Television presentation

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Television presentation refers to the way in which television stations present themselves between programs.

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It has become increasingly important in the recent multichannel television environment for television stations to create an attractive and distinct on-air appearance, through the various elements that form the 'television presentation' umbrella. These include idents, the short clips that are often shown before a program on many stations. They often consist of an animated form of the station's logo, and many have a continuity announcer who speaks over the clip with information about programs on the station. Some stations, such as BBC One in the UK have used live action idents since 1997. This approach however is less common. Other elements include digital on-screen graphics (DOGs) and End Credit Promotions (ECPs). Computerised graphics have been popular since BBC Two introduced the world's first computer-generated television identification in the summer of 1979. Less than three months later, American broadcaster NBC introduced their first computerised graphics.

There have been several examples of television presentation choices less popular with viewers. In 2002, the new controller of BBC One, Lorraine Heggessey, deemed the package which had been in place since 1997 too "slow and distant". The old package consisted of a hot air balloon with an image of the earth printed on it flying over various landmarks across the UK. The package was unique and certainly popular with viewers. Again, it was a rare example of ordinary people recognising and identifying with a channel's on-air look. Heggessey instead wanted to introduce a set of idents showing people of various cultural backgrounds dancing in different ways.

The style was ridiculed by many, including the BBC's own animated satire Monkey Dust, whose spoofs of the idents included two men engaging in anal sex, and Channel 4's digital channel E4, who spoofed it in a set of their own idents and it also was identified by the public for the wrong reasons.

In the United States, cable channel MTV changes its presentation every few months. However, since its inception, the logo (the letter "M" with "tv" on the lower right side) has always remained the same.

In Japan, the state's public broadcaster NHK has set up an institute, the NHK Broadcasting Culture Research Institute, to preserve historical TV and radio presentations within the country, as well as researches of Japanese broadcasting presentations throughout the years. [1]

See also

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<span class="mw-page-title-main">BBC One "Balloon" idents</span>

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A clock ident is a form of television ident in which a clock is displayed, reading the current time, and usually alongside the logo of that particular television station. Clock idents are typically used before news bulletins and closedown, though in the past quite commonly preceded regular programming. In the United Kingdom, it is also very much associated with schools programming.

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The logo of the BBC has been a brand identity for the corporation and its work since the 1950s in a variety of designs. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although it rarely appeared onscreen. With the increased role of television for the BBC in the 1960s, particularly after the foundation of the ITV network, the corporation used its logo to increase viewer familiarity and to standardise its image and content. The logo has since been redesigned a number of times, most recently in 2021 with the BBC blocks, a logo designed to work across media. From 1958, there have been six different BBC logos. The first logo of the network was used from 1958 to 1963, the second from 1963 to 1971, the third from 1971 to 1992, the fourth from 1988 to 1997, the fifth from 1997 to 2021, while the sixth and current logo was adopted in October 2021.

Throughout the years, Children's BBC, and later CBBC and CBeebies, have used a number of different identities. The branding of the stranded service is distinctive both in the past and at present.

BBC Four, and its predecessor BBC Knowledge, are both channels operated by the BBC as cultural and knowledge based channels. Their visual identities therefore have been a result of this aim.

The presentation and the identities of the BBC News channel in the UK alongside its international counterpart and the BBC Parliament coverage channel use specific identities that demonstrate their remit and purpose.

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References

  1. "NHK Broadcasting Culture Research Institute". NHK. Retrieved 31 March 2021.