The Managed Heart

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The Managed Heart: Commercialization of Human Feeling
The Managed Heart.jpg
First edition
Author Arlie Russell Hochschild
CountryUnited States
LanguageEnglish
Genre Nonfiction social science
PublisherThe University of California Press
Publication date
1983, with reissues in 2003 and 2012
Media typePrint (Hardback & Paperback)
ISBN 9780520272941 (2012 release)

The Managed Heart: Commercialization of Human Feeling, by Arlie Russell Hochschild, was first published in 1983. [1] In it, she documents how social situations influence emotions through the experiences of flight attendants and bill collectors.

Contents

A 20th Anniversary edition with a new afterword added by the author was published in 2003. It was reissued in 2012 with a new preface. It has been translated into German (Campus Press), Chinese (Laureate Books, Taipei, Taiwan), Japanese (Sekai Shisosha, Kyoto, Japan), Polish (Polish Scientific Publishers PWN), and French (La Découverte, 2017). Hochschild's text is seminal and scholars like Sarah J. Tracy and Stephen Fineman have expanded on her concept of emotional labor.

Theoretical background

The book is an expansion on theoretical concepts that Hochschild first described in 1979. [2] Using Goffman's dramaturgical theory, she describes how different social situations have different emotional norms. When a person's feelings do not fit the norms of the situation, people engage in practices to bring them into agreement through a combination of cognitive, bodily, or expressive techniques. Surface acting involves simply pretending to feel what one does not, primarily through body language, facial expressions, and tone of voice. These rules vary based on the social group one is a part of.

Emotional labor in the workplace

Flight Attendants

Hochschild's primary example describes the emotional norms in the workplace of female flight attendants. In order to sell passengers the experience of good customer service, the attendants were expected to remain calm and cheerful.

Bill Collectors

Rather than the pleasant demeanor expected of flight attendants, the occupational norms for bill collectors were to maintain a suspicious view of debtors in order to get them to pay more effectively. Collectors are pushed to deflate the debtor's status through increasing their own, using a variety of cognitive and verbal ways to trick debtors or withhold empathy from them. Collectors were expected to do this even if they did not truly side with the company they were collecting payment on behalf of.

Reception and influence

Hochschild's book constituted a major development in symbolic interactionism and the sociology of emotions, having influenced the work of scholars such as Nancy Whittier [3] and Kari Norgaard. [4]

In 1983, the book received the Charles Cooley Award, given by the American Sociological Association. It also received an honorable mention for the C. Wright Mills Award. [5]

Related Research Articles

<span class="mw-page-title-main">Emotion</span> Conscious subjective experience of humans

Emotions are physical and mental states brought on by neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or displeasure. There is no scientific consensus on a definition. Emotions are often intertwined with mood, temperament, personality, disposition, or creativity.

Feelings are subjective self-contained phenomenal experiences. According to the APA Dictionary of Psychology, a feeling is "a self-contained phenomenal experience"; and feelings are "subjective, evaluative, and independent of the sensations, thoughts, or images evoking them". The term feeling is closely related to, but not the same as, emotion. Feeling may for instance refer to the conscious subjective experience of emotions. The study of subjective experiences is called phenomenology. Psychotherapy generally involves a therapist helping a client understand, articulate, and learn to effectively regulate the client's own feelings, and ultimately to take responsibility for the client's experience of the world. Feelings are sometimes held to be characteristic of embodied consciousness.

<span class="mw-page-title-main">Flight attendant</span> Position in an aircrew

A flight attendant, traditionally known as a steward or stewardess ; or air host or hostess, is a member of the aircrew aboard commercial flights, many business jets and some government aircraft. Collectively called cabin crew, flight attendants are primarily responsible for passenger safety and comfort.

<span class="mw-page-title-main">Arlie Russell Hochschild</span> American professor of sociology

Arlie Russell Hochschild is an American writer and professor emeritus of sociology at the University of California, Berkeley. Hochschild's scholarship has long focused on the human emotions that underlie moral beliefs, practices, and social life generally. She is the author of ten books including the forthcoming Stolen Pride: Loss, Shame and the Rise of the Right , a follow-up to her 2016 book, Strangers in Their Own Land, a New York Times Bestseller and finalist for the National Book Award. In these and other books, she continues the sociological tradition of C. Wright Mills by drawing links between private troubles and public issues. In drawing this link, she has tried to illuminate the ways we recognize, attend to, appraise, evoke and suppress -- that is to say, manage-- emotion. She has applied this focus to the family, to work and to politics. Her works have been translated into 17 languages. She is also the author of a children's book titled Coleen The Question Girl, illustrated by Gail Ashby.

Emotional labor is the process of managing feelings and expressions to fulfill the emotional requirements of a job. More specifically, workers are expected to regulate their personas during interactions with customers, co-workers, clients, and managers. This includes analysis and decision-making in terms of the expression of emotion, whether actually felt or not, as well as its opposite: the suppression of emotions that are felt but not expressed. This is done so as to produce a certain feeling in the customer or client that will allow the company or organization to succeed.

An emotional expression is a behavior that communicates an emotional state or attitude. It can be verbal or nonverbal, and can occur with or without self-awareness. Emotional expressions include facial movements like smiling or scowling, simple behaviors like crying, laughing, or saying "thank you," and more complex behaviors like writing a letter or giving a gift. Individuals have some conscious control of their emotional expressions; however, they need not have conscious awareness of their emotional or affective state in order to express emotion.

Affective science is the scientific study of emotion or affect. This includes the study of emotion elicitation, emotional experience and the recognition of emotions in others. Of particular relevance are the nature of feeling, mood, emotionally-driven behaviour, decision-making, attention and self-regulation, as well as the underlying physiology and neuroscience of the emotions.

