The Clean Air Campaign

Last updated
The Clean Air Campaign
Founded1996
TypeEnvironmental Awareness
FocusAir Quality & Transportation Demand Management
Location
Area served
The State of Georgia
Key people
Tedra Cheatham, Executive Director

Mark Telling, Director of Finance

Mike Williams, Director of Programs and Employer Services
Website The Clean Air Campaign

The Clean Air Campaign is a not-for-profit organization that motivates Georgians to take action to improve air quality and reduce traffic congestion. The organization was formed in 1996 by government, business, civic, health, environmental and educational organizations to address traffic congestion and air quality issues in the metro Atlanta region.

Contents

Until 2014, The Clean Air Campaign received 80 percent of its funding from U.S. Department of Transportation Congestion Mitigation and Air Quality Improvement (CMAQ) Program funds. Today, The Clean Air Campaign secures private funding through corporate and foundation grants to deploy demand management programs and services to employers, commuters and schools.

Public education

Traffic with 73 solo drivers vs. traffic with 73 commuters using commute alternatives including bus, carpool and vanpool. Commute Comparison.jpg
Traffic with 73 solo drivers vs. traffic with 73 commuters using commute alternatives including bus, carpool and vanpool.

The Clean Air Campaign was formed in 1996 following an initiative by Atlanta business, civic, environmental and political leaders which led to less traffic and air pollution during the 1996 Olympics. The non-profit organization, which celebrated its 15th anniversary in the summer of 2011, fulfills its education efforts today through mass advertising, public relations and community outreach. [1] Their education efforts are part of a statewide strategic approach to improve mobility and air quality, bringing public and private sector interests together.[ citation needed ]

Employer rewards programs

The Clean Air Campaign works with employers in the region, given that high concentrations of employees commuting to a common destination during peak travel periods are a high-value audience for their programs. According to a 2010 survey conducted by the Center for Transportation and the Environment on behalf of the Georgia Department of Transportation, 82 percent of metro Atlanta commuters drive alone to and from work. . [2] The greater means and resources of employers versus individual commuters opens up a broader range of solutions to their commute issues.[ citation needed ]

Employer partnership program

The Clean Air Campaign's principal method of engaging employers is through their general Employer Partnership Program. Campaign experts design a commute alternative program tailored to the specific needs of the employer based on workforce size, operating hours, office access to public transit and an array of other factors.[ citation needed ]

Campaign staff are then able to assist the employer with employee outreach through programs such as onsite "transportation fairs," educational sessions and assistance in taking advantage of available alternative commute incentives.

Alternative work arrangement consulting

The Clean Air Campaign develops alternative work arrangements typically to augment an alternative commute program. Telework, compressed work weeks and flextime are all viable options employed to reduce the number of instances in which employees must commute to work during peak traffic hours or inclement weather conditions. This element of The Clean Air Campaign's program is unique in that it aims to assist with business continuity planning as much as transportation demand management and air pollution mitigation. [3] This program has also proved critical to employers whose workforces are affected by Atlanta's frequent road and highway closures. [4]

As one of the leading American cities when it comes to wireless and broadband internet access, [5] the Atlanta metro area stands to benefit economically from the expanded adoption of telework. [6] Based on 2010 survey data, 600,000 metro Atlanta employees telework occasionally and another 245,000 employees do not have permission from their employer to telework but believe their job function would allow it. [7] Clean Air Campaign has lobbied to keep Georgia's telework tax credit in place, as well as assists businesses in taking advantage of these available funds. [8]

The One Ton Challenge

A Clean Air Campaign promotion utilizing an exhaust-cloud shaped balloon. OneTonPollutionBalloon.jpg
A Clean Air Campaign promotion utilizing an exhaust-cloud shaped balloon.

