Unregistered trademark

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An unregistered trademark or common law trademark is an enforceable mark created by a business or individual to signify or distinguish a product or service. It is legally different from a registered trademark granted by statute.

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As with registered trademarks, a common law trademark utilizes graphics, images, words or symbols, or a combination of such, to signify the distinctiveness or source of a product or service.

In many countries, well-known unregistered trademarks may be protected by a common law passing off tort which prevents traders from passing off their goods or services as that of another. In these jurisdictions, protections for unregistered trademarks are usually weaker than for registered trademarks. However, some countries have no legal protections for unregistered trademarks.

Although not required by law to do so, an unregistered trademark owner can append the mark with the letters "TM" (visualized by the trademark symbol ). A ™ serves as notice to the public the words or symbols are an unregistered trademark. In contrast, trademarks registered with government agencies may have a registered trademark symbol next to them, such as the ® symbol.

Legislation by country

Australia

Unregistered trade marks are provided some protection under Australian trademark law. The Trade Marks Act 1995 prohibits the registration of a trademark if "the use of the trade mark in relation to those goods or services would be likely to deceive or cause confusion." [1] Owners of unregistered trademarks may be able to file registration at a later date despite a conflict with an existing registered trademark if they can prove that their unregistered trademark was in use before the other registered one. [2]

Bangladesh

Bangladeshi law, including Penal Code (1860), the Customs Act (1969), the Consumer's Right Protection Act (2009) and the Bangladesh Standard and Testing Institute Act of 2018 protect unregistered trademarks from infringement on the basis that it is an unfair business practice which deceives consumers and damages the reputation of trademark owners. [3]

Canada

Canadian trademark law protects unregistered trademarks that have been in continuous commercial use and which have a demonstrable market value in terms of reputation. Owners of unregistered trademarks may attempt to protect themselves from trademark infringement by via passing off actions against others who use their trademarks to deceive consumers. [4]

China

The trademark law of China has no clear provisions for protection of unregistered trademarks, which has caused a well-recognized problem of unregistered trademarks being registered by other parties in bad faith. [5]

European Union

There is no legal protection for unregistered trademarks in the trade mark law of the European Union, but its member states may have protection for unregistered marks at the national level. [6]

India

In Indian trademark law, the first user of an unregistered trademark has priority over a later user who registers the trademark if it can be proven that first use predated trademark registration. [7] Registering a trademark gives the owner the exclusive right to use it, unless another entity's prior use can be established. Owners of unregistered trademarks can not sue for trademark infringement if another party uses their trademark, although they can seek a passing off remedy. [8] In order to do so, the unregistered trademark owner must prove that damage was done to them by another trader taking advantage of the consumer goodwill attached to the trademark. [9]

Japan

Japanese trademark law has some protections for well-known unregistered trademarks in specific circumstances. Unregistered trademarks which are well-known to consumers and strongly related the original user's goods and services are protected under the Unfair Competition Prevention Law. [10]

United States

U.S. Federal law prohibits an unregistered trademark owner gaining any benefit from using the ® with the trademark, which is used for marks registered with the United States Patent and Trademark Office (USPTO). [11] Under US trademark law, unregistered trademarks are protected under common law, although they have less protection than registered trademarks. In contrast to federal registration, common law trademarks are usually enforceable only within the geographic region or locale where the trademark owner is using it in business. When an infringement occurs, an unregistered trademark owner may not be able to sue and collect damages or recover attorneys fees, unlike registered trademarks. In those jurisdictions with limited protection to unregistered trademark owners, a common law trademark owner's remedies may be limited to injunctive relief (a court order for the defendant to cease and desist the infringement).

An unregistered trademark may receive protection under the federal "Lanham Act" (15 USC § 1125), which includes prohibition against commercial misrepresentation of source or origins of goods. Unlike other trademark statutory provisions, a claim under the Lanham Act may permit a party to recover attorneys' fees and costs.

Some U.S. states consider the first business or individual who uses a trademark to be the owner (called the first use rule), and others consider the owner to be whoever files to register the trademark first (called the first to file rule). Under the first use rule, an unregistered trademark owner can defeat a later-filed federal or state registered trademark, if the unregistered trademark owner can show first use in commerce the date of the registered trademark. Under first to file rules, regardless of use in commerce, the first business or individual who filed for registration of the trademark will take precedence over another party's unregistered use of the trademark, even if their use predates the filing. In first-to-file states this sometimes causes a race to file an application because a granted registration may provide protection to the date the trademark owner first filed the trademark application.

