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Michael Alexander Kirkwood Halliday was a British linguist who developed the internationally influential systemic functional linguistics (SFL) model of language. His grammatical descriptions go by the name of systemic functional grammar. Halliday described language as a semiotic system, "not in the sense of a system of signs, but a systemic resource for meaning". For Halliday, language was a "meaning potential"; by extension, he defined linguistics as the study of "how people exchange meanings by 'languaging'". Halliday described himself as a generalist, meaning that he tried "to look at language from every possible vantage point", and has described his work as "wander[ing] the highways and byways of language". But he said that "to the extent that I favoured any one angle, it was the social: language as the creature and creator of human society".
Critical discourse analysis (CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice. CDA combines critique of discourse and explanation of how it figures within and contributes to the existing social reality, as a basis for action to change that existing reality in particular respects. Scholars working in the tradition of CDA generally argue that (non-linguistic) social practice and linguistic practice constitute one another and focus on investigating how societal power relations are established and reinforced through language use. In this sense, it differs from discourse analysis in that it highlights issues of power asymmetries, manipulation, exploitation, and structural inequities in domains such as education, media, and politics.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience.
Teun Adrianus van Dijk is a scholar in the fields of text linguistics, discourse analysis and Critical Discourse Analysis (CDA).
Social semiotics is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society". Social semiotics expands on Saussure's founding insights by exploring the implications of the fact that the "codes" of language and communication are formed by social processes. The crucial implication here is that meanings and semiotic systems are shaped by relations of power, and that as power shifts in society, our languages and other systems of socially accepted meanings can and do change.
Gunther Rolf Kress MBE was a linguist and semiotician. He is considered one of the leading theorists in critical discourse analysis, social semiotics and multimodality, particularly in relation to their educational implications. Kress has been described as "one of the leading academics of the early 21st century".
Multiliteracy is an approach to literacy theory and pedagogy coined in the mid-1990s by the New London Group. The approach is characterized by two key aspects of literacy – linguistic diversity and multimodal forms of linguistic expressions and representation. It was coined in response to two major changes in the globalized environment. One such change was the growing linguistic and cultural diversity due to increased transnational migration. The second major change was the proliferation of new mediums of communication due to advancement in communication technologies e.g the internet, multimedia, and digital media. As a scholarly approach, multiliteracy focuses on the new "literacy" that is developing in response to the changes in the way people communicate globally due to technological shifts and the interplay between different cultures and languages.
James Gee is a retired American researcher who has worked in psycholinguistics, discourse analysis, sociolinguistics, bilingual education, and literacy. Gee most recently held the position as the Mary Lou Fulton Presidential Professor of Literacy Studies at Arizona State University, originally appointed there in the Mary Lou Fulton Institute and Graduate School of Education. Gee has previously been a faculty affiliate of the Games, Learning, and Society group at the University of Wisconsin–Madison and is a member of the National Academy of Education.
Ruqaiya Hasan was a professor of linguistics who held visiting positions and taught at various universities in England. Her last appointment was at Macquarie University in Sydney, from which she retired as emeritus professor in 1994. Throughout her career she researched and published widely in the areas of verbal art, culture, context and text, text and texture, lexicogrammar and semantic variation. The latter involved the devising of extensive semantic system networks for the analysis of meaning in naturally occurring dialogues.
Lexicogrammar is a term directly related to systemic functional linguistics. Systemic functional linguistics is a specific approach to adding as much detail as possible when describing lexicogrammar. It was coined by Michael Halliday, the father of systemic functional linguistics, to describe the continuity between grammar and lexis. For many linguists, these phenomena are discrete. But Halliday brings them together with this term. As with other dimensions of Halliday's theory, he describes the relation of grammar to lexis as one of a 'cline', and therefore, one of 'delicacy'. In 1961, he wrote 'The grammarian's dream is...to turn the whole of linguistic form into grammar, hoping to show that lexis can be defined as "most delicate grammar". In 1987, Ruqaiya Hasan wrote an article titled 'The grammarian's dream: lexis as delicate grammar', in which she laid out a methodology for mapping lexis in Halliday's terms.
