Hotspur | |
---|---|
Publication information | |
Publisher | D. C. Thomson & Co. |
Publication date | (story paper) 2 September 1933–17 October 1959 (comic book) October 1959–January 1981 |
No. of issues | 1197 (vol. 1) 1110 (vol. 2) |
The Hotspur was a British boys' paper published by D. C. Thomson & Co. From 1933 to 1959, it was a boys' story paper; it was relaunched as a comic in October 1959, initially called the New Hotspur, and ceased publication in January 1981.
The Hotspur was launched on 2 September 1933 [1] as a story paper, the last of the 'Big Five'. [2] The first issue came with a black mask as a free gift [3] [4] and contained an offer for an electric shock machine:
It's a great prize, absolutely harmless and will give hours of fun. Just watch your pal's face when you give him his first electric shock! [5]
Thomson's 'Big Five' papers were extremely successful; the name was used by both readers and the industry. [lower-alpha 1] [7] In 1939 the company advertised combined weekly sales of over a million for the group; the first issue of The Hotspur sold over 350,000 copies. [8] The Hotspur specialised in school stories; [9] its Red Circle School stories replaced the public school stories in rival publisher Amalgamated Press' The Gem and The Magnet as reader favourites. [10] [11]
Like other British children's publications, The Hotspur was published weekly, except for the Second World War and its aftermath, when as a result of paper rationing it published fortnightly, [12] alternating with The Wizard. [13] The original Hotspur story paper published 1197 issues, the last on 17 October 1959.
It relaunched in comic format as the New Hotspur [17] on 24 October 1959, a week after the original series ceased publication, and ran for another 1,110 issues until being incorporated into The Victor on 24 January 1981. [18] [19] The new format contained comic strips as opposed to the old text story format. The word "new" in the title was dropped with issue #174. There were several mergers during the 1970s: with The Hornet in 1976, and with The Crunch in 1980. In January 1981 The Hotspur finally merged with The Victor. [18]
The magazine is mentioned in the BBC sitcom Dad's Army in the 1975 Christmas special episode Series 8 Episode 7 "My Brother and I"; a copy of The Hotspur owned by Private Pike is being read by Sergeant Wilson. It is mentioned in episode 3 of The Singing Detective TV series when young Philip's mother says to him "You should have brought your Hotspur".
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