VerticalResponse

Last updated
VerticalResponse LLC.
Industry Email marketing, Email service provider (marketing), Social Media Marketing, SaaS
Founded St Petersburg, Florida, U.S. (2001 (2001))
FounderJanine Popick
Headquarters
111 2nd Ave Ne - Suite 1500
St Petersburg, Florida
,
U.S.
Area served
Worldwide
Key people
Andy Mentges (Entrepreneur, CEO)
Jason Beyke(COO)
Website VerticalResponse.com

VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. [1] [2] [3] [4] [5] [6] [7] [8] VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes. [3] [9] [10] [11] [12] [13] [14] [15]

Contents

History

Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation. [16] [17] The company secured $1.4 million from 18 angel investors in its first four years of existence. [16] It turned its first profit in 2005. [16]

In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns. [1] [2] [18] [19] [20]

In 2013, VerticalResponse was acquired by Deluxe Corporation. [21] [22] [23]

Awards

See also

Related Research Articles

LinkedIn Professional network website

LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories.

Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.

Tagged (website) Social discovery website

Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.

Deluxe Corporation is an American payments and business technology company. Its four business divisions comprise payments, cloud, promotional products, and checks. As of 2020, Deluxe has approximately 4.5 million small businesses and 4,000 financial institutions as customers. As part of its services, Deluxe produces personal and business checks as well as offering marketing, web development, web hosting, and fraud protection services.

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006.

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.

Bread Financial Holdings, Inc. is a publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

ProjectManager.com is an online project management software which is a scalable software as a service (SaaS) for business managers and teams. The software is developed by ProjectManager.com, Inc. in Austin, TX.

Mailchimp is an American marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns. "Mailchimp" is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. As of 2021, its parent company is Intuit.

Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.

Textlocal

Textlocal is a mobile communications company founded in 2005 with offices based in Malvern and Chester.

Act-On American software company

Act-On Software is a software-as-a-service product for marketing automation developed by Act-On, a company headquartered in Portland, Oregon. The company was founded in 2008, retailing its software exclusively through Cisco, which provided $2 million in funding. It is used mostly by medium-sized businesses. It developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive reviews for use by small to medium-sized businesses due to its ease-of-use, simplicity and cost.

Jill Konrath is a sales strategist, speaker and the author of the sales books Selling to Big Companies and SNAP Selling.

Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns.

PureWow American womens lifestyle website

PureWow is an American digital media company that publishes women's lifestyle content. Acquired by serial entrepreneur Gary Vaynerchuk in 2017 as part of Gallery Media Group, PureWow tailors lifestyle topics for Millennials and Generation X, including fashion, beauty, home decor, recipes, entertainment, travel, technology, literature, wellness and money.

Keap E-mail marketing and sales platform company

Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.

Stephanie Chandler

Stephanie Chandler is an American entrepreneur, author and publisher.

Tremor International Ltd., comprising Tremor Video and Unruly, is a publicly traded advertising-technology company. Founded in 2007, it focuses on digital advertising including video, mobile, native, display technology, and connected TV. Its stock trades on both the Nasdaq and London Stock Exchange under the ticker symbol TRMR.

AppLovin U.S. information technology company

Applovin Corporation, doing business as AppLovin, is a mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.

Smarsh

Smarsh is a multinational "software as a service" (SaaS) company headquartered in Portland, Oregon, with nine offices worldwide including locations in, New York, Redwood City, California, Boston, Raleigh, North Carolina, London and Bangalore, India. The company provides comprehensive archiving and has compliance, supervision and e-discovery solutions for companies in highly regulated industries, including public sector and financial services.

References

  1. 1 2 "The Daily Start-Up: Facebook Plays Matchmaker In Salesforce-Rypple Deal". The Wall Street Journal. Retrieved August 2, 2013.
  2. 1 2 Courtney Rubin. "VerticalResponse Acquires Roost". Inc. Retrieved August 6, 2013.
  3. 1 2 "Six ways to create buzz for your brand on Pinterest". Miami Herald. Retrieved August 5, 2013.
  4. ↑ Geri Stengel (December 5, 2012). "Outsourcing Customer Service May Be Penny Wise and Pound Foolish". Forbes. Retrieved August 6, 2013.
  5. ↑ Jennifer Hoyt Cummings (July 13, 2012). "Your Practice: Five questions to test your disaster plan". Reuters. Retrieved August 4, 2013.
  6. ↑ Graham, Jefferson (February 9, 2009). "E-mail professionals help get the word out". USA Today. Retrieved August 1, 2013.
  7. ↑ Patrick Hoge. "VerticalResponse sold for $27 million". San Francisco Business Times. Retrieved August 7, 2013.
  8. ↑ Jake Anderson. "Deluxe Corp. Buys Mktg. Firm For $27M As Profits Rise". Twin Cities Business. Retrieved July 30, 2013.
  9. ↑ "Get Started: Small biz jobs; social networking". Yahoo! Small Business Advisor. Retrieved August 5, 2013.
  10. ↑ Lasker, Zephrin (March 27, 2012). "How the Advertising Industry Can Help America". Forbes. Retrieved August 2, 2013.
  11. ↑ Carol Tice. "Small Businesses Don't Have Time for Social Media -- and Don't Track Results". Forbes. Retrieved August 3, 2013.
  12. ↑ "Small businesses spending more time and money on social media (infographic)". Tech Journal. Retrieved August 6, 2013.
  13. ↑ Steve McKee. "How to Run an Effective Social Media Program". Bloomberg. Retrieved August 7, 2013.
  14. ↑ Steve Woods. "Blogging Your Small Business to Success". Technorati. Retrieved August 4, 2013.
  15. ↑ Anita Ferrer. "Nonprofits Raise the Social Networking Bar". Associations Now. Retrieved August 3, 2013.
  16. 1 2 3 Elizabeth Browne. "Vertical Response rises to the top". San Francisco Business Times. Retrieved August 7, 2013.
  17. ↑ "Janine Popick". Huffington Post. Retrieved August 5, 2013.
  18. ↑ Robin Wauters. "VerticalResponse Buys Social Media Marketing Technology Startup Roost". Tech Crunch. Retrieved August 5, 2013.
  19. ↑ Courtney Rubin. "VerticalResponse Acquires Roost". Inc. Retrieved August 4, 2013.
  20. ↑ Anita Campbell. "VerticalResponse Email Marketing Company Acquired by Deluxe". Small Business Trends. Retrieved August 6, 2013.
  21. ↑ Matt McGee. "Deluxe Buys Vertical Response For $27 Million". Marketing Land. Retrieved August 2, 2013.
  22. ↑ "VerticalResponse sold for $27 million". San Francisco Business Times. Retrieved August 7, 2013.
  23. ↑ Pace Lattin. "Vertical Response Bought by Deluxe Corp". Performance Marketing Insider. Retrieved August 2, 2013.
  24. ↑ "Online Business Awards - 2012 About.com Readers' Choice Awards". About.com. Retrieved August 8, 2013.
  25. ↑ "Fast 100 Show All the Ways to Grow". San Francisco Business Times. Retrieved August 2, 2013.
  26. ↑ "Deloitte Fast 500 Rankings 2011" (PDF). Deloitte. Retrieved August 1, 2013.
  27. ↑ "Bay Area companies named US Chamber award winners". Silicon Valley Business Journal. Retrieved August 3, 2013.
  28. ↑ "Award Winners". SFChamber.com. Retrieved August 6, 2013.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.