WLAX

Last updated

WLAX
WLAX-WEUX Logo.png
Channels
BrandingFox 25/48
Programming
Affiliations
Ownership
Owner
History
First air date
November 10, 1986(37 years ago) (1986-11-10)
Former call signs
WWQI (CP, 1982–1985)
Former channel number(s)
  • Analog: 25 (UHF, 1986–2009)
  • Digital: 17 (UHF, 2004–2020)
Call sign meaning
La Crosse, with "Crosse" represented as an X
Technical information [1]
Licensing authority
FCC
Facility ID 2710
ERP 1,000 kW
HAAT 295 m (968 ft)
Transmitter coordinates 43°48′16″N91°22′19.8″W / 43.80444°N 91.372167°W / 43.80444; -91.372167
Links
Public license information
Website www.wiproud.com
Satellite station
WEUX
City Chippewa Falls, Wisconsin
Channels
Programming
Affiliations
History
First air date
February 8, 1993(30 years ago) (1993-02-08)
Former channel number(s)
  • Analog: 48 (UHF, 1993–2009)
  • Digital: 49 (UHF, 2006–2019)
Call sign meaning
"Eau Claire Fox"
Technical information [2]
Facility ID 2709
ERP 600 kW
HAAT 225.5 m (740 ft)
Transmitter coordinates 44°57′24″N91°40′4″W / 44.95667°N 91.66778°W / 44.95667; -91.66778 (WEUX)
Links
Public license information

WLAX (channel 25) is a television station licensed to La Crosse, Wisconsin, United States, serving as the Fox affiliate for the La Crosse–Eau Claire market. It operates a full-time satellite, WEUX (channel 48), licensed to Chippewa Falls and serving the Eau Claire area. The stations are owned by Nexstar Media Group. WLAX maintains studios at Interchange Place in La Crosse and a transmitter in La Crescent, Minnesota, while WEUX has offices on WIS 93 in Eau Claire and a transmitter southeast of Colfax.

Contents

WLAX in La Crosse went on the air in November 1986, after two sales of the permit, as the original independent station in the market. It joined Fox shortly afterward. Family Group Broadcasting, which put the station on the air, attempted to build the Eau Claire station as a satellite of WEUX, but fell into bankruptcy before it could do so. Aries Telecommunications of Green Bay bought WLAX and the then-unbuilt WEUX in 1991, with WEUX beginning broadcasting in 1993. Grant Broadcasting acquired the pair in 1996, and Nexstar acquired Grant's stations in 2014. The stations air a 9 p.m. local newscast produced by local NBC affiliate WEAU.

History

The WLAX studios in La Crosse WLAXTVStudio.jpg
The WLAX studios in La Crosse

Construction of WLAX

Channel 25 had been assigned to La Crosse since 1966 and almost saw use in the late 1960s when two groups proposed to start a second station in the city after WKBT. Midcontinent Broadcasting Company was approved in December 1967 to build a satellite of its Madison station, WKOW-TV, in La Crosse. [3] WKOW and La Crosse radio station WKTY had both applied for channel 19, causing WKOW to shift its application to channel 25 before WKTY withdrew after the WKOW-TV grant, citing its inability to obtain network affiliation given that the WKOW station would provide La Crosse with its first full-time ABC service. WKOW then sought to move its station, WXOW-TV, back to channel 19. [4]

No party filed for channel 25 until 1980, when a group of local investors under the name Quarterview Inc. applied for channel 25. [5] While some of the same investors built local radio station WISQ (100.1 FM), [6] the permit was granted in 1982. [7] Quarterview did not build the station. It sold the permit in 1984 to TV-26 Inc., owner of WLRE-TV in Green Bay. [8] That station then filed for bankruptcy reorganization and was purchased, along with the channel 25 construction permit, by Family Group Broadcasting in 1985. [8]

