WLLV

Last updated

WLLV
Frequency 1240 kHz
BrandingGospel 101.9 FM & 1240 AM
Programming
Format Urban gospel
Ownership
Owner
  • Peter Boyce and David Smith
  • (New Albany Broadcasting Co., Inc.)
WLOU
History
First air date
June 1940 (1940-06)
Former call signs
WINN (1941–1982)
Call sign meaning
"Love"
Technical information [1]
Licensing authority
 FCC
Facility ID 1125
Class C
Power 530 watts
Transmitter coordinates
 38°13′50″N85°49′20″W / 38.23056°N 85.82222°W / 38.23056; -85.82222
Translator 101.9 W270CR (Louisville)
Links
Public license information
Website wllvonline.com

WLLV (1240 AM) is a commercial radio station licensed to Louisville, Kentucky, United States, and serving the Louisville metropolitan area, including sections of Kentucky and Indiana. Owned by New Albany Broadcasting, it features an urban gospel format, with studios on Muhammad Ali Boulevard in Louisville. [2]

Contents

WLLV is also heard over low-power FM translator W270CR on 101.9 MHz in Louisville.

History

The station signed on the air in June 1940 [3] as WINN, an affiliate of the Mutual Broadcasting System.

By the 1960s, network programming had shifted from radio to television. In 1965, the station turned to country music, now affiliated with the ABC Entertainment Network. This continued until late 1982.

At that point, WINN was sold to a group of African-American pastors from the Chicago area. They switched the format to urban gospel music, and the callsign changed from WINN to WLLV. Popular announcers through the gospel programming years included Pastor James Ford, Elder Ben Higgins, Minister Ben Walker, Minister Sylvia Walker, gospel singer Archie Dale and Bishop D.V. Lyons.

In 2024, a new General Manager was named to head WLLV, WLOU and WMYO-CD. Steve Murphy had been the president of a private equity fund. [4]

WLLV has undergone a power reduction from 1,000 watts to 530 watts due to the relocation of the station's tower for a sewer district project. Management hopes to have WLLV's signal restored to its 1,000–watt standard.

References

  1. ↑ "Facility Technical Data for WLLV". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WLLV Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ Broadcasting Yearbook 1977 page C-85. Retrieved Jan. 7, 2024
  4. ↑ InsideRadio.com "People Moves--Steve Murphy" May 14, 2024. Retrieved Jan. 7, 2025.


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