Station Swap and Sale
All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
Greenbrier Valley Airport is three miles north of Lewisburg in Greenbrier County, West Virginia. Contour Airlines schedules airline flights, subsidized by the Essential Air Service program, to Charlotte Douglas International Airport. Federal Aviation Administration records say the airport had 10,902 passenger boardings (enplanements) in calendar year 2021 and 10,048 in 2022. The National Plan of Integrated Airport Systems for 2023–2027 called it a primary commercial service airport based on enplanements in 2021.
WSLC-FM is a commercial radio station licensed to Roanoke, Virginia and serving the Roanoke Valley and New River Valley. WSLC-FM is owned and operated by Mel Wheeler, Inc. It airs a country music radio format, using the moniker "94.9 Star Country." WSLC-FM's studios and offices are on Electric Road in Roanoke. The transmitter is off Honeysuckle Road in Bent Mountain.
WXLK is a commercial radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. WXLK airs a Top 40 (CHR) radio format and is owned and operated by Mel Wheeler, Inc.
WFIR is a commercial radio station licensed to Roanoke, Virginia, and serving the Roanoke Valley. It airs a news/talk radio format and is owned and operated by Mel Wheeler, Inc. WFIR's studios and offices are on Electric Road in Roanoke. Programming is also heard on two FM translators: W297BC 107.3 MHz, off Catawba Valley Drive in Roanoke, and W233CK 94.5 MHz in Troutville.
WVMP is a commercial radio station licensed to Vinton, Virginia, and serving the Roanoke metropolitan area. WVMP is owned by Todd P. Robinson's WVJT, LLC. It broadcasts a Christian talk and teaching radio format, with some programming provided by the Salem Radio Network. National religious leaders heard on WVMP include Greg Laurie, David Jeremiah, John MacArthur, Alistair Begg and Chuck Swindoll
WPLY is a commercial AM radio station licensed to Roanoke, Virginia, and serving Southwest Virginia and the New River Valley. WPLY simulcasts a sports radio format with WPLI 1390 AM in Lynchburg. Both stations are owned and operated by Mel Wheeler, Inc. Most programming is supplied by Fox Sports Radio.
WVBE-FM is a commercial radio station licensed to Lynchburg, Virginia, and serving Metro Lynchburg. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke. WVBE-FM 100.1 and WVBB 97.7 in Elliston-Lafayette, Virginia, simulcast an urban adult contemporary radio format, with WVBB serving the Roanoke metropolitan area. Each weekday in AM drive time, The Vibe carries The Steve Harvey Morning Show.
WSLQ is a commercial radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. The station airs an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke. WSLQ's transmitter is off Honeysuckle Road in Bent Mountain.
WZZU is a commercial radio station licensed to Lynchburg, Virginia. It broadcasts an active rock format and is owned and operated by Mel Wheeler, Inc. The studios and offices are on Electric Road SW in Roanoke, Virginia.
WJJS is a commercial FM radio station licensed to Salem, Virginia, and serving the Roanoke metropolitan area. WJJS has a rhythmic Top 40 radio format and is owned and operated by iHeartMedia, Inc. Programming is simulcast with co-owned 102.7 WJJX in Appomattox, Virginia, serving the Lynchburg metropolitan area. The radio studios and offices are on Old Forest Road in Lynchburg and its transmitter is located on Luckett Street near Shenandoah Ave in Roanoke.
WLNI is a commercial FM radio station licensed to Lynchburg, Virginia. It has a talk radio format and is owned by James River Media, LLC. The studios and offices are on Tradewynd Drive in Lynchburg.
WLRX and WAWX are FM radio stations owned by the Educational Media Foundation (EMF). WLRX is licensed to Vinton, Virginia, serving the Roanoke metropolitan area. WAWX is licensed to Lynchburg, Virginia, serving the Lynchburg metropolitan area. WLRX plays a Contemporary Christian radio format from the "K-Love" national network, while WAWX airs a Contemporary Worship format as a network affiliate of "Air1."
WRLB is an active rock formatted broadcast radio station licensed to Rainelle, West Virginia, serving the Rainelle/Summersville/Lewisburg area. WRLB is owned and operated by Radio Greenbrier, LLC
WVBB is a commercial radio station licensed to Elliston-Lafayette, Virginia, and serving the Roanoke metropolitan area. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke. WVBB and sister station WVBE-FM 100.1 Lynchburg simulcast an urban adult contemporary radio format. In weekday AM drive time, the stations carry The Steve Harvey Morning Show.
WSLW is a broadcast radio station licensed to White Sulphur Springs, West Virginia, serving White Sulphur Springs and Lewisburg in West Virginia. WSLW is owned by Todd P. Robinson.
WRON is a News/Talk formatted broadcast radio station licensed to Ronceverte, West Virginia, serving Ronceverte and Lewisburg in West Virginia. WRON is owned and operated by Radio Greenbrier, LLC.
WLGX is an FM radio station licensed to Bedford, Virginia, and serving Bedford County and the suburbs of Roanoke. It broadcasts the national "K-Love" Contemporary Christian radio format. WLGX is owned by Educational Media Foundation. While the station is licensed for commercial operation, K-Love operates on a listener-supported basis and runs no commercials.
Centennial Broadcasting is a small market radio broadcasting company based in Clemmons, North Carolina. The company is led by President and CEO Allen B. Shaw. Shaw began his career in 1959, at the age of 15, at radio station WRWB in Kissimmee, Florida.
WKCJ is a Classic Hits and Oldies formatted broadcast radio station licensed to White Sulphur Springs, West Virginia, serving Lewisburg and Union in West Virginia and Covington in Virginia. WKCJ is owned and operated by Radio Greenbrier, LLC.