The One Ton Challenge is a statewide effort to encourage commuters to use a commute alternative. By tying a measurable and easily understandable amount of impact on the environment (one ton of atmospheric pollutants conserved) to a clear and consistent call to action (one alternative commute to work per week) this challenge attempts to provide a more tangible, less abstract illustration of the environmental benefits provided by alternative commute options.[ citation needed ]

The challenge derives from the fact that an individual commuter in metro Atlanta is capable of eliminating a full ton of atmospheric pollutants simply by using an alternative commuting method once per week. The average round-trip commute distance in Atlanta is 40 miles. [9] It is estimated that one pound of atmospheric pollution is emitted per mile driven in a conventional vehicle. [10] [11] By eliminating one commute per week, or roughly 52 commutes per year, the average Atlantan would keep 2,080 lbs., or slightly over one ton, of pollution out of the air.[ citation needed ]

Over 3,600 commuters participated in the challenge in 2008, the program's first year. [12]

Clean Air Schools program

In 2004, The Clean Air Campaign introduced Clean Air Schools, an education outreach program that engages the entire school community in improving air quality. Initially offered to a select group of elementary schools in the 20-county metro Atlanta region, the program was expanded in 2008 to include middle and high schools statewide and the name changed to Clean Air Schools. [13]

Today, the Clean Air Schools program focuses on two teen-targeted programs: Get There Green, a high school transportation planning challenge, and OnAir, a clean air site (www.blogonair.org) and social media initiative that rewards teens with 'AirCreds' for taking clean transportation modes and completing other air-friendly tasks.

Related Research Articles

<span class="mw-page-title-main">Remote work</span> Employees working from any location

The term remote work became popular during the COVID-19 pandemic that forced the majority of office and knowledge workers to work from home. Prior to that, the practice of working full days from home or somewhere nearer to home than the office, was largely known as telecommuting.

<span class="mw-page-title-main">Traffic congestion</span> Transport condition characterized by slower speed and high density

Traffic congestion is a condition in transport that is characterized by slower speeds, longer trip times, and increased vehicular queueing. Traffic congestion on urban road networks has increased substantially since the 1950s. When traffic demand is great enough that the interaction between vehicles slows the speed of the traffic stream, this results in some congestion. While congestion is a possibility for any mode of transportation, this article will focus on automobile congestion on public roads.

<span class="mw-page-title-main">Commuting</span> Periodically recurring travel between ones place of residence and place of work, or study

Commuting is periodically recurring travel between one's place of residence and place of work or study, where the traveler, referred to as a commuter, leaves the boundary of their home community. By extension, it can sometimes be any regular or often repeated travel between locations, even when not work-related. The modes of travel, time taken and distance traveled in commuting varies widely across the globe. Most people in least-developed countries continue to walk to work. The cheapest method of commuting after walking is usually by bicycle, so this is common in low-income countries, but is also increasingly practised by people in wealthier countries for environmental and health reasons. In middle-income countries, motorcycle commuting is very common. The next technology adopted as countries develop is more dependent on location: in more populous, older cities, especially in Eurasia mass transit predominates, while in smaller, younger cities, and large parts of North America and Australasia, commuting by personal automobile is more common. A small number of very wealthy people, and those working in remote locations around the world, also commute by air travel, often for a week or more at a time rather than the more typical daily commute. Transportation links that enable commuting also impact the physical layout of cities and regions, allowing a distinction to arise between mostly-residential suburbs and the more economically focused urban core of a city, but the specifics of how that distinction is realized remain drastically different between societies, with Eurasian "suburbs" often being more densely populated than North American "urban cores".

<span class="mw-page-title-main">Sustainable transport</span> Sustainable transport in the senses of social, environmental and climate impacts

Sustainable transport refers to ways of transportation that are sustainable in terms of their social and environmental impacts. Components for evaluating sustainability include the particular vehicles used for road, water or air transport; the source of energy; and the infrastructure used to accommodate the transport. Transport operations and logistics as well as transit-oriented development are also involved in evaluation. Transportation sustainability is largely being measured by transportation system effectiveness and efficiency as well as the environmental and climate impacts of the system. Transport systems have significant impacts on the environment, accounting for between 20% and 25% of world energy consumption and carbon dioxide emissions. The majority of the emissions, almost 97%, came from direct burning of fossil fuels. In 2019, about 95% of the fuel came from fossil sources. The main source of greenhouse gas emissions in the European Union is transportation. In 2019 it contributes to about 31% of global emissions and 24% of emissions in the EU. In addition, up to the COVID-19 pandemic, emissions have only increased in this one sector. Greenhouse gas emissions from transport are increasing at a faster rate than any other energy using sector. Road transport is also a major contributor to local air pollution and smog.

