In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
The National Center for Missing & Exploited Children (NCMEC) is a private, nonprofit organization established in 1984 by the United States Congress. In September 2013, the United States House of Representatives, United States Senate, and the President of the United States reauthorized the allocation of $40 million in funding for the organization as part of Missing Children's Assistance Reauthorization Act of 2013. The current chair of the organization is Jon Grosso of Kohl's. NCMEC handles cases of missing minors from infancy to young adults through age 20.
The United States Postal Inspection Service (USPIS), or the Postal Inspectors, is the federal law enforcement arm of the United States Postal Service. It supports and protects the U.S. Postal Service, its employees, infrastructure, and customers by enforcing the laws that defend the nation's mail system from illegal or dangerous use. Its jurisdiction covers any crimes that may adversely affect or fraudulently use the U.S. Mail, the postal system or postal employees. With roots going back to the late 18th century, the USPIS is the oldest continuously operating federal law enforcement agency.
A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.
Clipper Magazine is a local, regional and national direct-mail advertising company, with 413 local editions and specialty publications in 22 states each mailing 6 to 12 times annually to more than 21 million homes. In addition to the Clipper Magazine brand, it publishes under the brands Local Flavor, Mint Magazine, Reach, Great Deals Magazine, Get1Free and Market Magazine as well as various specialty publications.
The National Child Victim Identification Program (NCVIP) is the world's largest database of child pornography, maintained by the Child Exploitation and Obscenity Section (CEOS) of the United States Department of Justice and the National Center for Missing and Exploited Children (NCMEC) for the purpose of identifying victims of child abuse.
A mobile campaign is a campaign, usually marketing, advertising, or public relations-related, through which organizations contact their audience through SMS. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. The foundational function of mobile campaigns is regularly referred to as mobile marketing. A campaign's goal can have varied consumer consumption objectives including flashing, informing or engaging. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy. Online advertising is the second largest advertising spend at $113 billion, next to television's $196.5 billion. Near the introduction of mobile campaigns, they were primarily created to boost the impact of primary campaigns. A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol. Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show, and text to vote”. In 2012, there were over 131 million votes in a single night, setting the world mobile voting record. With over 90% of Americans having cell phones, and there being over 6.8 billion cell phones in circulation globally versus 2.4 billion with internet access, mobile campaigns are evolving to be the way of the future in advertising and consumer engagement.
The Data & Marketing Association, also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …"
A coupon-eligible converter box (CECB) was a digital television adapter that met eligibility specifications for subsidy "coupons" from the United States government. The subsidy program was enacted to provide terrestrial television viewers with an affordable way to continue receiving free digital terrestrial television services after the nation's television service transitioned to digital transmission and analog transmissions ceased. The specification was developed by the National Telecommunications and Information Administration (NTIA), with input from the broadcast and consumer electronics industries as well as public interest groups.
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).
QuantumDigital, Inc., is a company based in Austin, Texas. It was founded in 1986 as Quantum Systems. QuantumDigital was one of the first companies in the U.S. to launch an electronic ordering system, called Q-Direct, for the direct mail industry. The Q-Direct client software was distributed on physical CD-ROM media. Orders were placed via modem connection from the customer's computer to the company's server.
AdvoCare International, LLC is an American dietary supplement company. They are a direct sales company and a former multi-level marketing company that was charged with operating a pyramid scheme. The company, headquartered in Richardson, TX, was founded in 1993 by Charles Ragus.
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote an item that is packaged with the product and requires no additional payment over the cost of the product.
News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp. It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. and is one of three companies in the United States that control almost all the in-store ads and grocery coupons in the United States.
Valpak Direct Marketing Systems, LLC, commonly known as Valpak, is a North American direct marketing company owned by Platinum Equity. Valpak provides print, mobile and online advertising, customer data and coupons. Valpak mails coupons to 41 million demographically targeted households each month and millions more consumers through its advertising postcards and website every year.
Insignia Systems, Inc., often referred to as just Insignia, is a publicly traded U.S. Corporation that manufactures point of sale in-store signs and promotional advertising media for consumer packaged goods companies and retailers. Insignia is one of three companies in the United States that control almost all the in-store ads and grocery coupons in the United States.
Jason Wolfe is an American businessman and entrepreneur who is the founder and CEO of several companies, including GiftCards.com, Gift Card Granny, and GiftYa.
Prodege, LLC is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