Related Research Articles

<span class="mw-page-title-main">Trade dress</span> Characteristics of visual appearance of a product

Trade dress is the characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers. Trade dress is an aspect of trademark law, which is a form of intellectual property protection law.

Australian trade mark law is based on common-law use-based rights as well as the Trade Marks Act 1995 (Cth), which is administered by IP Australia, an Australian government agency within the Department of Industry, Innovation and Science.

<span class="mw-page-title-main">United States trademark law</span>

A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods and services and avoid confusion.

<span class="mw-page-title-main">Industrial design right</span> Intellectual property rights

An industrial design right is an intellectual property right that protects the visual design of objects that are purely utilitarian. An industrial design consists of the creation of a shape, configuration or composition of pattern or color, or combination of pattern and color in three-dimensional form containing aesthetic value. An industrial design can be a two- or three-dimensional pattern used to produce a product, industrial commodity or handicraft.

Passing off is a common law tort which can be used to enforce unregistered trade mark rights. The tort of passing off protects the goodwill of a trader from misrepresentation.

<span class="mw-page-title-main">Lanham Act</span> United States trademark law

The Lanham (Trademark) Act (Pub. L.Tooltip Public Law  79–489, 60 Stat. 427, enacted July 5, 1946, codified at 15 U.S.C. § 1051 et seq. is the primary federal trademark statute in the United States. In other words, the Act is the primary statutory foundation of United States trademark law at the federal level. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

<span class="mw-page-title-main">Trademark dilution</span> Concept of weakening a trademarks uniqueness used to grant protection for trademark rights

Trademark dilution is a trademark law concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness. In most cases, trademark dilution involves an unauthorized use of another's trademark on products that do not compete with, and have little connection with, those of the trademark owner. For example, a famous trademark used by one company to refer to hair care products might be diluted if another company began using a similar mark to refer to breakfast cereals or spark plugs.

<span class="mw-page-title-main">United Kingdom trade mark law</span> United Kingdom legislation

United Kingdom trade mark law provides protection for the use of trade marks in the UK. A trade mark is a way for one party to distinguish themselves from another. In the business world, a trade mark provides a product or organisation with an identity which cannot be imitated by its competitors.

<span class="mw-page-title-main">Canadian trademark law</span>

Canadian trademark law provides protection to marks by statute under the Trademarks Act and also at common law. Trademark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark or create confusion between different vendors' goods or services. A mark can be protected either as a registered trademark under the Act or can alternately be protected by a common law action in passing off.

The Federal Trademark Dilution Act of 1995 is a United States federal law which protects famous trademarks from uses that dilute their distinctiveness, even in the absence of any likelihood of confusion or competition. It went into effect on January 16, 1996. This act has been largely supplanted by the Trademark Dilution Revision Act of 2006 (TDRA), signed into law on October 6, 2006.

<i>Kirkbi AG v Ritvik Holdings Inc</i> Supreme Court of Canada case

Kirkbi AG v. Ritvik Holdings Inc., popularly known as the Lego Case, is a decision of the Supreme Court of Canada. The Court upheld the constitutionality of section 7(b) of the Trade-marks Act which prohibits the use of confusing marks, as well, on a second issue it was held that the doctrine of functionality applied to unregistered trade-marks.

The Trademark Counterfeiting Act of 1984 is a United States federal law that amended the federal criminal code to make it a federal offense to violate the Lanham Act by the intentional use of a counterfeit trademark or the unauthorized use of a counterfeit trademark. The act established penalties of up to five years imprisonment and/or a $250,000 fine for selling or attempting to sell counterfeit goods or services. It increased such penalties for a second or subsequent conviction under the Act.

Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end, "generic" and "descriptive" marks with no distinctive character at the other end, and "suggestive" and "arbitrary" marks lying between these two points. "Descriptive" marks must acquire distinctiveness through secondary meaning—consumers have come to recognize the mark as a source indicator—to be protectable. "Generic" terms are used to refer to the product or service itself and cannot be used as trademarks.