Family Group handled the construction process. The call sign on the permit was changed from WWQI to WLAX; land was purchased at the La Crosse market antenna farm in La Crescent, Minnesota (though it ultimately used an existing tower [9] ); and programming was purchased for the first independent station in the market. [8] After delays, WLAX signed on on November 10, 1986. [10]

Construction of WEUX

The addition of a channel 48 station at Chippewa Falls had been planned since the mid-1980s. Pat Bushland of Bushland Radio Specialties, owner of radio station WCFW, was first to apply for the station in 1984. [11] Family Group Broadcasting then also filed for the channel in September 1986; [12] helped by its favorable comparative hearing status as not already owning a station in Chippewa Falls, it prevailed in a settlement with Bushland in 1987 and announced plans to build it as a satellite of WLAX for the market's northern portion. [13] Family Group struggled to find an antenna site. In 1988, the company switched to a proposed location near Colfax only to face rejection from the Federal Aviation Administration. Meanwhile, the company's finances were unraveling. In 1989, the company filed for Chapter 7 bankruptcy. Two attempts, one before and one after the bankruptcy, to sell the station group to Krypton Broadcasting fell through. In February 1990, Aries Telecommunications agreed to buy part of the company: WLAX, the WEUX construction permit, and WGBA-TV (the former WLRE-TV). However, the sale took most of the year to be completed after one of Family Group's creditors, television programming supplier MCA Television, objected to the repayment plan only to be overruled by a bankruptcy judge. [14] [15]

After the deal was consummated in October 1991, [16] the Federal Communications Commission (FCC) approved a key modification of the WEUX construction permit, allowing construction to finally proceed at a site near Lafayette. [17] The station finally began broadcasting on February 9, 1993. To the chagrin of Bushland and others who hoped for a more local station, it did so as a straight simulcast of WLAX. Previously, viewers in Eau Claire, Chippewa Falls, and other locations in the market's northern portion had to rely on cable to watch Fox programming. [18] A new tower was built for WEUX at Colfax in 1995, housing a new transmitter facility broadcasting at the increased effective radiated power of 1.5 million watts. [19] Grant Broadcasting acquired WLAX/WEUX from Aries in 1996. [20]

Modern history

Both stations discontinued analog broadcasts on February 17, 2009. While the national digital TV transition was delayed to June, all of the major commercial stations in La Crosse and Eau Claire converted on the original airdate. [21]

From March 2011 to January 2012, WLAX in La Crosse and WQOW in Eau Claire provided temporary transmission of WEAU after its tower at Fairchild collapsed in an ice storm. [22]

On November 6, 2013, Nexstar Broadcasting Group announced that it would purchase the Grant stations, including WLAX/WEUX, for $87.5 million. [23] The sale was completed on December 1, 2014. [24] [25]

Newscasts

In 1995, WLAX/WEUX began carrying two-minute newsbreaks before 6 and 10 p.m. [26] and a monthly community affairs program, Impact. [27]

Beginning August 28, 2006, WLAX/WEUX began airing a 30-minute nightly 9 p.m. newscast, produced by WEAU at its studios. [28]

Technical information

WLAX and WEUX broadcast two shared channels (Fox and Antenna TV) as well as two unique diginets each from Scripps Networks. In 2016, when Nexstar reached a group deal for carriage of the then-Katz Broadcasting diginets, [29] separate offerings were launched from each transmitter. [30]

WLAX subchannels

Subchannels of WLAX [31]
Channel Res. Aspect Short nameProgramming
25.1 720p 16:9 WLAX-HDMain WLAX programming / Fox
25.2 480i WLAXANT Antenna TV
25.3Laff Laff
25.4Grit Grit

WEUX subchannels

Subchannels of WEUX [32]
ChannelRes.AspectShort nameProgramming
48.1720p16:9WEUX-HDMain WEUX programming / Fox
48.2480iWEUXANTAntenna TV
48.3Escape Ion Mystery
48.4Bounce Bounce TV

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References

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  2. "Facility Technical Data for WEUX". Licensing and Management System. Federal Communications Commission.
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