Upworthy

Last updated
Upworthy
Logo Upworthy.webp
Screenshot Upworthy 29 November 2022.png
Type of business Private
Type of site
News and entertainment
Available inEnglish
FoundedMarch 14, 2012;12 years ago (2012-03-14) [1]
Headquarters Los Angeles, California,
United States
Owner Good Worldwide
Founder(s) Eli Pariser and Peter Koechley
CEOMax Schorr
URL upworthy.com
Current statusActive

Upworthy is a left leaning storytelling website with a focus on positive aspects.

Contents

It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion . One of Facebook's co-founders, Chris Hughes, was an early investor. In 2017, the company was acquired by Good Worldwide. Between the two platforms, they reached 100MM people a month. [2] [3] [4] [5] [6]

History

In October 2012 it raised $4 million from New Enterprise Associates and other angel investors, including BuzzFeed co-founder John Johnson, Facebook co-founder and New Republic owner Chris Hughes, and Reddit co-founder Alexis Ohanian. [7]

In June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time". [8] The site popularized a style of two-phrase headlines. [9] It has been criticized for its use of overly sensationalized, emotionally manipulative, "clickbait" style, headlines as well as having a liberal bias, and simplifying issues that are controversial by nature. [10] [11] [12] [13] Upworthy was accused of laying off one round of writers in 2015, and another in 2016, after an unionization effort by some of the staff. The union involved, the Writers Guild of America, East, has organized several online "viral" news publishers. [14] In January 2017, Upworthy was acquired by Good Worldwide, a company that similarly focused on spreading progressive messages through their websites such as good.is. The newsrooms of the two organizations would merge as part of the acquisition. About 20 staffers were laid off as part of the merger. [6] It has worked with Unilever, Skype, CoverGirl, and the Bill and Melinda Gates Foundation. [15] [16] [17]

See also

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References

  1. ↑ "UpWorthy.com WHOIS, DNS, & Domain Info – DomainTools". WHOIS . Archived from the original on 2017-04-15. Retrieved 2016-07-23.
  2. ↑ Carr, David (March 26, 2012), "New Site Wants to Make the Serious as Viral as the Shallow", The New York Times, archived from the original on March 30, 2012, retrieved April 11, 2012
  3. ↑ Pilkington, Ed (March 26, 2012), "New media gurus launch Upworthy – their 'super-basic' internet start-up", The Guardian, archived from the original on March 4, 2014, retrieved April 11, 2012
  4. ↑ Gannes, Liz (March 26, 2012), Viral With a Purpose? Upworthy Finds Serious Web Content Worth Sharing., AllThingsD, archived from the original on March 30, 2012, retrieved April 11, 2012
  5. ↑ "The woman behind Upworthy's viral explosion". Archived from the original on 24 January 2014. Retrieved 16 October 2014.
  6. 1 2 Sutton, Kelsey (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger". Politico. Archived from the original on November 14, 2023. Retrieved January 20, 2019.
  7. ↑ "Upworthy Raises $4M for Aggregating Virals That Aren't Cat Videos – Liz Gannes – Media – AllThingsD". AllThingsD. Archived from the original on 26 December 2014. Retrieved 21 December 2014.
  8. ↑ "How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time". Fast Company. 7 June 2013. Archived from the original on 14 November 2023. Retrieved 6 July 2015.
  9. ↑ "Why Are Upworthy Headlines Suddenly Everywhere?". The Atlantic. 8 December 2013. Archived from the original on 18 October 2017. Retrieved 6 July 2015.
  10. ↑ Kaufman, Leslie (14 October 2013), "Viral Content with a Liberal Bent", The New York Times, archived from the original on 8 November 2013, retrieved March 12, 2014
  11. ↑ James Ball (16 March 2014). "Read this to find out how Upworthy's awful headlines changed the web". the Guardian. Archived from the original on 23 October 2017. Retrieved 6 July 2015.
  12. ↑ "Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator". AdWeek. 20 November 2013. Archived from the original on 7 July 2015. Retrieved 6 July 2015.
  13. ↑ Christopher Zara (11 December 2013). "The Rise Of Clickbait Spoilers: Bloggers Expose What's Behind Upworthy's Histrionic Headlines". International Business Times. Archived from the original on 7 July 2015. Retrieved 6 July 2015.
  14. ↑ "Report: Upworthy's Lefty Owners Scared Employees Out of Unionization". 10 August 2015. Archived from the original on 21 May 2017. Retrieved 18 July 2017.
  15. ↑ Derek Thompson (14 November 2013). "Upworthy: I Thought This Website Was Crazy, but What Happened Next Changed Everything". The Atlantic. Archived from the original on 15 April 2017. Retrieved 21 December 2014.
  16. ↑ "How Upworthy gets its branded content to outperform editorial". Digiday . 10 July 2014. Archived from the original on 15 December 2014. Retrieved 21 December 2014.
  17. ↑ "Viral Content With a Liberal Bent". The New York Times. 14 October 2013. Archived from the original on 22 April 2017. Retrieved 28 February 2017.
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