<span class="mw-page-title-main">Transportation demand management</span> Policies to reduce transportation demands

Transportation demand management, traffic demand management or travel demand management (TDM) is the application of strategies and policies to reduce travel demand, or to redistribute this demand in space or in time.

The Lexington Area Metropolitan Planning Organization (MPO) has been involved with transportation planning in Lexington, Kentucky, USA, and its immediate area since being established in 1974. It is responsible, in cooperation with the Kentucky Transportation Cabinet, for planning and coordinating all aspects of transportation planning on behalf of local governments within its region, which includes the Lexington-Fayette Urban County Government and Jessamine County.

<span class="mw-page-title-main">Denver Regional Council of Governments</span>

The Denver Regional Council of Governments is a nonprofit, membership organization of local governments in the Denver region of the state of Colorado. DRCOG is the designated metropolitan planning organization (MPO) and the Transportation Planning Region (TPR) for the region, as well as the Area Agency on Aging (AAA).

<span class="mw-page-title-main">Greenhouse gas emissions by the United States</span> Climate changing gases from the North American country

The United States produced 5.2 billion metric tons of carbon dioxide equivalent greenhouse gas (GHG) emissions in 2020, the second largest in the world after greenhouse gas emissions by China and among the countries with the highest greenhouse gas emissions per person. In 2019 China is estimated to have emitted 27% of world GHG, followed by the United States with 11%, then India with 6.6%. In total the United States has emitted a quarter of world GHG, more than any other country. Annual emissions are over 15 tons per person and, amongst the top eight emitters, is the highest country by greenhouse gas emissions per person. However, the IEA estimates that the richest decile in the US emits over 55 tonnes of CO2 per capita each year. Because coal-fired power stations are gradually shutting down, in the 2010s emissions from electricity generation fell to second place behind transportation which is now the largest single source. In 2020, 27% of the GHG emissions of the United States were from transportation, 25% from electricity, 24% from industry, 13% from commercial and residential buildings and 11% from agriculture. In 2021, the electric power sector was the second largest source of U.S. greenhouse gas emissions, accounting for 25% of the U.S. total. These greenhouse gas emissions are contributing to climate change in the United States, as well as worldwide.

<span class="mw-page-title-main">Congestion pricing in New York City</span> Traffic congestion fee in New York City

In New York City, a planned congestion pricing scheme will charge vehicles traveling into or within the central business district of Manhattan. First proposed in 2007, this disincentivizing fee to cut down on traffic congestion was approved and included in the 2019 New York State budget.

The H-GAC 2035 Regional Transportation Plan is the long range transportation plan for the Houston-Galveston Area and serves as blueprint for further planning to be undertaken in the region over the next 30 years. The plan which was developed in a joint cooperation with Cities, Counties, Texas Department of Transportation (TxDOT) and METRO. The RTP combines research, plans and programs by various organizations into one comprehensive plan which is updated every four years. The RTP's main aim is to identify long-range transportation needs, prioritize programs and projects and to provide a forum for dialogue and regional problem solving.

An employer in the United States may provide transportation benefits to their employees that are tax free up to a certain limit. Under the U.S. Internal Revenue Code section 132(a), the qualified transportation benefits are one of the eight types of statutory employee benefits that are excluded from gross income in calculating federal income tax. The qualified transportation benefits are transit passes, vanpooling, bicycling, and parking associated with these things.

CommuteSmart is a program of the Regional Planning Commission of Greater Birmingham, Alabama, which works with employers and commuters to reduce traffic congestion and improve air quality in Jefferson and Shelby Counties.

The Cumberland Community Improvement District (CID) is a self-taxing district covering 6.5 square miles (17 km2) in southern Cobb County, Georgia, that includes the intersections of I-75, I-285 and U.S. Highway 41. The Cumberland CID, Georgia’s first CID, was formed by business leaders interested in improving access to the highways for Atlanta’s emerging northwest market, known as Cumberland.