An affectional action is one of four major types of social action, as defined by Max Weber. Unlike the other social actions, an affectional action is an action that occurs as a result of a person's state of feeling, sometimes regardless of the consequences that follow it. Because the action is a result of our state of feeling, an affectional action may sometimes be described as irrational and reactive. An example of an affectional action can be the act of a father striking their daughter because of an action that she carried out that the father saw as frustrating.

Emotion work is understood as the art of trying to change in degree or quality an emotion or feeling.

Feeling rules are socially shared norms that influence how people want to try to feel emotions in given social relations. This concept was introduced by sociologist Arlie Russell Hochschild in 1979. Hochschild's 1983 book, The Managed Heart: Commercialization of Human Feeling, discusses feeling rules in greater depth, especially in the occupational worlds of flight attendants and bill collectors. Hochschild draws on the work of sociologist Erving Goffman as well as labor scholar Harry Braverman to discuss the dramaturgical demands and emotional labor entailed by jobs in the service sector, in which workers must "perform" certain roles that entail abiding by certain feeling rules. She notes that women are more likely to have such jobs than men, and that analysis of feeling rules may therefore be especially relevant to understanding the gendered dimensions of labor. This work foreshadows themes from her later analyses of women's work, both paid and unpaid, e.g. in The Commercialization of Intimate Life (2003).

According to some theories, emotions are universal phenomena, albeit affected by culture. Emotions are "internal phenomena that can, but do not always, make themselves observable through expression and behavior". While some emotions are universal and are experienced in similar ways as a reaction to similar events across all cultures, other emotions show considerable cultural differences in their antecedent events, the way they are experienced, the reactions they provoke and the way they are perceived by the surrounding society. According to other theories, termed social constructionist, emotions are more deeply culturally influenced. The components of emotions are universal, but the patterns are social constructions. Some also theorize that culture is affected by the emotions of the people.

One way of thinking holds that the mental process of decision-making is rational: a formal process based on optimizing utility. Rational thinking and decision-making does not leave much room for emotions. In fact, emotions are often considered irrational occurrences that may distort reasoning.

<span class="mw-page-title-main">Sociology of emotions</span> Branch of sociology

The sociology of emotions applies sociological theorems and techniques to the study of human emotions. As sociology emerged primarily as a reaction to the negative effects of modernity, many normative theories deal in some sense with emotion without forming a part of any specific subdiscipline: Karl Marx described capitalism as detrimental to personal 'species-being', Georg Simmel wrote of the deindividualizing tendencies of 'the metropolis', and Max Weber's work dealt with the rationalizing effect of modernity in general.

Emotions in the workplace play a large role in how an entire organization communicates within itself and to the outside world. "Events at work have real emotional impact on participants. The consequences of emotional states in the workplace, both behaviors and attitudes, have substantial significance for individuals, groups, and society". "Positive emotions in the workplace help employees obtain favorable outcomes including achievement, job enrichment and higher quality social context". "Negative emotions, such as fear, anger, stress, hostility, sadness, and guilt, however increase the predictability of workplace deviance,", and how the outside world views the organization.

Self-estrangement is the idea conceived by Karl Marx in Marx's theory of alienation and Melvin Seeman in his five logically distinct psychological states that encompasses alienation. As spoken by Marx, self-estrangement is "the alienation of man's essence, man's loss of objectivity and his loss of realness as self-discovery, manifestation of his nature, objectification and realization". Self-estrangement is when a person feels alienated from others and society as a whole. A person may feel alienated by his work by not feeling like he has meaning to his work, therefore losing their sense of self at the work place. Self-estrangement contributes to burnout at work and a lot of psychological stress.

Interpersonal emotion regulation is the process of changing the emotional experience of one's self or another person through social interaction. It encompasses both intrinsic emotion regulation, in which one attempts to alter their own feelings by recruiting social resources, as well as extrinsic emotion regulation, in which one deliberately attempts to alter the trajectory of other people's feelings.

<span class="mw-page-title-main">Commercialization of love</span>

The notion of commercialization of love, that is not to be confused with prostitution, involves the definitions of romantic love and consumerism.

Emotional intelligence (EI) involves using cognitive and emotional abilities to function in interpersonal relationships, social groups as well as manage one's emotional states. It consists of abilities such as social cognition, empathy and also reasoning about the emotions of others.

Emotional choice theory is a social scientific action model to explain human decision-making. Its foundation was laid in Robin Markwica’s monograph Emotional Choices published by Oxford University Press in 2018. It is associated with its own method for identifying emotions and tracing their influences on decision-making. Emotional choice theory is considered an alternative model to rational choice theory and constructivist perspectives.

Gemma Hartley is an American author and journalist best known for a viral article in Harper's Bazaar on emotional labor and her subsequent book Fed Up: Emotional Labor, Women, and the Way Forward.

References

  1. Hochschild, Arlie Russell (1983). The managed heart : commercialization of human feeling . Berkeley: University of California Press. ISBN   0520054547. OCLC   9280843.
  2. Hochschild, Arlie Russell. “Emotion Work, Feeling Rules, and Social Structure.” American Journal of Sociology 85, no. 3 (1979): 551–75. https://doi.org/10.1086/227049.
  3. Whittier, Nancy 2001. "Emotional Strategies: The Collective Reconstruction and Display of Oppositional Emotions in Movement against Child Sexual Abuse." in Passionate Politics: Emotions and Social Movements edited by Jeff Goodwin, James Jasper, and Francesca Polletta.
  4. Norgaard, Kari Marie (2011). Living in denial: climate change, emotions, and everyday life. Cambridge, Mass.: MIT Press. ISBN   978-0-262-01544-8.
  5. "The Managed Heart Commercialization of Human Feeling, Updated with a New Preface". University of California Press. Retrieved May 16, 2024.