<span class="mw-page-title-main">Trademark</span> Trade identifier of products or services

A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. A trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.

<span class="mw-page-title-main">Trademark infringement</span> Violation of trademark rights

Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees. Infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar to a trademark owned by another party, especially in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a trademark may commence civil legal proceedings against a party which infringes its registered trademark. In the United States, the Trademark Counterfeiting Act of 1984 criminalized the intentional trade in counterfeit goods and services.

In Canada, passing off is both a common law tort and a statutory cause of action under the Canadian Trade-marks Act referring to the deceptive representation or marketing of goods or services by competitors in a manner that confuses consumers. The law of passing off protects the goodwill of businesses by preventing competitors from passing off their goods as those of another.

<span class="mw-page-title-main">Indian trademark law</span>

Indian trademark law statutorily protects trademarks as per the Trademark Act, 1999 and also under the common law remedy of passing off. Statutory protection of trademark is administered by the Controller General of Patents, Designs and Trade Marks, a government agency that reports to the Department of Industrial Policy and Promotion (DIPP), under the Ministry of Commerce and Industry.

<span class="mw-page-title-main">Trademarks Act, 2004</span> Ghanaian trademark legislation

The Trademarks Act, 2004 is legislation enacted by the Third Parliament of the Fourth Republic of Ghana and signed into law by President John Agyekum Kufuor. The Act regulates the process through which trademarks and collective marks are registered, the issuance of registered trademarks and how trademarks and collective marks are protected through the enforcement of the Act. The rationale for enacting the Act is for the protection of the goodwill and reputation of the business of a proprietor. The Act establishes the Trademark Registry(Registar) to which is mandated to register trademarks and issue registered trademarks. The Act has been amended by the Trademarks (Amendment) Act, 2014 which came into force on 25 July 2014. The Amendment incorporated the Madrid Protocol into The Act.

<span class="mw-page-title-main">Design infringement</span> Breach of intellectual property rights

Design is a form of intellectual property right concerned with the visual appearance of articles which have commercial or industrial use. The visual form of the product is what is protected rather than the product itself. The visual features protected are the shape, configuration, pattern or ornamentation. A design infringement is where a person infringes a registered design during the period of registration. The definition of a design infringement differs in each jurisdiction but typically encompasses the purported use and make of the design, as well as if the design is imported or sold during registration. To understand if a person has infringed the monopoly of the registered design, the design is assessed under each jurisdiction's provisions. The infringement is of the visual appearance of the manufactured product rather than the function of the product, which is covered under patents. Often infringement decisions are more focused on the similarities between the two designs, rather than the differences.

<span class="mw-page-title-main">Zombie trademark</span>

A zombie trademark, orphan brand or zombie mark is an abandoned trademark from a brand or company which is revived by a new enterprise with no affiliation to the former brand. The purpose of reviving an abandoned trademark is to capitalize on the brand recognition and goodwill that consumers had for the older, unaffiliated brand. The term "ghost brand" may sometimes be used for these, but this is not to be confused with the alternate usage of "ghost mark" to refer to a kind of defensive trademark.

References

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  3. Islam, Mohammad Towhidul; Jahid-Al-Mamun, Md (2021). "Protection of Unregistered Well-Known Trademarks: The Bangladeshi Trademarks Regime Revisited". Dhaka University Law Journal. 32: 15.
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  5. Ratajczak, Oskar (2021). "Trademark Registration in Bad Faith in the People's Republic of China – Causes and Analysis of Provisions of Chinese law". Przegląd Prawniczy Uniwersytetu im. Adama Mickiewicza (13): 157–175. ISSN   2083-9782.
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  7. Roy, Shohini; Sherpa, Srishti (2022). "Analysing the Conflict between a Prior User and a Registered User in a Trademark". Indian Journal of Law and Legal Research. 4 Issue 6: 1.
  8. "Trademark Law Declared by the Supreme Court of India in Twentieth-Century". Journal of Intellectual Property Rights. 28 (4): 340. 2023. doi:10.56042/jipr.v28i4.759.
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  10. "Trademark procedures and strategies: Japan". World Trademark Review. Retrieved 2024-04-25.
  11. 15 U.S.C. 1111