Green Action Centre (GAC) (formally known as the Recycling Council of Manitoba and the Resource Conservation Manitoba) is an environment non-profit organization based in Manitoba, Canada. It includes promoting greener living through environmental education for households, workplaces, schools, and communities. It also develops and advocates environmental policies for the Manitoba communities. Its primary areas of activity include; green commuting, composting and waste, sustainable living, and resource conservation.

<span class="mw-page-title-main">RideShare Delaware</span>

RideShare Delaware is DART First State's program to reduce traffic and encourage alternative transportation arrangements. The program is supported by state and federal funds as a part of Delaware's efforts to maintain air quality. RideShare works in partnership with local and regional agencies towards meeting Federal Air Quality Standards. It helps form both carpools and vanpools. It also offers special programs for students and Delaware employers.

Atlanta's transportation system is a complex infrastructure of several systems, including 47.6 miles of heavy rail, 91 bus transit routes, 1,600 licensed taxis, a comprehensive network of freeways, the world's busiest airport and over 45 miles of bike paths.

Commute.org is the transportation demand management (TDM) agency for San Mateo County, California, United States. Structured as a public joint powers agency, Commute.org is governed by an 18-member board made up of elected officials from 17 member cities and towns as well as the County of San Mateo. In addition to the Board of Directors, there are also standing committees, Supervisory and Finance, which provide guidance and oversight to the agency.

<span class="mw-page-title-main">Sustainable Transport Award</span>

The Sustainable Transport Award (STA) is presented annually to a city that has shown leadership and vision in the field of sustainable transportation and urban livability in the preceding year. Nominations are accepted from anyone, and winners and honourable mentions are chosen by the Sustainable Transport Award Steering Committee.

<span class="mw-page-title-main">Park and Pedal commuting</span>

Park and Pedal commuting is a bimodal form of commuting involving a motor vehicle and bicycle. Park and Pedal systems establish parking lots or spaces a comfortable cycling distance from city or employment centers. At the beginning of the workday, commuters leave their cars parked in the lots and pedal their bicycles the rest of the way to work. At the end of their workday, they do the reverse.

<span class="mw-page-title-main">Traffic in Metro Manila</span>

Based on the 2015 Global Satisfaction conducted by Waze, Metro Manila has the "worst traffic on Southeast Asia". Based on the 2015 Census of population by the Philippine Statistics Authority, the highly urbanized cities of Metro Manila were listed as being some of the densest cities in the world.

References

  1. O'hara, Kristy (August 2011), Cleaning up Atlanta's air, Smart Business, retrieved August 16, 2011
  2. Telecommuting Now Metro Area's Main Alternative to Driving Solo, The Atlanta Journal-Constitution, February 2011, retrieved February 24, 2011
  3. Don't sweat the snow, work from home, The Atlanta Journal-Constitution, January 7, 2010, retrieved March 4, 2010
  4. Southerland, Randy (November 28, 2008), Commuters finding alternative ways to work, The Atlanta Business Chronicle, retrieved March 4, 2010
  5. Atlanta is No. 2 on Forbes' list of 'Most Wired Cities', The Atlanta Journal-Constitution, October 10, 2008, retrieved March 4, 2010
  6. Bottom-line benefits of telecommuting, The Atlanta Business Chronicle, March 3, 2010, retrieved March 4, 2010
  7. Williams, Mike (September 2011), Telework is Working in Georgia, Tech Journal South, retrieved September 13, 2011
  8. Williams, Dave (July 29, 2008), Gas shortage could boost teleworking tax credit, The Atlanta Business Chronicle, retrieved March 4, 2010
  9. Metro Atlanta’s 2007 State of the Commute. (n.d.) Center for Transportation and the Environment.
  10. Technical Guidelines Voluntary Reporting of Greenhouse Gases (1605(b)) Program (PDF), March 2006, retrieved February 1, 2008
  11. Light-Duty Automotive Technology and Fuel Economy Trends: 1975 Through 2007, September 2007, retrieved February 1, 2008
  12. Is Atlanta smog better or worse? Tips for coping., Examiner.com, May 15, 2009
  13. Education Program Fact Sheet, The Clean Air Campaign, retrieved February 19, 2010