James Robert Martin is a Canadian linguist. He is Professor of Linguistics at The University of Sydney. He is the leading figure in the 'Sydney School' of systemic functional linguistics. Martin is well known for his work on discourse analysis, genre, appraisal, multimodality and educational linguistics.
Christian Matthias Ingemar Martin Matthiessen is a Swedish-born linguist and a leading figure in the systemic functional linguistics (SFL) school, having authored or co-authored more than 100 books, refereed journal articles, and papers in refereed conference proceedings, with contributions to three television programs. One of his major works is Lexicogrammatical cartography (1995), a 700-page study of the grammatical systems of English from the perspective of SFL. He has co-authored a number of books with Michael Halliday. Since 2008 he has been a professor in the Department of English at the Hong Kong Polytechnic University. Before this, he was Chair of the Department of Linguistics at Macquarie University in Sydney.
Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages.
The kineikonic mode is a term for the moving image as a multimodal form. It indicates an approach to the analysis of film, video, television and any instance of moving image media that examines how systems of signification such as image, speech, dramatic action, music and other communicative processes work together to create meaning within the spatial and temporal frames of filming and editing.
Andrew Burn is an English professor and media theorist. He is best known for his work in the fields of media arts education, multimodality and play, and for the development of the theory of the Kineikonic Mode. He is Emeritus professor of Media at the UCL Institute of Education.
Rosalind Ivanić is a Yugoslav-born British linguist. She is currently an honorary professor at the Department of Linguistics and English Language of Lancaster University, United Kingdom. Her research focuses on applied linguistics with a special focus on literacy, intertextuality, multimodal communication, adult literacy, educational linguistics, critical language awareness, punctuation, and second language writing. Along with Theo van Leeuwen and David Barton, she is considered one of the most prominent researchers on literacy.
Alice Marie-Claude Caffarel-Cayron is a French-Australian linguist. She is an Honorary Senior Lecturer in Linguistics at the University of Sydney. Caffarel is recognized for the development of a Systemic Functional Grammar of French which has been applied in the teaching of the French language, Discourse analysis and Stylistics at the University of Sydney. Caffarel is recognised as an expert in the field of French Systemic Functional Linguistics (SFL).
Louise Jane Ravelli is an Australian linguist. She is a professor in the School of the Arts and Media at the University of New South Wales, Australia. Her research expertise includes multimodal communication, museum communication, discourse analysis, and systemic functional grammar, using the frameworks of Systemic Functional Linguistics, Social Semiotics, and Multimodal Discourse Analysis.
Michele Zappavigna is an Australian linguist. She is an associate professor at the University of New South Wales, Sydney. Her major contributions are based on the discourse of social media and ambient affiliation. Her work is interdisciplinary and covers studies in systemic functional linguistics (SFL), corpus linguistics, multimodality, social media, online discourse and social semiotics. Zappavigna is the author of six books and numerous journal articles covering these disciplines.
Ingrid Piller is an Australian linguist, who specializes in intercultural communication, language learning, multilingualism, and bilingual education. Piller is Distinguished Professor at Macquarie University and an elected fellow of the Australian Academy of the Humanities. Piller serves as Editor-in-Chief of the academic journal Multilingua and as founding editor of the research dissemination site Language on the Move. She is a member of the Australian Research Council (ARC) College of Experts.
References
- 1 2 3 Biography in the introduction of Social Semiotics: Key Figures, New Directions, pp.11–12
- ↑ "How a car's horn says: "Buy me"". BBC News. 14 January 2005. Retrieved 8 June 2010.
- ↑ Bateman, John; Wildfeuer, Janina; Hiippala, Tuomo (2017). Multimodality : Foundations, Research and Analysis – A Problem-Oriented Introduction. Berlin: Walter de Gruyter. ISBN 978-3-11-047942-3.
- ↑ "Emeritus Professor Theo van Leeuwen". University of Technology, Sydney. n.d. Retrieved 11 July 2015.
- ↑ Djonov, Emilia (2013). "Semiotic Profile: Theo van Leeuwen". SemiotiX. Retrieved 11 July 2015.
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