main">Viewfinder</span> System through which the photographer looks to compose and focus the picture

In photography, a viewfinder is a small window the photographer looks through to see what a photo will look like before they capture it.

<span class="mw-page-title-main">1996 Democratic National Convention</span> Political convention

The 1996 Democratic National Convention was held at the United Center in Chicago, Illinois, from August 26 to August 29, 1996. President Bill Clinton and Vice President Al Gore were nominated for reelection. This was the first national convention of either party to be held in Chicago since the disastrous riots of the 1968 Democratic convention, and as of 2020, the most recent presidential convention held in the city by either major party.

<span class="mw-page-title-main">Memoria</span> Term for aspects involving memory in Western classical rhetoric

Memoria was the term for aspects involving memory in Western classical rhetoric. The word is Latin, and can be translated as "memory".

<span class="mw-page-title-main">Television studio</span> Installation in which video productions take place

A television studio, also called a television production studio, is an installation room in which video productions take place, either for the production of live television and its recording onto video tape or other media such as SSDs, or for the acquisition of raw footage for post-production. The design of a studio is similar to, and derived from, movie studios, with a few amendments for the special requirements of television production. A professional television studio generally has several rooms, which are kept separate for noise and practicality reasons. These rooms are connected via 'talkback' or an intercom, and personnel will be divided among these workplaces.

<span class="mw-page-title-main">Autocue</span>

Autocue is a UK-based manufacturer of teleprompter systems. The company was founded in 1955 and licensed its first on-camera teleprompter, based on a patent by Jess Oppenheimer, in 1962. Its products are used by journalists, presenters, politicians and video production staff in almost every country in the world. In Dutch, "autocue" became a genericized trademark as there is no Dutch word for teleprompter.

<span class="mw-page-title-main">Multiple-camera setup</span> Method of film making and video production

The multiple-camera setup, multiple-camera mode of production, multi-camera or simply multicam is a method of filmmaking and video production. Several cameras—either film or professional video cameras—are employed on the set and simultaneously record or broadcast a scene. It is often contrasted with a single-camera setup, which uses one camera.

The Interrotron is a device invented by filmmaker Errol Morris for conducting video interviews, allowing interviewers and subjects to make eye contact with each other while looking directly at the camera lens. This is achieved through a modified teleprompter setup, with the interviewer's face displayed on a monitor in front of the camera lens and the subject's face on a similar setup facing the interviewer, facilitating a more natural conversation.

<span class="mw-page-title-main">1994 State of the Union Address</span> Speech by US president Bill Clinton

The 1994 State of the Union Address was given by the 42nd president of the United States, Bill Clinton, on January 25, 1994, at 9:00 p.m. EST, in the chamber of the United States House of Representatives to the 103rd United States Congress. It was Clinton's first State of the Union Address and his second speech to a joint session of the United States Congress. Presiding over this joint session was House speaker Tom Foley, accompanied by Vice President Al Gore, in his capacity as the president of the Senate.

TelePrompTer Corporation was an American media company that existed from approximately 1950 until 1981. The company was named for its eponymous primary product, a display device invented by Hubert Schlafly which scrolls text to people on video or giving speeches, replacing cue cards or scripts. Branded as the "TelePrompTer", the name has become a genericized trademark as "teleprompter".

Irving Berlin Kahn was an American media proprietor. He was a founder of TelePrompTer Corporation and an early proponent and developer of cable television.

First Person is an American TV series produced and directed by Errol Morris. The show engaged a varied group of individuals from civil advocates to criminals, and ran for two seasons, in 2000–2001.

<span class="mw-page-title-main">Hubert Schlafly</span> American television pioneer

Hubert Joseph Schlafly Jr. was an American electrical engineer who co-invented the teleprompter. Schlafly is also credited with spearheading the movement towards satellite television within the industry.

Sidney Topol was an American innovator and entrepreneur. He was a contributor to several key developments in the telecommunications industries in the latter half of the twentieth century. He was a graduate of the University of Massachusetts Amherst (1947) and an engineer and executive at Raytheon and later Scientific Atlanta. Topol's expertise in microwave systems led to the development of the first effective portable television relay links, allowing broadcasts from even remote areas.

Robbie Cooper is a British artist working in various media, including photography, video and video game modifications.

<span class="mw-page-title-main">Smartglasses</span> Wearable computers glasses

Smartglasses or smart glasses are eye or head-worn wearable computers that offer useful capabilities to the user. Many smartglasses include displays that add information alongside or to what the wearer sees. Alternatively, smartglasses are sometimes defined as glasses that are able to change their optical properties, such as smart sunglasses that are programmed to change tint by electronic means. Alternatively, smartglasses are sometimes defined as glasses that include headphone functionality.

A prompter may refer to:

Cinécraft Productions, Inc. is a privately held American corporate film and video production studio in Cleveland, Ohio. It was one of the hundreds of production houses in the United States that specialized in sponsored films during the mid-20th century. In Cleveland alone, there were at least 13 sponsored film studios at the height of the area's film production era. Cinécraft was an important innovator in the early history of television. The studio is said to be the longest-standing corporate film and video production house in the U.S.